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Publisher's Summary

Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love.
  • Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
  • New for second edition! An additional case study for building health habits.

Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

©2014 Nir Eyal (P)2014 Nir Eyal

What listeners say about Hooked: How to Build Habit-Forming Products

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If it wasn't so short, I wouldn't have finished it

This book touches on a lot of interesting ideas, but you may have already encountered 99% of them with much greater depth and nuance if you've read any of the well known literature in behavioral economics, persuasion, or product development. The writing was average - competent, but definitely didn't 'hook' me. Instead of this, go read Dan Arieli, Robert Cialdini, Eric Reis, Thaler/Sunstein, and Daniel Kahneman.

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Solid but for a very specific audience

This had great info but it’s very narrowly applicable to people developing products that they want to get people hooked on. There’s a little on habit development and the psychology behind it but if you aren’t directly developing a product designed to get people hooked this book won’t offer much for you. (Not a criticism, just saying, the premise is narrow)

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MUST READ!!!

Great if you are looking to get into UX concepts for creating apps and understanding behavior patterns.

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Excellent book

This book was excellent! It shined a lot of light on the patterns of app usage and explains them in good detail. The narrator is okay, could be better, but the information is quite grasping.

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AMAZING BOOK

I loved this book! I Had a marvellous time going through it and loved loved and loved the content!

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Recycled information

The content is useful, but its stuff that I've already read through other more in depth authors. And even in this book there was references to other books by other authors. So I didn't find this book insightful.

Great reading voice and pace however, easy to follow and listen for the duration of the book.

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  • DM
  • 2021-01-27

lots of good info.

will definitely try to put some of the techniques to use when I start something online... though if I wanted to sell something physical, not so useful.

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Expected More

I recently listened to a podcast interview with the author who was promoting his new book; Indestractable. I was interested in the author so bought this book while I wait for his new book to be available.

The content was good but didn't blow me away like the podcast interview did. I will chalk this up to one of the author's early works that he has probably improved on since then.

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Timeless principles

there were a few references in the book that showed its age (references to pebble smart watch, etc...) but overall this book has many timeless principles for building habit forming apps. would highly recommend

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A great guide

A very practical guide. I found that almost every chapter gave me new ideas for my current invention.

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  • D. Saguy
  • 2014-03-15

Interesting book. Terrible performance.

Would you listen to Hooked again? Why?

No. Painful narration. Bad microphone. Record again with a real narrator please.

What did you like best about this story?

The content is good and the examples useful if you can get over the performance.

Would you be willing to try another one of Nir Eyal’s performances?

No

Was this a book you wanted to listen to all in one sitting?

No.

Any additional comments?

Re-record please!

43 people found this helpful

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  • Kenny
  • 2021-08-11

Insubstantial and outdated

IF you have never read any of the source material (Nudge, Thinking Fast and Slow) this overlong blogpost pulls from, you should read those and not this. If you have, this is a TED Talk given by someone who has also read those books. The examples and stories are out of date and superceded. Probably worst of all it is implied that the successful designs were empirical and rigorously grounded, when in fact they were mostly by chance and driven by experiments and metrics.

If you are building digital products and services and refer to this book or any of the neologisms within it as part of your planning and design, I would seriously recommend you learn much more about... everything. This book will not help you build anything worthwhile or lasting, it's a slideshow version of innovation.

Anyway you aren't missing much, it's all of 3 hours of material, most of that is padding: "in this book I will tell you all the secrets! Do you ever wonder what the secrets were? Did you ever think to yourself 'i wish I knew the secrets'? Well I will tell you the secrets, they are the kind of secrets that are so secret that nobody has told you them yet, and that's just what you said you wanted to know..."

8 people found this helpful

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  • Tyson
  • 2015-07-21

Great book, wish the narration was a little better.

Loved the insight on this book provides. It has changed my entire outlook on how and why I use the every day products I use. Great for aspiring entrepreneurs. If you can make it through the narration, you'll definitely get your money's worth.

8 people found this helpful

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  • Corey
  • 2014-03-07

Good Book, Terrible Recording

What did you like best about Hooked? What did you like least?

