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Contagious

Why Things Catch On

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Contagious

Written by: Jonah Berger
Narrated by: Keith Nobbs
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Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc. Consumer Behaviour & Market Research Marketing Marketing & Sales Personal Success Advertising Content Creation
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Most Relevant
This book is an embodiment of its topic: valuable virality! It’s principles are textbook value but told in a story which makes it even more valuable.

Excellent Read

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It is such detailed and analytical book for all to understand about the world why they see the way they believe and help people like me as realtor to do better marketing ! Layla Yang from Vancouver Canada

The absolute top book for marketing

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If marketing is one of your interest then you must read this book! nice work

Must read!!!

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it took me a while to finish but it was because I was looking for something I could apply it to.

I since have and I strongly suggest the book!

this book will help you when you are stuck. it will help you think of ways to approach the market so you succeed. heck, it will help you take you to the next level.

I have been able to use the the principles to brainstorm and think in different ways I didn't think to.

excited to apply and see where it takes me!

take it to the next level

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if you have a job that involves posting content to a social media platform in any way, you must read this book.

Must read!

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