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Company of One
- Why Staying Small Is the Next Big Thing for Business
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
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Publisher's Summary
What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better - and smarter - solution is simply to remain small? This book explains how to do just that.
Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis.
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth.
In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.
What listeners say about Company of One
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- smaclell
- 2019-12-04
Start small, then choose your path
Good, but not world shattering. This is likely biased since I just finished the $100 startup.
Treat your customers right and give value whenever you can. Values and how to make a solid business of your choosing are the central tenants of the book. Don't expect a perfect playbook or series of steps. Instead have an open mind and be ready to think.
This book traces Paul's influences and path through business. I enjoyed his story and suggestions from his own experience. I liked the specific recommendations for Canadians. Included are many other stories reinforcing the points throughout the book to great effect.
He espouses having your small company embody your excentricity and unique values. His values and humility come through clearly. This isn't a book proclaiming how smart the author is but an invitation to forge your own path.
Although I was not blown away on my first listening, I do think I will listen again. The values shared go much deeper and are worth repeating.
11 people found this helpful
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- Eric
- 2020-08-09
sustainability vs nonstop growth argument.
Some people talking smack about this book saying it was too repetitive etc. It reads like a chill blog post which is comfortable and nice. I'm also a Canadian who graduated from UofT so the author resonated with me. He brings up a lot of good points that helped me feel better about the stigma of running a small business. Uses examples like 90% of businesses that have survived past 100 years are in Japan and have less than 300 employees. Lots of real world examples, the average company on the SP500 only survives 15 years etc. It's pretty much a sustainability vs nonstop growth argument. If you're a freelancer or self employed person who feels crumby about being a company of one, he shows you how for a lot of us it's the most rational healthy option, and the rest is just hyped up media talk designed to brainwash you or please investors after an IPO. It's almost like the slow fashion theory of running your own business. This dude pretty much convinced me to keep my team as small as possible and only scale if I'm really reaping benefits and just chill and enjoy my life and business stability. I've been in larger businesses before that scaled too fast and guess what happened to them. Thanks Paul it was honestly a slick read.
5 people found this helpful
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- Kevin Brennan
- 2019-01-26
Excellent
I’m a small business owner and struggle with the whether I should expand my staff to grow or look for ways to maintain my size but grow my revenue more slowly.
I’m glad to hear someone else say the measure of success isn’t size of your company/revenue but the happiness of yourself and staff.
4 stars for performance only because it felt a little stammering at times. I’m guessing it was the first time narrating.
3 people found this helpful
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- Matt
- 2019-08-12
Excellent perspective that is too rarely shared
Questioning growth is one of the great skills of successful business people. Paul does an excellent job of inviting us to think about this perspective from many different angles, providing benefits for people in many different situations, including at larger and established companies.
2 people found this helpful
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- C.B
- 2022-01-03
Content great, narrator not so much
Content was really good.. but I couldn’t get on with the narrator. Narrator has a very annoying quality to his voice and I found myself zoning out. Ended up buying the physical book instead. Wish I could have got my credit back after buying the physical book!
1 person found this helpful
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- MT
- 2021-09-15
Perfect for freelancers and consultants
This book has given me the enlightenment and alignment I needed to get unstuck in my business. Stories are well-told and very relatable.
1 person found this helpful
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- Steven Hill
- 2022-12-06
Aim to be remarkable and resilient for long term.
This was a great little book on the philosophy of and approach to taking an idea and turning into to a small business. I’ve shared with my team as it very much reflects our business model, and helps to communicate the how and why of remaining small can result in being remarkable and resilient in the long term.
There is a bit of repetition with focusing on a few companies to showcase this success if this model. It would be great to see and hear from more small business where this approach has worked.
Overall though, really enjoyed and will read it again.
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- Karl
- 2022-10-21
Good information, stilted performance
While the book has a solid base of ideas and examples of real world implementation, the author’s performance detracted from the overall presentation. His sometimes awkward and rarely fluid speech occasionally distracted me from what he was saying, pulling me from the flow of the narrative.
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- Jessie
- 2021-11-01
Not a fan
I like the idea of being a company of one but this book didn't resonate with me. Would be better if it was narrated by someone else.
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- Amy Walker
- 2021-01-20
A worthy read
Invaluable advice from a guy who has lived and breathed the experience of setting up a company without the rigmarole of detractions from the core agenda or values. Love it.
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- Oliver Nielsen
- 2020-05-02
Starts out strong...
Company of One starts strong – but weakens as it progresses. And when he went down the "team this, teams that" path, I knew this book's title was the misleading (and typical) result of a book publisher (or editor) who insists on either a more appealing, better-selling title – or, added content that caters to a broader audience (i.e. teams).
The actual subtitle (premise) of the book is "Why Staying Small Is the Next Big Thing for Business".