As a survey of how to capture interest online, Nir Eyal has some fantastic insights and the words are worth the price. It will give anyone good ideas and builds a credible thesis. BUT, his recording of this book is awful. He obviously recorded it himself it in a very low tech way, and the audio quality switches throughout the book from bad to worse. I've worked audio recording sessions throughout my career, and I can tell that Nir did little research or trial and error practice recordings to create the audiobook.. If you can survive the recording, you'll learn good things from what he has to say. You might be better off buying the lower cost eBook instead.

Would you be willing to try another book from Nir Eyal? Why or why not?

Yes, his research and insights are good.

How did the narrator detract from the book?

IN ADDITION to the poor audio quality, he often stumbles through his words. LEARN TO DO MORE THAN 1 AUDIO TAKE if you record your own book! We pay a lot of money for these, and expect at least a bare minimum quality that isn't in this book.

42 people found this helpful

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  • Charles F. Glassman, MD
  • 2020-01-09

Will Be Putting Hooked into Action

Awesome book, with real actionable and easily understandable concepts. I am in the process of beginning a startup and Nir's guidance is invaluable. His moral compass is what every entrepreneur needs.

5 people found this helpful

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  • Jason
  • 2014-04-25

Incredible content TERRIBLE recording

Would you recommend this book to a friend? Why or why not?

Yes because the content is excellent

Who would you have cast as narrator instead of Nir Eyal?

Anyone else

Any additional comments?

The content is soooo good and so up to date. Yet I think the narrator recorded this in his bathroom.

I never leave reviews but this is too good of a book to have this sloppy of a recording

13 people found this helpful

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  • C. Edwards
  • 2014-04-23

Great content, but not a great audio-book

What made the experience of listening to Hooked the most enjoyable?

Interesting concepts.

How did the narrator detract from the book?

He fumbled with words frequently and the audio quality felt a little off. I would recommend that they re-record this book or at least fix certain sections. I found it very distracting.

3 people found this helpful

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  • dunhop
  • 2014-04-04

get a professional studio

Would you recommend this book to a friend? Why or why not?

yes for the content but the recording is terrible - i have hear music in the background in some sections and car noise in another. like it was recoded on an iphone a car.very amatuer

What was one of the most memorable moments of Hooked?

the airplane is the background at one point

Who would you have cast as narrator instead of Nir Eyal?

he was ok but again terrible product for a book taking about quality products.was totally a distraction

18 people found this helpful

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  • Oliver Nielsen
  • 2014-08-15

Good content but bad audio and little overview

The narration is done by Nir Eyal himself. Overall he does it okay, but the microphone he has used must have been really cheap. And post-processing (compression, noise gate, etc) skipped altogether.

Add to the above that he occasionally stumbles over his words. These mistakes have not been edited out of the audiobook. Not a huge problem, but it leaves an impression of a very unpolished, maybe rushed, audiobook.

The content itself is good. Nir Eyal certainly knows his stuff. I watched an interview with him on Growthhacker.tv before getting this book. But: the content lends itself much more to a written format. As an audiobook, I miss a sense of overview.

So I'll be getting this in kindle ebook format instead, and I recommend you do the same;)

10 people found this helpful

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  • Matthew S. Johnson
  • 2021-12-19

It was missing a Chapter and end credits

The content was good. The problem was the book is missing chapters as well as end credits.

Needs to be fixed.

Hope they update this book for those that already purchased it.

2 people found this helpful

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  • Nathan Bobongo
  • 2020-04-13

Best business audiobook I ever heard

I would recommend that you couple this audiobook with "Atomic Habits" by James Clear. Truly, this is by far the best audiobook on business that I ever listened to. The product is at the heart of any business, and the product is at the heart of this book. And because building a great business requires building a great product, this book is a must-have. In fact, it reveals the secrets you need to know to build a great, habit-forming product. Still, coupled with Atomic Habits you will learn how to build the personal habits you need to have to craft life-changing products.

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  • Anonymous User
  • 2020-03-25

very insightful

insightful and practical book. the book is well structured and explains the habit forming models clearly.