Listen free for 30 days
-
HBR's 10 Must Reads on Sales
- HBR's 10 Must Reads Series
- Narrated by: Tom Parks
- Length: 5 hrs and 48 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
HBR's 10 Must Reads on Sales
Buy Now for $22.26
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's Summary
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.
We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.