Listen free for 30 days

  • Hooked: How to Build Habit-Forming Products

  • Written by: Nir Eyal, Ryan Hoover
  • Narrated by: Nir Eyal
  • Length: 4 hrs and 40 mins
  • 4.5 out of 5 stars (222 ratings)
Offer ends February 21st, 2024 11:59PM ET.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 4 months. Cancel anytime.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
Hooked: How to Build Habit-Forming Products cover art

Hooked: How to Build Habit-Forming Products

Written by: Nir Eyal,Ryan Hoover
Narrated by: Nir Eyal
Get this deal Try for $0.00

$14.95/mo. after 4 months. Cancel anytime. Offer ends February 21st, 2024 11:59PM ET.

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $18.74

Buy Now for $18.74

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love.
  • Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
  • New for second edition! An additional case study for building health habits.

Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

©2014 Nir Eyal (P)2014 Nir Eyal

What listeners say about Hooked: How to Build Habit-Forming Products

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    151
  • 4 Stars
    45
  • 3 Stars
    20
  • 2 Stars
    6
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    118
  • 4 Stars
    34
  • 3 Stars
    18
  • 2 Stars
    8
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    117
  • 4 Stars
    34
  • 3 Stars
    18
  • 2 Stars
    4
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    2 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    1 out of 5 stars

If it wasn't so short, I wouldn't have finished it

This book touches on a lot of interesting ideas, but you may have already encountered 99% of them with much greater depth and nuance if you've read any of the well known literature in behavioral economics, persuasion, or product development. The writing was average - competent, but definitely didn't 'hook' me. Instead of this, go read Dan Arieli, Robert Cialdini, Eric Reis, Thaler/Sunstein, and Daniel Kahneman.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

5 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Solid but for a very specific audience

This had great info but it’s very narrowly applicable to people developing products that they want to get people hooked on. There’s a little on habit development and the psychology behind it but if you aren’t directly developing a product designed to get people hooked this book won’t offer much for you. (Not a criticism, just saying, the premise is narrow)

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

4 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars

An unintentional social media detox manifesto

Very informative and insightful insider take on the winning formula for launching a successful tech start up. And also a chilling reminder that social media and user-based tech is designed to eat our brains.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

MUST READ!!!

Great if you are looking to get into UX concepts for creating apps and understanding behavior patterns.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars

Excellent book

This book was excellent! It shined a lot of light on the patterns of app usage and explains them in good detail. The narrator is okay, could be better, but the information is quite grasping.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Amazing read

I never thought about customer’s psychology and habit building this way. I learned a lot

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • G
  • 2023-06-07

Love it!

Title: Hooked: Love it!
Rating: ⭐️⭐️⭐️⭐️⭐️ (5/5)

Hooked is an exceptional book that completely captivated me from start to finish.

It delves deep into the intricate world of human psychology and behavior, unraveling the secrets behind what makes certain products and experiences addictive.

One of the most impressive aspects of Hooked is its ability to seamlessly blend academic research with practical examples and case studies. The author presents a compelling framework, comprising of four stages - Trigger, Action, Variable Reward, and Investment - that sheds light on how successful products and services create habits within their users.

The writing style is engaging and easy to follow, making complex concepts accessible to readers of all backgrounds. The book doesn't shy away from diving into the ethical implications of designing addictive experiences, and it encourages readers to think critically about their own behavior as consumers.

What sets Hooked apart from other books on similar topics is its emphasis on creating positive habits and fostering long-term engagement. Rather than simply exploiting psychological vulnerabilities, the author advocates for building products that truly add value to users' lives. This approach resonated with me and left me feeling inspired to apply these principles in my own endeavors.

Furthermore, Hooked is relevant to professionals across various fields, from entrepreneurs and marketers to product designers and psychologists. The insights shared in this book have the potential to transform the way we approach product development and user engagement, providing a valuable resource for anyone seeking to create meaningful and impactful experiences.

In conclusion, Hooked is a must-read for anyone interested in understanding the psychology behind habit formation and creating products that stand the test of time. With its engaging writing style, practical examples, and thought-provoking content, this book has firmly secured its place on my list of favorites. Prepare to be enlightened and inspired by this remarkable exploration of human behavior and product design.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • kav
  • 2022-11-16

Irony in the follow up book, yet pertinent

Oh, I really enjoyed this audiobook. It was simple, I came to the lean start up, and though the title is kind of evocative in a negative way given how many people are dependent on technology, it reinstates, and reiterates the opportunity to have a positive impact through the products that we create. I

especially appreciated some of the reiterations on necessities for antibodies to tech dependency and the morality section.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Slowly Hooked

In the beginning I thought the book was going to be boring with a lot of theory however, it quickly grabbed my attention and ended up being jammed packed with great concepts.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

tangibly motivating

A very good overview of what makes products addictive. I listened during the commute and each time was inspired to innovate and create.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Todays The Best Day - Dani Davis
  • Todays The Best Day - Dani Davis
  • 2015-07-21

Great book, wish the narration was a little better.

