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Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success
Written by: Sean Ellis, Morgan Brown
Narrated by: Sean Ellis, Morgan Brown
Length: 10 hrs and 43 mins
4 out of 5 stars (26 ratings)

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Publisher's Summary

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City yellow cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and its practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers, and executives who make up the community of GrowthHackers.com.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

©2017 Sean Ellis and Morgan Brown (P)2017 Random House Audio

What the critics say

"In an increasingly erratic business landscape where new competition can emerge overnight, customers' loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly." (Eric Ries, best-selling author of The Lean Startup)
"Two of the best marketers I know, Morgan Brown and Sean Ellis, have written a fun and accessible guidebook to growth hacking and marketing. If your mandate is to drive high leverage growth, then is book is your new best friend." (Patrick Vlaskovits, New York Times best-selling author of Hustle and The Lean Entrepreneur)

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Wet practical

This books has an extensive list of examples and almost too much detail. It goes granular on testing and experimenting strategy. If you’re not ready to start “Nerding” your growth strategy, proceed with caution.

Good book!

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  • Overall
    5 out of 5 stars
  • Kenneth
  • 2017-09-07

How every book should be

A complete playbook of actionable steps with succint explanation of the why behind each step along the way. Very useful and power and allows you to put the things you learnt into action right away. I wish all books were like this instead of the 80% fluff and 20% of actually useful content many books are composed of.

7 of 7 people found this review helpful

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  • Amazon Customer
  • 2018-10-12

Tough one

The author starts the first hour in a very robotic delivery. It’s pretty much unbearable.

The next author switch at the one hour mark has a better delivery yet continues to quote statistics from the pre .com bust era, as well as ideas and implementations from groups of tech firms now 10 to 15 years old.

Overall the early content just doesn’t seem nearly as valuable today, in effectively what is 2019.

It’s simply so difficult to listen to, the idea that perhaps it’s easier to just watch paint dry crossed my mind often. In what became my end, I checked out after 90 minutes. I just couldn’t stomach 7 1/2 additional hours.

While I usually enjoy having the author actually provide the audiobook…A professional speaker or voice actor reading the content may have been more productive overall in this case. Maybe?

Sorry

5 of 5 people found this review helpful

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  • Daniel A.
  • 2017-05-23

Well structured with good examples

it's a good book with a very well structured and easy to follow storyline. The bad thing is that you'll want to take notes of many things and that's a little hard with audio books.

5 of 5 people found this review helpful

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  • Jack Wright
  • 2019-03-26

Seriously bad

The author spends the half of the book talking in circles about what he's going to talk about. I want my money back.

1 of 1 people found this review helpful

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    4 out of 5 stars
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  • DCantor
  • 2019-10-12

Good book terrible bad narrator

The narrator killed it. Or rather murdered this book. I prefer to read the printed version, don’t waste your money on the audible version Siri Would have done it better

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  • Jean-Pierre
  • 2019-10-03

Necessary read

Highly recommend for founders, marketeers, and growth junkies. I read this as part of my own must reads before making the jump from ops to marketing. Time to put these proven tactics and methodologies to work!

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  • Mohamed Anwar Sh Aldin
  • 2019-09-28

THE business Growth Guide

I really needed this to lay down our growth plan for investors, how it will be ACTUALLY undertaken rather than empty promises.
fantatsic hands own book.

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    5 out of 5 stars
  • Lewis Ngugi
  • 2019-08-11

My word! Love this!

Can't wait to reread it and reference it! It was referred to me by Nelio Leone, former Growth Marketer for Careem! This should be called the Growth Bible.

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  • Amazon Customer
  • 2019-06-14

Examples of growth

I think the examples where too repetitive.
I was looking for more examples over multiple industries.
Hacking Growth should be applicable to all business

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    2 out of 5 stars
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  • Nick Kassouf
  • 2019-02-21

Not in tech ?

Won’t find too much value if your businesses isn’t tech based. Some decent information but nothing that hasn’t been said.