From viral social media phenomenon Nicholas Crown, whose “Rich vs. Really Rich” series has grown a following of over 3 million across social media platforms, comes a modern formula for building wealth in today’s economy based on ten points that include habitual kindness, optimizing quality of life over dollar amounts, and eight other revolutionary and timely principles.

Really Rich is a timely work of prescriptive finance by social media influencer and entrepreneur Nicholas Crown. Crown shows established, and future generations of businesspeople that without the social grease of kindness, coupled with a financial model that views the world as a “non-zero-sum game,” immeasurable value would be robbed from society and innovation would grind to a halt. In Really Rich, Crown provides listeners with an original ten-point formula for building wealth and happiness:

1. Create Value: Get rich by making someone else's life easier
2. Understand that time is priceless
3. Optimize for quality of life, not a dollar amount
4. Kindness is an accelerant to wealth
5. Humility is the boundary between rich and really rich
6. Rudeness robs value from society
7. The market decides what's valuable
8. Iterate until someone starts clapping
9. Obsession with status impedes growth
10. Lean on creativity to become future-proof

Really Rich offers an appealing message for a young personal finance audience. With more than 2M+ followers across multiple platforms, Crown encourages his mostly Gen Z and Millennial audience to embrace three foundational points: (1) humility, rather than hoarding or cutthroat competition; (2) iteration, or calmly moving through a series of failures until one works, is the cornerstone of success; and (3) the world, due to continuing advances in technology and communication, is now a non-zero-sum game in which everyone can contribute to the growth of an ever-expanding economic “pie” without taking resources from another.