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The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Auteur(s): Rob Fitzpatrick
Narrateur(s): Rob Fitzpatrick
Durée: 3 h et 50 min
Catégories: Affaires, Carrières
5 out of 5 stars (9 évaluations)

CDN$ 14,95 par mois; les 30 premiers jours sont gratuits. Annulable en tout temps.

Description

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd

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Au global

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  • Au global
    5 out of 5 stars
  • Performance
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    5 out of 5 stars

Wonderfully succinct and full of practical advice

The book dives into how to learn better from your customers and market. What makes good questions? How to avoid bias or coming on strong. Knowing when you are moving forward or are stuck and don't realize it. All fantastic!

This is my first book on customer discovery. This book left me wanting more and excited to talk to our prospective clients. If you want to explore a new market or hone your skills, I would highly recommend this book.

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  • Au global
    4 out of 5 stars
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    2 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Christian S
  • 2019-12-23

Very bad audio quality

Very bad audio quality. The material was great. No complimented material, no titles for each chapter. If you are into startup customer conversations it is a great resource!

  • Au global
    5 out of 5 stars
  • Performance
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  • Histoire
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  • Lion
  • 2019-12-15

Clearly the BEST lean startup book I've read

It's a practical book rather than one where the author tries to sound smart, or promote himself as a personal trainer. It's a no BS book giving you signs to watch out for whether you screwed up (as you will) or do well (eventually you will too) Lean startup books as a whole either miss focusing on customer development or treat it too "acdemically". As a freelancer I know that customers will actually push money into your hands so you can clear your schedule to solve their painful problem, so it makes perfect sense that I should NOT pitch my solution to them, put my ego on the line or be afraid to talk about money. Being a lean entrepreneur is closer to being a freelancer that serves multiple customers with one solution trying to find a clear path to solve a shared pain of them all.

  • Au global
    5 out of 5 stars
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  • docmalc
  • 2019-12-12

Extremely helpful!

Fantastic book for those looking to start or improve their business.
So glad I read it!!

  • Au global
    5 out of 5 stars
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  • Dale
  • 2019-12-09

Best book for new product development

Great insights from Rob. I made a lot of mistakes that this book illuminates. Thanks for sharing your experience, Rob!

  • Au global
    5 out of 5 stars
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  • Anonymous User
  • 2019-11-19

liked the book

One of the classic guides widely recommended is finished now. Really enjoyed summaries and overall language. Thanks, Rob.

  • Au global
    5 out of 5 stars
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  • Scot
  • 2019-10-17

Fun, succinct, and actionable!


I’ve been building products for 20 years and this is by far the best book on the subject of effective product building via talking to potential customers. Get this book if you’re interested in the correct way to conduct a customer interview.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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  • Rhyeal Shadowblade
  • 2019-10-11

Stop what you're starting and read this book now

Love the book. Recommended to me by two other entrepreneurs and we'll be sharing this with our local entre group as required reading. Wish I had this book two failed startups ago! Would have saved me tons in failed product development cost.

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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  • Todd Scheuring
  • 2019-07-17

One of the best product books I've read

The author does an excellent job narrating the book in a casual approachable way. Packed with a ton of inspiring and actionable info that gives you the tools to hit the ground running.

  • Au global
    5 out of 5 stars
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  • Anonymous User
  • 2019-06-10

Awesome book - keeping it to the point!

I just loved the way this book is set - there is no general talk about things, but concrete strategy and examples in every day life of entrepreneur/product/sales person. And you simple can not argue that we all haven't been in those situations and done those mistakes. Book is summing up all of those mistakes and giving you clear and easy guidance on how to avoid them and get to your ultimate goal.

  • Au global
    5 out of 5 stars
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  • David Colgan
  • 2019-06-02

Every product person should read this book now

This is legitimately one of the most valuable business books I've ever read.

I've been devouring The Mom Test the last few days.  I've been wanting to build a web app product for the longest time and have been following the Microconf/Brennan Dunn/Amy Hoy world for a few years and have never really put a couple of things together about idea validation until reading this book.  I will definitely be asking more better questions now!