The Mom Test
How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
Obtenez 3 mois à 0,99 $ par mois + 20 $ de crédit Audible
Acheter pour 15,14 $
-
Narrateur(s):
-
Rob Fitzpatrick
-
Auteur(s):
-
Rob Fitzpatrick
À propos de cet audio
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.
©2013 Robfitz Ltd (P)2019 Robfitz LtdVous pourriez aussi aimer...
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Auteur(s): April Dunford
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
- Version intégrale
-
Au global54
-
Performance37
-
Histoire37
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
Auteur(s): April Dunford
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 7 h et 2 min
- Version intégrale
-
Au global572
-
Performance455
-
Histoire454
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and...
-
-
Seth puts me to sleep
- Écrit par Andrew Cao le 2019-02-13
Auteur(s): Seth Godin
-
Software as a Science
- Unlock Limitless Recurring Revenue Without Losing Control
- Auteur(s): Dan Martell, Matt Verlaque, Johnny Page, Autres
- Narrateur(s): Matt Verlaque
- Durée: 9 h et 6 min
- Version intégrale
-
Au global5
-
Performance4
-
Histoire4
Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.
-
-
Most Impactful Book on SaaS You Can Read
- Écrit par Roddy Awad le 2024-11-11
Auteur(s): Dan Martell, Autres
-
Zero to One
- Notes on Startups, or How to Build the Future
- Auteur(s): Peter Thiel, Blake Masters
- Narrateur(s): Blake Masters
- Durée: 4 h et 50 min
- Version intégrale
-
Au global992
-
Performance773
-
Histoire770
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
-
-
Excellent book for Entrepreneurs
- Écrit par FibreHead le 2019-07-12
Auteur(s): Peter Thiel, Autres
-
The Secret Lives of Customers
- A Detective Story About Solving the Mystery of Customer Behavior
- Auteur(s): David S Duncan
- Narrateur(s): David S Duncan, Terrence Kidd
- Durée: 4 h et 39 min
- Version intégrale
-
Au global0
-
Performance0
-
Histoire0
“A page-turner that reads like a mystery” (Mark Bertolini, former chairman and CEO, Aetna) that delivers key insights to the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever...
Auteur(s): David S Duncan
-
Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Rusty Shelton
- Durée: 3 h et 53 min
- Version intégrale
-
Au global33
-
Performance26
-
Histoire26
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
Auteur(s): Dan S. Kennedy
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Auteur(s): April Dunford
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
- Version intégrale
-
Au global54
-
Performance37
-
Histoire37
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
Auteur(s): April Dunford
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 7 h et 2 min
- Version intégrale
-
Au global572
-
Performance455
-
Histoire454
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and...
-
-
Seth puts me to sleep
- Écrit par Andrew Cao le 2019-02-13
Auteur(s): Seth Godin
-
Software as a Science
- Unlock Limitless Recurring Revenue Without Losing Control
- Auteur(s): Dan Martell, Matt Verlaque, Johnny Page, Autres
- Narrateur(s): Matt Verlaque
- Durée: 9 h et 6 min
- Version intégrale
-
Au global5
-
Performance4
-
Histoire4
Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.
-
-
Most Impactful Book on SaaS You Can Read
- Écrit par Roddy Awad le 2024-11-11
Auteur(s): Dan Martell, Autres
-
Zero to One
- Notes on Startups, or How to Build the Future
- Auteur(s): Peter Thiel, Blake Masters
- Narrateur(s): Blake Masters
- Durée: 4 h et 50 min
- Version intégrale
-
Au global992
-
Performance773
-
Histoire770
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
-
-
Excellent book for Entrepreneurs
- Écrit par FibreHead le 2019-07-12
Auteur(s): Peter Thiel, Autres
-
The Secret Lives of Customers
- A Detective Story About Solving the Mystery of Customer Behavior
- Auteur(s): David S Duncan
- Narrateur(s): David S Duncan, Terrence Kidd
- Durée: 4 h et 39 min
- Version intégrale
-
Au global0
-
Performance0
-
Histoire0
“A page-turner that reads like a mystery” (Mark Bertolini, former chairman and CEO, Aetna) that delivers key insights to the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever...
Auteur(s): David S Duncan
-
Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Rusty Shelton
- Durée: 3 h et 53 min
- Version intégrale
-
Au global33
-
Performance26
-
Histoire26
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
Auteur(s): Dan S. Kennedy
-
The Science of Self-Learning
- How to Teach Yourself Anything, Learn More in Less Time, and Direct Your Own Education
- Auteur(s): Peter Hollins
- Narrateur(s): Gregory Allen Siders
- Durée: 3 h et 2 min
- Version intégrale
-
Au global35
-
Performance29
-
Histoire29
How to learn effectively when you have to be both the teacher and student. Work smarter and save yourself countless hours. Self-learning is not just about performing better in the classroom or the office. It’s about being able to aim your life in whatever direction you choose and conquering the obstacles in front of you.
