Natasha shares her motivation for starting a pet business, which was to spend more time with her dogs and have a lifestyle of freedom and autonomy. She emphasizes the importance of reassessing one's motives and staying true to them. Natasha talks about how she started her dog walking business without much planning or market research, but focused on providing a premium experience based on love and care for animals. She downsized her lifestyle and worked hard to build her client base. Her main motive throughout the journey has been freedom and the ability to live life on her own terms.

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The Pet Era Podcast is a heartfelt exploration of entrepreneurship in the pet industry, guided by Natasha and the Automated CEO Team. Natasha shares her love and joys of the pet era while offering wisdom and insights for those finding themselves in a similar journey. From the chaos of entrepreneurship to the softness of the present day, Natasha reflects on the milestones, challenges, and unexpected twists that have shaped her path in the pet industry. With a seven-figure journey as a backdrop, she opens up her heart to share the raw truth of being a petpreneur, inviting listeners to join her on this walk through the beautiful chaos of the Pet Era.