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Hooked: How to Build Habit-Forming Products

Written by: Nir Eyal, Ryan Hubbard
Narrated by: Nir Eyal
Length: 4 hrs and 40 mins
Categories: Business & Money, Careers
4.5 out of 5 stars (59 ratings)

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Publisher's Summary

**NOTE: In response to listener feedback, the audio on this book was redone by professional narration on October 10, 2014. The quality is much improved.**

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

• Practical insights to create user habits that stick. • Actionable steps for building products people love. • Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

©2014 Nir Eyal (P)2014 Nir Eyal

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Average Customer Ratings

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

The narration was monotonous and boring

The narration was mechanical and very monotonous. The book is really good. Narration was a concern.

3 of 3 people found this review helpful

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Expected More

I recently listened to a podcast interview with the author who was promoting his new book; Indestractable. I was interested in the author so bought this book while I wait for his new book to be available.

The content was good but didn't blow me away like the podcast interview did. I will chalk this up to one of the author's early works that he has probably improved on since then.

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Excellent book

This book was excellent! It shined a lot of light on the patterns of app usage and explains them in good detail. The narrator is okay, could be better, but the information is quite grasping.

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Timeless principles

there were a few references in the book that showed its age (references to pebble smart watch, etc...) but overall this book has many timeless principles for building habit forming apps. would highly recommend

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A great guide

A very practical guide. I found that almost every chapter gave me new ideas for my current invention.

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    4 out of 5 stars
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  • D. Saguy
  • Los Angeles
  • 2014-03-15

Interesting book. Terrible performance.

Would you listen to Hooked again? Why?

No. Painful narration. Bad microphone. Record again with a real narrator please.

What did you like best about this story?

The content is good and the examples useful if you can get over the performance.

Would you be willing to try another one of Nir Eyal’s performances?

No

Was this a book you wanted to listen to all in one sitting?

No.

Any additional comments?

Re-record please!

30 of 32 people found this review helpful

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  • RC
  • 2014-06-05

Can't believe I paid for this audio book

Would you try another book from Nir Eyal and/or Nir Eyal?

Yes

How could the performance have been better?

Read by a possible teenager who doesn't know how to read. Incredible. He skips the words that he mispronounces, doesn't even bother to correct it. Stops before some words in totally random places which is so distracting.

I was tracing the actual book while listening and he replaces phrases like "internal triggers" with "an internal trigger". Dude! If you want to write a book then write one, but don't modify this!

Finally there are weird cuts and merges in the recording.

Incredibly unprofessional. This audio book should be banned on audible. If I wanted low quality I'd go to other sites. I'm paying to get quality.

Such a good book but a terrible audio book.

70 of 76 people found this review helpful

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    3 out of 5 stars
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  • Corey
  • Minneapolis, MN, United States
  • 2014-03-07

Good Book, Terrible Recording

What did you like best about Hooked? What did you like least?

As a survey of how to capture interest online, Nir Eyal has some fantastic insights and the words are worth the price. It will give anyone good ideas and builds a credible thesis. BUT, his recording of this book is awful. He obviously recorded it himself it in a very low tech way, and the audio quality switches throughout the book from bad to worse. I've worked audio recording sessions throughout my career, and I can tell that Nir did little research or trial and error practice recordings to create the audiobook.. If you can survive the recording, you'll learn good things from what he has to say. You might be better off buying the lower cost eBook instead.

Would you be willing to try another book from Nir Eyal? Why or why not?

Yes, his research and insights are good.

How did the narrator detract from the book?

IN ADDITION to the poor audio quality, he often stumbles through his words. LEARN TO DO MORE THAN 1 AUDIO TAKE if you record your own book! We pay a lot of money for these, and expect at least a bare minimum quality that isn't in this book.

31 of 35 people found this review helpful

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  • Gleyce
  • 2015-04-09

Interesting concept, boring narration

This book was recommended to me by a colleague. It provided a useful framework to identify and amplify habit forming ideas. Some of the visuals lost in audible can be found online and very helpful.
The hard part is to keep engaged with such a monotonous narration...

4 of 4 people found this review helpful

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  • Oliver Nielsen
  • 2014-08-15

Good content but bad audio and little overview

The narration is done by Nir Eyal himself. Overall he does it okay, but the microphone he has used must have been really cheap. And post-processing (compression, noise gate, etc) skipped altogether.

Add to the above that he occasionally stumbles over his words. These mistakes have not been edited out of the audiobook. Not a huge problem, but it leaves an impression of a very unpolished, maybe rushed, audiobook.

The content itself is good. Nir Eyal certainly knows his stuff. I watched an interview with him on Growthhacker.tv before getting this book. But: the content lends itself much more to a written format. As an audiobook, I miss a sense of overview.

So I'll be getting this in kindle ebook format instead, and I recommend you do the same;)

9 of 10 people found this review helpful

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  • dunhop
  • 2014-04-04

get a professional studio

Would you recommend this book to a friend? Why or why not?

yes for the content but the recording is terrible - i have hear music in the background in some sections and car noise in another. like it was recoded on an iphone a car.very amatuer

What was one of the most memorable moments of Hooked?

the airplane is the background at one point

Who would you have cast as narrator instead of Nir Eyal?

he was ok but again terrible product for a book taking about quality products.was totally a distraction

18 of 21 people found this review helpful

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  • D. Becker
  • Falls Church, VA
  • 2018-05-28

Worst reading I've heard in about 40 Audible books

I couldn't tell if this was read by a human or computer. It is the first Audible book I have read where the narration was so bad as to make listeningb difficult.

3 of 3 people found this review helpful

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  • Jacobs
  • 2014-10-30

The new re-recording is even worse. Returned it.

This book wasn’t for you, but who do you think might enjoy it more?

This book is supposedly for product leaders or entrepreneurs, but I'm sure anyone who knows what they're doing already knows everything here. There are LOTS of books on this subject, and this one didn't seem to offer any new insights. If you've read Robert Cialdini's "Influence" and used any mobile social network, you've already read this book and then some.

What could Nir Eyal have done to make this a more enjoyable book for you?

I really wanted to enjoy and learn from this book, but a consultant/part-time lecturer's experience just isn't as valuable as a successful entrepreneur's, no matter how much 'research' is involved.

Would you be willing to try another one of Dave Wright’s performances?

I wouldn't, it read like an artificial intelligence dictation which made it extremely hard to focus on and impossible to enjoy. If you're an Audible subscriber you know what I'm talking about.

If you could play editor, what scene or scenes would you have cut from Hooked: How to Build Habit-Forming Products?

The content of this book probably didn't warrant a book, perhaps a podcast.

Any additional comments?

Unfortunately I cannot recommend this, I've never seen so many complaints about recording. Luckily was able to return it.

11 of 13 people found this review helpful

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  • Jason
  • 2014-04-25

Incredible content TERRIBLE recording

Would you recommend this book to a friend? Why or why not?

Yes because the content is excellent

Who would you have cast as narrator instead of Nir Eyal?

Anyone else

Any additional comments?

The content is soooo good and so up to date. Yet I think the narrator recorded this in his bathroom.

I never leave reviews but this is too good of a book to have this sloppy of a recording

10 of 12 people found this review helpful

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  • George
  • Nürnberg, Germany
  • 2019-01-17

Thank you captain obvious

This book only scratch the surface by providing some very basic examples that should be known even by someone in a jr. product position. A good example of book written by the academic world that is completely disconnected from the real business/product design world. Total waste of time.

2 of 2 people found this review helpful