Design Psychology

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door...

This is not just another happiness book. In Happiness by Design, happiness and behavior expert Paul Dolan combines the latest insights from economics and psychology to illustrate that in order to be happy we must behave happy Our happiness is experiences of both pleasure and purpose over time...

Designers Don’t Read is a love song to graphic design and graphic designers. Austin Howe is a creative director, writer, advocate, and cheerleader for design - but not a designer. He believes in the "wonder and exuberance of someone who gets paid - by clients to do what he loves". Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking.

Find guidance, alignment, and purpose with this insightful, practical guide to understanding and interpreting your Human Design chart. World-leading expert Jenna Zoe reveals the power and potential of Human Design in simple steps and shows you how to utilize your results to create an incredible...

This book guides listeners through best practices around planning, designing, building, and implementing a design system, with insights and first-hand experiences from lead designers at Shopify, Google, Apple, Twitter, and LinkedIn.

Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach. Design Thinking for Dummies provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.

Make small changes to your surroundings and create extraordinary happiness in your life with groundbreaking research from designer and TED star Ingrid Fetell Lee. Next Big Idea Club selection—chosen by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant as one of the "two most...

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...

Most institutions unknowingly train employees, or teach students using an outdated approach that relies on a punishment-reward system that doesn’t work. (Hint: You’re probably using it right now). This faulty approach squanders of potential, creates negative feedback loops, and leaves many with the false assumption that they aren’t “smart”. The good news? We don’t have to make that mistake anymore. Scientists have found that people are chemically and structurally hardwired to enjoy learning. It’s in our DNA.

A bold and fascinating dive into the nuts and bolts of psychological evolution, Designing the Mind: The Principles of Psychitecture is part philosophical manifesto, part practical self-development guide, all based on the teachings of legendary thinkers like Marcus Aurelius, Lao Tzu, Friedrich Nietzsche, and Abraham Maslow. The ideas and techniques it offers are all integrated into a vital theory for helping individuals scale the heights of self-mastery and lead great lives.

Transform your home—not just how it looks, but how it feels. The Colour & Lighting Handbook is a practical, easy-to-follow guide that shows you how to use color and lighting as powerful tools to shape mood, comfort, and everyday living. Instead of relying on trends or guesswork, this audiobook helps you understand the psychology, emotion, and science behind design decisions—so every room works with your life, not against it.

We are oddly paradoxical creatures who long to be happy while creating our own suffering. We replay past anguish, anticipate future distress, and stew in self-righteous anger. In Hard to Be Human, Ted Cadsby focuses on five cognitive design flaws that foster underthinking and overreacting, and reveals powerful strategies to overcome them. 

Are you looking for the best ways to design your home? Do you want to decorate your home but don't want to spend a lot of money? In this audiobook we give you the best colors and layouts to use for any apartment or house layout. After hearing this book, you will know how to maximize your space visually and apply these professional techniques inexpensively.

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines.

Harness the power of your wardrobe to achieve your dreams with this timely take on personal style from a world-renowned fashion psychologist. You may get dressed every day without really thinking about what you're putting on, but did you know that what you wear has a powerful effect on how you...

'Brilliant, wise, humane, scientific, and kind. Beliefism is exactly what the doctor ordered - and it could change the world' Cass R. Sunstein, Robert Walmsley University Professor, Harvard University "Repeated throughout is the fine principle that whatever position you wish to argue on an issue...

Although each instance of creativity is singular and specific, Kyna Leski tells us, the creative process is universal. Artists, architects, poets, inventors, scientists, and others all navigate the same stages of the process in order to discover something that does not yet exist. All of us must work our way through the empty page, the blank screen, writer's block, confusion, chaos, and doubt.

Simple, practical advice on how to design your home for health and happiness. Create a healthy, happy home with 100 design ideas to support your physical and mental wellbeing. Using the latest evidence and research in wellbeing and Biophilic Design, learn how to transform every space in your...