Writing Career

This book doesn’t just tell you what to do but shows you exactly how to do it. From the very first chapter, you’ll discover an innovative approach combining emotional psychology, storytelling, and advanced persuasion strategies. You don’t need prior experience or endless hours of practice. Automatically, each chapter guides you step by step to master emotional copywriting and take it to the next level.

無形商品を販売している個人ビジネス従事者に特化したまったく新しいライティング。『コピーライティングとコンテンツライティングの融合』それがハイブリッドコピーライティングです。

Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable, long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more.

You don't have to be funny to be funny. It's true! While the general idea is that humor is inherent, Jean-Marc Toledano would beg to differ. Explore the science of laughter and the reason behind it with Half Serious Half Not, in which Jean-Marc discusses the topic in great detail and brings you the secret to being funny. The theme of the book is humor: what it is, the techniques, and how you too can be funny!

От автора бестселлера Копирайтинг с нуля.Даниил Шардаков — опытный копирайтер и интернет-маркетолог, автор популярных курсов по написанию коммерческих текстов и статей.

This award-winning book is a definitive guide for women looking to build international careers and experience life abroad. In Moving Without Shaking, Yelena Mackay answers many questions that new and experienced expats alike ask at different times of their journeys and offers practical, no-nonsense advice on how to thrive abroad. This book will help you navigate your life overseas, adjust to local cultures, set priorities from learning languages to working through new job markets, keep in touch with your friends and family, and maintain a positive attitude.

In this book, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals. It's time to take your author career to the next level. Let's get started on your business plan.

This audiobook provides an in-depth analysis of the evolution of tech journalism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended, and was replaced by a new era of mounting criticism, focused on tech's negative impact on society. When - and why - did tech coverage shift? How did tech companies respond to the rise of tech criticism? Through analyses of both the tech media and corporates' crisis responses, this audiobook examines the roots and characteristics of the 'Techlash'.

Nada como uma boa história, repleta de personagens cativantes e desafios impossíveis, para ilustrar como um grande líder pode moldar o destino de sua equipe. A aventura de Shackleton é o ponto de partida para as autoras analisarem suas características de comando - autoridade, integridade, humor e compaixão - e as estratégias que adotou. A expedição de Ernest Shackleton à Antártida a bordo do Endurance tinha tudo para se transformar em tragédia. No entanto, ao conduzir todos os seus tripulantes em segurança para casa, ele se tornou um exemplo de liderança.

Series editor Andrew Leckey and guest editor Marshall Loeb have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans in order to find the thirty best business stories from the past 12 months. Among those selected: Ken Auletta on Herb Allen's CEO retreat, from The New Yorker; Diane Brady on Martha Stewart, from Business Week; Steve Silberman on creating a borderless global cyber-marketplace, from Wired; and many others.

This audiobook will help you, the UX designer, develop a communication style that your business stakeholders or clients will understand, and elevate your career toward better UX strategy and leadership. This is not your typical UX book - it doesn’t focus on the things they teach you in a UX crash course, or preach about how to do UX design properly. It helps you find ways to apply your craft more effectively, inside your business, by understanding better ways of communicating, and building alignment within your organization or your client’s organization.

Deja de sufrir por las presentaciones. Esta guía te proporcionará la seguridad y las herramientas necesarias para poder persuadir a tu público, vender tus ideas y sorprender a los demás. Entre otros aspectos, esta guía te ayudará a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a públicos difíciles, estructurar un discurso coherente, crear mensajes brillantes, elaborar un buen material visual, mantener la atención de tu público y encontrar el tono adecuado a cada situación.

You negotiate every day in everything you do: vacation time, work duties, even child care. Yet you probably have never had a course in how to negotiate effectively. Often, we are afraid of negotiating because we think it will strain or kill relationships. But negotiation doesn’t have to be a win-loss game. You can strike a deal good for everyone. The skill lies in negotiating in a way that relationships can be built, developed and maintained. This is the first book ever written on how to combine negotiation with psychology to get the outcome you want.

Series editor Andrew Leckey and guest editor Marshall Loeb have scoured the print media and have consulted with editors of major business and general-interest publications and with the deans of several schools of journalism in order to find the 30 best business stories from the past 12 months. Among the articles selected: Ken Auletta on Herb Allen's CEO retreat, from The New Yorker; Diane Brady on Martha Stewart, from Business Week; and Steve Silberman on creating a borderless global cyber-marketplace, from Wired.

The Complete Book of Grant Writing is the ultimate grant book that shows you how to write a grant proposal if you're seeking funding through government grants, foundation grants, and specialty grants. Grant proposal writing is an intricate process where any bits of misinformation or formatting errors can mean the difference between securing funding or not. Professional grant writer Nancy Burke Smith and philanthropy consultant and grant maker E. Gabriel Works unveil the secrets behind how to find and successfully apply for grants.

★ジェフ・ベゾス自らの言葉による初めての本。世界的ベストセラー！世界最高のカリスマを成功に導いた、驚くべき思考のすべて。1997年のNASDAQ上場から、コロナ禍が世界を襲った現在まで、

Job hunting is tough, but writing an awesome resume doesn't have to be. Get practical tips for writing a resume that gets past Applicant Tracking Systems (ATS) and into human hands.

Writing professional emails is both an art and a science. How you communicate via email can help establish your professional brand. Learn what to include and how to structure your professional emails to make a positive impact on your career.

Are cover letters still necessary? Absolutely, and now more than ever, it's critical to get them right so you can stand out from the masses and tell some of your story before landing an interview. It's your opportunity to show your enthusiasm for the role, along with your skills and experience. In this book, we'll talk about how to complement your resume with an awesome cover letter.

Creative conflict is the world’s most powerful ideation technique. It’s an essential requirement for breakthrough-thinking and the secret behind every invention and innovation ever made.Are you overwhelmed by problems that need solving? Stuck looking for ideas? Pressured by deadlines and...