-
-
Direct, easily applied
- Écrit par Grant le 2019-05-28
Auteur(s): Peter Hollins
-
Sam Walton
- Made in America
- Auteur(s): John Huey, Sam Walton
- Narrateur(s): Henry Strozier
- Durée: 10 h et 31 min
- Version intégrale
-
Au global255
-
Performance208
-
Histoire207
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
-
-
What it means to commit everything to your dream.
- Écrit par Rondon Tahal le 2019-06-05
Auteur(s): John Huey, Autres
-
Burn
- New Research Blows the Lid Off How We Really Burn Calories, Lose Weight, and Stay Healthy
- Auteur(s): Herman Pontzer PhD
- Narrateur(s): P.J. Ochlan
- Durée: 11 h et 24 min
- Version intégrale
-
Au global46
-
Performance36
-
Histoire36
Pontzer's groundbreaking studies with hunter-gatherer tribes show how exercise doesn't increase our metabolism. Instead, we burn calories within a very narrow range: nearly 3,000 calories per day, no matter our activity level. This was a brilliant evolutionary strategy to survive in times of famine. Now it seems to doom us to obesity. The good news is we can lose weight, but we need to cut calories. Refuting such weight-loss hype as paleo, keto, anti-gluten, anti-grain, and even vegan, Pontzer discusses how all diets succeed or fail: For shedding pounds, a calorie is a calorie.
-
-
what a freekin' rigamaroo
- Écrit par Mairin Brennan le 2022-02-01
Auteur(s): Herman Pontzer PhD
-
Success and Something Greater
- Your Magic Key (Think and Grow Rich Series)
- Auteur(s): Sharon L. Lechter, Dr. Greg Reid, Napoleon Hill
- Narrateur(s): Donna Postel
- Durée: 5 h et 59 min
- Version intégrale
-
Au global30
-
Performance23
-
Histoire23
In Think and Grow Rich - Success and Something Greater, authors Sharon Lechter and Greg Reid once again join forces with the Napoleon Hill Foundation including never before published original content from Napoleon Hill. Before reaching the last track, the listener will already be more self-confident, more energized, more focused, ready to ask the right questions and most importantly ready to take action and realize their own success, wealth and achievement, and in doing so, define and create their legacy.
-
-
great book will listen to again
- Écrit par Utilisateur anonyme le 2022-07-30
Auteur(s): Sharon L. Lechter, Autres
-
Amp It Up
- Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
- Auteur(s): Frank Slootman
- Narrateur(s): Daniel Henning, Frank Slootman
- Durée: 5 h et 35 min
- Version intégrale
-
Au global29
-
Performance20
-
Histoire20
Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading Data Domain and ServiceNow to exponential growth and the public market before that. In Amp It Up, he shares his leadership approach for the first time.
-
-
Inspiring.. Loads of practical advice
- Écrit par Kent Weare le 2023-02-20
Auteur(s): Frank Slootman
-
The Most Important Thing, Volume 1
- Discovering Truth at the Heart of Life
- Auteur(s): Adyashanti
- Narrateur(s): Adyashanti
- Durée: 8 h et 29 min
- Production originale
-
Au global30
-
Performance26
-
Histoire25
“Question your assumptions; lean far into the unknown. Question it all.” So says Adyashanti in The Most Important Thing, Volume 1 - an invitation to look past the surface of our personal stories to discover the timeless truths within. Across eight hours of intimate talks, Adyashanti encourages you to open to the possibility of grace, embrace those aspects of life that call you to serve, and discover the innate vitality in every single moment.
-
-
just so amazing 👏 please read now 🙏
- Écrit par Kindle Customer le 2021-11-06
Auteur(s): Adyashanti
Great tips on learning about your customers
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Practical and useful info
Un problème est survenu. Veuillez réessayer dans quelques minutes.
useful and applicable
Un problème est survenu. Veuillez réessayer dans quelques minutes.
This should be up there with the greats!
Un problème est survenu. Veuillez réessayer dans quelques minutes.
The imperfect diction is just 🤌 magical!
All amazing!
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Loving the format!
Un problème est survenu. Veuillez réessayer dans quelques minutes.
great subject to bootstrap your next business idea
Un problème est survenu. Veuillez réessayer dans quelques minutes.
This is my first book on customer discovery. This book left me wanting more and excited to talk to our prospective clients. If you want to explore a new market or hone your skills, I would highly recommend this book.
Wonderfully succinct and full of practical advice
Un problème est survenu. Veuillez réessayer dans quelques minutes.
A must read for startups
Un problème est survenu. Veuillez réessayer dans quelques minutes.
A great read!
Un problème est survenu. Veuillez réessayer dans quelques minutes.