A better fitting subtitle for the actual book would have been: "Why Starting Small Is the Next Big Thing for Business".
The book isn't about staying small. It's about starting small. And there's a BIG difference.
In the beginning of the book (which is also the Audible preview), he mentions examples of being an author as a perfect example of a company of one. And that's why I purchased the book: to learn more about being successful as a SOLOpreneur – i.e. STAYING a "company of one".
With that said, the book is fair enough as a general business startup book. But so are many other books.
It's strange there are so few books that solely and extensively target SOLOpreneurship.
66 people found this helpful
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- A M
- 2019-05-21
Dont bother
Really disappointed, refered via a podcast dont waste your time listening. all he discusses are other peoples lives using basic formulas. Its more like a history book then any new ideas
29 people found this helpful
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- Ian Wagner
- 2019-07-25
Not all that fresh
This was disappointing, and came across as somewhat amateurish in style. I’m surprised it was rated so highly. The advice wasn’t bad per se, but it was far from original. The book lacked depth, was highly repetitive, and, while underpinned by good ideas, did not communicate them very well.
Additionally, the performance was pretty terrible. Apparently Audible is a self publishing shop now? The narration was full of odd pauses, strange inflections, and just didn’t flow well at all.
23 people found this helpful
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- Lukosa
- 2019-03-07
not for entrepreneurs
feels like the author's editor forced him to make it applicable to people working for large companies. I rarely don't finish a book but this one was a big disappointment.
22 people found this helpful
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- Mark
- 2019-05-14
Repetitive and predominantly common sense
This book could probably have been cut in half with no reduction in content. Contained mostly self-evident comments about good customer service driving high retention. Also found the usage of large, venture-backed businesses that have never been profitable as examples to be very odd given the thesis of the book. Overall would not recommend.
17 people found this helpful
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- Mira Krishnan
- 2019-01-21
Captures my biz philosophy and gives me guideposts
I started my company of one three years ago. I reached viability quickly in the first year, had increased well beyond my highest salary in the second year, and continued double digit growth in the third, staying cashflow positive and profitable throughout as I expanded. I am at the phase where my business is and will remain viable. I can continue carefully growing, but I am ambivalent at best about adding employees, and I want to be more selective and continue tailoring to the work I find most engaging. I am also exploring the issue of moving from service delivery (all of my revenue is my own direct service and expertise) to developing monetizable associated products. My business represents my personality and beliefs, but I am also trying to figure out how to continue defining those and aligning the business to the beliefs. So this book is really perfectly timed for me. This book could have more details tailored to where I am at, but I think it's enough of an entre that I will check out Paul's podcast and community. I also recommended this book to a small circle of women entrepreneurs I'm in (almost all of whom are companies of one) for discussion and I can't wait to talk about it with them. The details for people just beginning are better, but of course I didn't have this book three years ago!
I think it might have been advisable for Paul to use a professional narrator but given the content and premise I also understand why he did it himself. There is some odd halting and there are awkward pauses, but at the same time it's his voice, and so it makes sense that it's his voice. I would have done the same, so I cannot blame him much.
13 people found this helpful
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- Franck W.
- 2020-06-15
Could Have Been a Great Book!
The author makes a very compelling case for anyone to want to read the book. The main theory that you can do well (or better) by keeping your business small and manageable is very compelling. The introductory chapter lays the ground for a very interesting book. But it goes downhill from there. The book overall is very repetitive and should be much shorter. The author also confuses the audience by trying to appeal to everyone under the sun. He gives examples of individuals who have succeeded in bringing new ideas within large corporations. Calling them a company of one! He also said that technically large corporations are also "company of one". Well... which one is it?
It's not a book I would recommend. Read the author blog post instead and you will get basically what the book is telling you in 7 hours. I recommend Small Giants by Bo Burlingham or The million dollars, one-person business by Elaine Pofeldt. These two books tackle the same topic but much more effectively.
5 people found this helpful
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- Matthew Lynch
- 2020-05-19
Great Book
I really enjoyed listening to this audiobook. I have been operating my own company of one for 4 years and this book let’s me know I am on the right track.
2 people found this helpful
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- Anonymous User
- 2019-04-22
Actuation was odd
The book is read with a lot of odd pauses. Like the sentence was going to end, but it doesn't.
Content was great. A fresh view on how to approach growth in business.
2 people found this helpful
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Story

- DTM
- 2019-09-07
Confirmed the cry of my heart
I run my own law practice. I was sick over the idea that I must grow to prosper. Hell no I won’t deal with employment law issues and being responsible for other people’s salaries at the expense of my freedom. Thanks for confirming what I had been thinking about for a while—-i dont need to grow to prosper!
1 person found this helpful