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Publisher's Summary

Teach the way people love to learn.

Why do some employees, students, and children appear more competent than their peers?

Why does it take so long to teach someone a new skill?

Most institutions unknowingly train employees, or teach students using an outdated approach that relies on a punishment-reward system that doesn’t work. (Hint: You’re probably using it right now). 

This faulty approach squanders of potential, creates negative feedback loops, and leaves many with the false assumption that they aren’t “smart”. Somehow, we overlooked the fact that every human has almost the same amount of neurons and the same ability to create complex neural circuitry. 

To the detriment of billions of people, we ignored that everyone has unlimited potential. 

The good news? We don’t have to make that mistake anymore. Scientists have found that people are chemically and structurally hardwired to enjoy learning. It’s in our DNA. Most agree that this is the first time in history we have an accurate model of the human brain. Consequently, the authors believe they have refined a methodology that finally teaches the way the brain likes to learn. 

As trainers, educators, and parents, once we understand neuroscience on a fundamental level, it’s clear that the secret to unleashing a learner’s potential resides in the very organ we want to teach: the brain. 

With Brain-centric Design (BcD), you’ll learn how to:

  • Help others acquire skills and knowledge faster
  • Teach with incredible retention
  • Reduce attrition 
  • Save valuable time and energy  
  • Enjoy learning and teaching more
  • Understand the science behind teaching and learning 

BcD’s neuroaligned teaching methodology has been successfully implemented in boardrooms, classrooms, and living rooms alike. CEOs, talent development specialists, educators at every level, and even parents have discovered how to facilitate learning that is fast, fun, easy, and produces results. 

Brain-centric Design halted turnover in industries with the highest attrition rates. It saved Fortune 100s millions, and helped those same organizations foster better employees in less than half the time. It revolutionized classrooms, leaving teachers astonished at their engaged, and capable students. Even parents report better relationships with their children.

Brain-centric Design is the product of decades of scientific research on how we acquire knowledge. It has been refined and successfully implemented by the authors, Rich Carr, and Dr. Kieran O'Mahony.

Brain-centric Design hopes to not only explain the fundamental science behind how to unlock a learner’s full potential, but offer an intuitive, easy to use process for presenting information for deep understanding.

©2019 Rich Carr (P)2019 Rich Carr

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  • Dominic
  • 2022-03-28

Great book, very interesting and informative

I felt the need to write this review because I almost didn't get this book after reading a negative review that mentions their references to "amygdala hijack" and macaques being closely related to humans.

Macaques share about 93% of our DNA where chimpanzees for instance share about 98% of our DNA.
The book states that Macaques are ONE OF the closest genetic relatives to humans, which is true.

As far as "amygdala hijack", there are many references to it, and I was motivated to fact check them as they occurred because of that review, however I didn't find anything that was inaccurate or conflated.

1 person found this helpful

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  • Bruce Levy
  • 2021-03-09

Will make you question everything you’ve been taught

The book is a great read or listen. It will leave you questioning “why did someone not tell me about this sooner”. A science and fact based way to look at learning, teaching, and living. Has completely shifted my way of how I process and think. You will not be disappointed.

1 person found this helpful

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  • Geoff
  • 2019-10-04

A Practical Guide To Amplify Your AHAs

They really thought about delighting the brain with this. Multiple voices tackle a deep topic!

1 person found this helpful

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  • Amazon Customer
  • 2021-03-28

Excellent end result but multiple science mistakes

As a teacher I love at the end result and will be using many of the methodologies myself & may take the certification.

As a student of neuroscience and psychology I was disgusted in that they misunderstood or intentionally conflated what amygdala hijack is. They clearly don't understand that the main reason behavioral models don't work for most people is because people don't know how to use them properly. Finally they state that macaques are the closest genetic relatives to humans and they're not, chimpanzees and bonobos are get your science straight!

tim #bgreen