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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Narrateur(s): Rob Fitzpatrick
- Durée: 3 h et 50 min
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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Description
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.
Ce que les auditeurs disent de The Mom Test
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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- Utilisateur anonyme
- 2020-06-02
Great tips on learning about your customers
I loved every part of it and loved how to the point the tips are. The whole book is essentially a collection of tips that you can study and use the next day in your customer learning activities. Thanks to the author for sharing his experiences, this was amazing.
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- Zehra Khoja
- 2021-11-04
Practical and useful info
The author gives pratical tools for interviewing with examples of questions and interview structure. I found that very useful. It was an enjoyable book.
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- Utilisateur anonyme
- 2020-08-08
Deep, practical and timely
This was a great read and provided a deep insight on customer learning for an entrepreneur in the process of gathering reliable data about their product offerings. It was practical and a very useful guide. Thanks Rob.
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- Utilisateur anonyme
- 2023-01-07
A great read!
Very practical and applicable almost anywhere in small business! I would definitely recommend this book!
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- Amazon Customer
- 2021-09-28
This should be up there with the greats!
Great advice and fantastic concentration of information. This should be up there with Zero to One and The Lean Startup!
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- JD
- 2023-03-14
All amazing!
All amazing! This is the most practical book ever, not just in its category
The imperfect diction is just 🤌 magical!
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- M. B. O.
- 2023-01-23
Loving the format!
Absolutely loving the format and the bluntness of the narrative and the author. Thanks for sharing this!
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- Sanan
- 2023-09-26
great subject to bootstrap your next business idea
It was an engaging listen, great example and concrete advice on how to approach and gather feedback to build the right thing.
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- smaclell
- 2019-08-30
Wonderfully succinct and full of practical advice
The book dives into how to learn better from your customers and market. What makes good questions? How to avoid bias or coming on strong. Knowing when you are moving forward or are stuck and don't realize it. All fantastic!
This is my first book on customer discovery. This book left me wanting more and excited to talk to our prospective clients. If you want to explore a new market or hone your skills, I would highly recommend this book.
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- schaub
- 2020-09-22
A must read for startups
If you are a startup this is a must read! Learn who to interview, how and what to discuss when bringing a new startup to market. You can consume this book in no time and avoid costly mistakes
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