Loved the insight on this book provides. It has changed my entire outlook on how and why I use the every day products I use. Great for aspiring entrepreneurs. If you can make it through the narration, you'll definitely get your money's worth.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

8 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for George
  • George
  • 2019-01-17

Thank you captain obvious

This book only scratch the surface by providing some very basic examples that should be known even by someone in a jr. product position. A good example of book written by the academic world that is completely disconnected from the real business/product design world. Total waste of time.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

6 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Charles F. Glassman, MD
  • Charles F. Glassman, MD
  • 2020-01-09

Will Be Putting Hooked into Action

Awesome book, with real actionable and easily understandable concepts. I am in the process of beginning a startup and Nir's guidance is invaluable. His moral compass is what every entrepreneur needs.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

5 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Gleyce
  • Gleyce
  • 2015-04-09

Interesting concept, boring narration

This book was recommended to me by a colleague. It provided a useful framework to identify and amplify habit forming ideas. Some of the visuals lost in audible can be found online and very helpful.
The hard part is to keep engaged with such a monotonous narration...

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

5 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for D. Becker
  • D. Becker
  • 2018-05-28

Worst reading I've heard in about 40 Audible books

I couldn't tell if this was read by a human or computer. It is the first Audible book I have read where the narration was so bad as to make listeningb difficult.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

4 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for Lauren C
  • Lauren C
  • 2020-01-20

This was too long and torture to listen to

The performance was fine, but honestly, it could have been 50 pages long and I could’ve done everything with just the guides. Reading and listening to this is torture. Like most business books, it could have been condensed significantly. It was too long just so the author and the publisher could make money. Plus, if you have an advanced degree in business or a thorough business education, you can figure some of this out on your own because it’s intuitive. Ugh.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

3 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for G. Bocquet
  • G. Bocquet
  • 2018-06-18

Narrators shouldn't sound like commercials

Hooked is a great book - part of the canon of product development, and a good listen even with numerous references to charts or diagrams in the printed edition that don't translate into audio. However, the narrator on this book sounds like he's narrating an ad for a time-share. He's not telling a story, and the tempo and modulation of his voice are quite distracting. That takes away from what is an otherwise good read.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

3 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for C. Edwards
  • C. Edwards
  • 2014-04-23

Great content, but not a great audio-book

What made the experience of listening to Hooked the most enjoyable?

Interesting concepts.

How did the narrator detract from the book?

He fumbled with words frequently and the audio quality felt a little off. I would recommend that they re-record this book or at least fix certain sections. I found it very distracting.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

3 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Matthew S. Johnson
  • Matthew S. Johnson
  • 2021-12-19

It was missing a Chapter and end credits

The content was good. The problem was the book is missing chapters as well as end credits.

Needs to be fixed.

Hope they update this book for those that already purchased it.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 2014-10-21

Amazing Book! But they switched readers :-(

Have you listened to any of Dave Wright’s other performances before? How does this one compare?

I listened to the version of this book read by Nir Eyal. But when I decided to download it to my computer, it had changed to being read my this guy. Nir Eyal is WAY better!!! I have no idea why they switched. Luckily I still have the Nir Eyal version downloaded on my phone.

If I were you, I would contact Audible and request the Nir Eyal version.

Any additional comments?

This book has given me so many insights into my daily behavior as well as the behavior of those around me.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Nathan Bobongo
  • Nathan Bobongo
  • 2020-04-13

Best business audiobook I ever heard

I would recommend that you couple this audiobook with "Atomic Habits" by James Clear. Truly, this is by far the best audiobook on business that I ever listened to. The product is at the heart of any business, and the product is at the heart of this book. And because building a great business requires building a great product, this book is a must-have. In fact, it reveals the secrets you need to know to build a great, habit-forming product. Still, coupled with Atomic Habits you will learn how to build the personal habits you need to have to craft life-changing products.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Anis
  • Anis
  • 2023-10-24

Excellent book, lot of awesome ideas/advises

Love this book, it gives me alot of ideas for my project ! I recommend this to every entrepreneur!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 2020-03-25

very insightful

insightful and practical book. the book is well structured and explains the habit forming models clearly.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!