Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Influence Without Authority is the classic guide to getting what you need from people you don't control. Getting things done requires collaboration, and convincing others to contribute requires political skill; this book introduces the Exchange Model, in which you get what you need by offering something of value in return. The key lies in knowing what the other person values - that's their "currency", and it's your immediate tool for coaxing their cooperation. This model has been proven over decades, as organizations around the world have turned toward collaboration.

At the heart of this classic, seminal book is Julian Jaynes' still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only 3,000 years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion - and indeed our future.

How would you like to know what the people around you are thinking? Would you like to network like a pro, persuade your boss to give you that promotion, and finally become the life of every party? Now, with Henrik Fexeus' expertise, you can. This international best seller teaches you everything you need to know in order to become an expert at mind-reading. 

A fun and funny guide to dating from the New York Times best-selling authors of It's Called a Breakup Because It's Broken and He's Just Not That Into You. Why does dating have to be so hard? It doesn’t! Stop trying to out-game the system and relax. It's Just a Fucking Date presents the tools, not the rules, for bringing back the art of the date. The ordeals of 21st-century dating, from online dating and hooking up to pulling the plug when it isn’t working, will soon be easy to navigate.

Broken down into four essential sections - Sustenance, Warmth, Orientation, and Safety - this enlightening manual reveals how to catch game without a gun, what plants to eat, how to build a warm shelter, make clothing, protect yourself, and signal for help. Expanded instructions offer crucial information at a glance, making How to Stay Alive in the Woods truly a lifesaver.

Where do our thoughts come from? How do we make choices and trust our judgments? What is the role of the unconscious? Can we manipulate our dreams? In this mind-bending international best seller, award-winning neuroscientist Mariano Sigman explores the complex answers to these and many other age-old questions. The cutting-edge research presented in The Secret Life of the Mind revolutionizes how we understand the role that neuroscience plays in our lives.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain". 

Integrity. It is more than simple honesty. It's the key to success. A person with integrity has the, often rare, ability to pull everything together, to make it all happen no matter how challenging the circumstances.

One of the most original psychoanalysts after Freud, Karen Horney pioneered such now-familiar concepts as alienation, self-realization, and the idealized image, and she brought to psychoanalysis a new understanding of the importance of culture and environment.

When people and therapists alike have a problem they can't fix, they call Richard Bandler because he delivers--often with miraculous results. Hailed as one of the greatest geniuses in the field of personal change, and the father of Neuro-Linguistic Programming, Richard Bandler has helped tens of thousands of people around the globe rid themselves of 'incurable' phobias, fears, anxieties, addictions, negative habits, and past traumas often in a single session.

What happens when a young Wall Street investment banker spends a small fortune to have lunch with Warren Buffett? He becomes a real value investor. In this fascinating inside story, Guy Spier details his career from Harvard MBA to hedge fund manager. But the path was not so straightforward. Spier reveals his transformation from a Gordon Gekko wannabe, driven by greed, to a sophisticated investor who enjoys success without selling his soul to the highest bidder.

In You Talkin’ to Me?, Seger and Rainey are here to help with all your dialogue problems. In each chapter, they explore dialogue from a different angle and discuss examples of great dialogue from films and novels. To cap it all off, each chapter ends with examples of poor dialogue, which are annotated by Linda and then rewritten by John so that listeners don’t just learn how to recognize when it’s done well - they also learn how to make dialogue better. Whether you’re writing fiction or nonfiction, for the screen or the page, this book will get your characters talking.

Drawing on Zen philosophy and his expertise in the martial art of aikido, best-selling author George Leonard shows how the process of mastery can help us attain a higher level of excellence and a deeper sense of satisfaction and fulfillment in our daily lives. Whether you're seeking to improve your career or your intimate relationships, increase self-esteem or create harmony within yourself, this inspiring prescriptive guide will help you master anything you choose and achieve success in all areas of your life.