If you are an investor, Peter will introduce you to a unique framework to evaluate potential Internet investments. You'll be introduced to rules of Web investing and tips for venture capitalists. If you are currently running an Internet business, Peter will introduce you to the Pyramid of Web Business Models to help you evaluate where your business is at, where it's headed, and what your strategic options are for success. These strategies will also help non-Internet business managers assess the costs and benefits of engaging in e-commerce.

In E-Profits you'll learn:

• The pyramid of different web business models
• Ten important principles for e-commerce success
• The myths and realities of web business
• Things to avoid on your website
• The spectrum of e-commerce architectures
• Negotiating deals and managing implementation
• Adaptability as the market changes
• Getting traffic to your site

In clear language with powerful examples from dominant industry leaders that Peter has consulted with, E-Profits gives you specific e-commerce applications that have generated high payoffs and created a competitive advantage for companies. He also dissects less effective ventures and tells you why they fell short. Case studies show you how companies have wrestled with their transition to e-commerce and managed not only to introduce, but also to sustain change and make a profit. To capture your share of the action, the time to implement your e-commerce strategy is now. This program will provide you with a uniquely practical blueprint - one that is focused on measurable return on investment.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.