Listen free for 30 days

Audible Membership

$14.95 a month

1 credit a month, good for any title to download and keep.
The Plus Catalogue—listen all you want to thousands of Audible Originals, podcasts, and audiobooks.
$14.95 a month plus applicable taxes after 30 day trial. Cancel anytime.
Buy Now for $31.27

Buy Now for $31.27

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

©2015, 2017 Yu-kai Chou (P)2017 Yu-kai Chou

What listeners say about Actionable Gamification

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    29
  • 4 Stars
    4
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    2
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    24
  • 4 Stars
    5
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4.5 out of 5 stars
  • 5 Stars
    25
  • 4 Stars
    3
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Amazing, unique insights into human focused design

highly recommend reading this if you are trying to create a motivating product or environment.

3 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Interesting and useful framework.

The book is of value to product designers and anyone interested in practical applications of behavioral science. Could have been shorter, and I could have done without all the author's personal stories. On the whole if you are interested in the subject matter in some practical sense then it's worth a listen through.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

This is a must read.

This book is transcendently relevant! If you’re a human, give it a read. You’ll be glad you did. :D

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Insightful and well-honed

Very descriptive. I could relate easily to the author life experiences. A bit long though.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Mark
  • 2018-04-06

Great book, but the Author...

I really love the content of the book, but have struggled to get through it because of all the little side comments that make the author seem very arrogant. He could have left out about a page worth of content in the book that makes up all of these comments and I would likely be at a 4 or 5 star rating. It makes the book feel unrelatable even though the actual content is extremely relatable.

If you can push through the small remarks, you will be rewarded with a tremendous amount of knowledge on what motivates people and how gamification can be used to influence these motivations.

6 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    2 out of 5 stars
  • Abel
  • 2017-09-07

Just a bunch of rules and no source references

If you wanna learn how Gamification works and how to apply it, read Reality is Broken by Jane McGonigal. This book has tried to summarize the theory while implying the author came up with it by himself while giving no one the proper credit. This is not even a simple breakdown, it's 8 core areas, with a bunch of numerical rules inside each. Hardly practical.
Most of it is self advertising. I returned the book after listening to half of it. There are cool points but these are better explained in other literature.
If you want to take a shortcut or just be able to add this topic to your LinkedIn, this book is for you. Just don't go thinking you can apply it to a product.

18 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Arel Avellino
  • 2017-07-14

Best book on gamification

So many books on this subject are fluffy, solely spending time on adding badges and leaderboards to everything which in my personal experience is only sometimes effective in motivating people. But Yu-Kai unpacks the whole science behind human motivation and how to really use gamification in anything. Very engaging book and will definitely re-read and continue to add notes.

7 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars
  • Ian Derrington
  • 2018-12-23

good concepts made but too much self marketing

Good book with reasonable concepts. It is annoying that he is always trying to get you to advertise for him with Twitter and sell his framework consulting capacity. At the end he even compares himself with Jesus as a prophet of sorts... So, other than trying not to throw up at his massive ego (or low self esteem?) the framework he presents seems to be pretty useful. Certainly worth reading.

2 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
  • sharon d o'connor
  • 2017-06-30

Not good as an audible book

There are lots of good ideas that I will follow up on. The audible book is too hard to follow. Lots of references to things I need to recall and then I lose track and have to rewind. The gamification of the book, i.e. Stop now and post something to social media, is annoying and not conducive to the Audible experience. I listen to books while I drive, I can't do that. I returned this by chapter 8.

5 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Zeke
  • 2021-03-15

Essential for people building engaging products.

A marvelous framework to classify your ideas and help you define a product vision that is aligned with your user behavior.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 2019-03-18

very long but good book!

I love the framework. I love the methodology. the book is so long but good.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Jami Bernards
  • 2022-03-18

Opened my eyes

He simply presents his experience and research in a mental map that attempts to explain the different, general elements of human motivation while pointing to examples in modern games as examples. I'm a complete beginner and it made sense to me. I feel introduced into the field of behavioral science through a pragmatic perspective I never suspected was possible: Gamification Design. My hope and goal is to continue learning this material, extrapolate and master the principles, so that I can more effectively design my personal, religious, academic, civic, and professional lives in a manner that work *with* my sources of motivation, rather than burning myself out by attempting to blindly force myself to success.

Thank you Yu-Kai Chow for your work and for generously sharing it to help make the world a better place. I sincerely hope we can meet in person some day and share a discussion on the material-- if not that, then I hope to find like minded people who fully recognize this topic and it's worth and would happy to engage in the mutual improvement of learning and practicing the craft of life-integrated game design.

-James

  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars
  • Anonymous User
  • 2022-02-21

Gamed!

Repetitive and self serving to the author, this was a Disappointment. Would be interested in applying gamification to life but will not waste any more time or $ on this author.

  • Overall
    2 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
  • Ivan
  • 2022-01-13

When will the author stop talking about himself?

I wish they spent more time talking about the concept of gamification, instead of their personal lives, achievements, ideas, and their preference towards apple products. I honestly do not care about the author's life. I was hoping to be educated about a topic, rather than be preached about a person's lifestyle and Tedtalk achievements. I cannot even finish this book with so much autobiographical information!