Writing Career

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

When we’re writing a book, we need inspiration, and we need the “how-to” pieces that we were never taught in school. Start Writing Your Book Today provides both. Over the last 10 years as a writing coach, Morgan has developed a blend of mindset and mechanics to help authors through feeling stuck and into power writing through their books. In this book, Morgan shares her methods with you, so that you can step up and become the writer you know you’re meant to be.

Alan loves animals, but the great cat house at the Bronx Zoo makes him sad. Why are they all alone in empty cages? Are they being punished? More than anything, he wants to be their champion--their voice--but he stutters uncontrollably. Except when he talks to animals... Then he is fluent. Follow the life of the man Time Magazine calls, "the Indiana Jones of wildlife conservation" as he searches for his voice and fulfills a promise to speak for animals, and people, who cannot speak for themselves.

An insightful and actionable guide to creating a hero that readers will fall in love with, from the author of The Secrets of Story The hardest yet most essential element of writing great fiction is character – specifically, creating a central hero who is relatable, compelling, and worth the...

Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Hear the guide that New York Times best-selling author Ransom Riggs called "the best how-to-write-a-novel book I've read."

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

The Indie Author Mindset shows you how simply changing your way of thinking about your writing business can revolutionize your career. Using Adam's personal experiences and examples, you'll be able to think differently about the business side of your writing career and lay down the foundations for long-term success.

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Whether you talk, text, or email, Effective Communication at Work has everything you need to help boost your workplace performance and productivity. From honing listening to polishing speaking and writing skills, this essential guide delivers simple, powerful strategies and timely tips that can help you increase the impact of your business communication and correspondence both online and offline. Learn how to build stronger relationships and advance your career by mastering the art of effective communication.

If you've dreamed of being paid to write, but have no idea how to get started, this is the book for you. Learn how to set up your first workspace in your home. Discover where to get training when you have no budget for classes. Find groups that can give you free feedback on your writing. Explore ways to stay focused when you can't get your head in the game. Get information about influencers in your chosen niche that can help you take your writing to the next level. Access sample documents that set your business up for success.

The personal development industry doesn't want you to read this book. They tell you to control your thoughts. Conquer your fear. Train your mindset. They’re wrong. The truth? Listening to your mind is what’s been keeping you stuck. Josh Pais was raised in a world most of us can’t imagine...

Do you write a blog or are thinking of blogging but not quite sure what to write? Blogging to Jump-Start Your Writing Career will give you useful tips on the three different ways to use a blog, along with an exercise to help you hone in on your blog's central theme. Whether you're a writer looking for readership or a business owner wanting to attract potential customers, this basic book on blogging can help you learn how to do just that.

The media guru and bestselling author of Pitch Perfect helps professionals break away from canned communications and find their true—and most effective—voice no matter the workplace. The business world has adopted the wrong definition of successful communication. For many years, being “on...

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Our unique audioteach method features the voice of a real tutor, Chris Sykes. He will guide you through your course with over seven hours of audio material, giving you tips and advice based on his many years of teaching and writing experience and helping you to avoid common mistakes and pitfalls. This course takes you from complete beginner or committed amateur to the point where you've completed, edited and redrafted your work and are ready for publication.

A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working with authors from all walks of life. "I know I have a book in me." "I've always wanted to be an author." "People always ask me when I'm going to write my book." "I have a story...

With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.