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Publisher's Summary

Based on the highly acclaimed NPR podcast How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture.  

Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).   

Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-listen for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

©2020 Guy Raz (P)2020 Audible, Inc.

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What listeners say about How I Built This

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Really Great Book and Structure

Kudos to Guy on this one. The structure is such that it's a thoroughly enjoyably listen without feeling overwhelmed by information or too lengthy a narrative. By breaking it down into shorter 20-25 minute chapters (each mostly focusing on a small handful of businesses) and pulling from that singular lessons is very digestible. Picked some great stories and definitely provided a greater context in the delivery of it all, which is why I give it straight 5's. There really is a lot to pull from this regardless of the level you're operating on.

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Great For Entrepreneurial Insight.

Sometimes you may face challenges in a business and may wonder..."Am I the only person going through this"? This book helps humanize the entrepreneur through a myriad of case studies. The narrative flow was upbeat and I was able to multitasking efficiently and effectively. Will listen to again. Great addition to an entrepreneur's library.

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best entrepreneur podcast-turned-audiobook

loved it. listened to about a chapter each day, until finished. Guy Raz is a one of a kind podcaster on the subject of entrepreneurship

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Great boost to your inner self

Guy Raz is a great storyteller and listener. I follow his podcasts and enjoy his way of approaching challenges and overcoming obstacles. Highly recommend to anyone who is looking deep inside and seeking for a purpose in life by changing the world and helping others.

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Easy listen, good research and story

A lot of little tips that are great reminders about how to build a business. Share the difficult stories and you realize how tough it has been for some people. I found this book valuable in my entrepreneurial adventure.

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Inspiring and informative

I heard about this book through the podcast of the same name. I would reccommend this book to any inspiring entrepreneur. The examples of many problems encountered by well known successful large and small enterprises are laid out well organized chapters.

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Inspiring

I have followed the podcast of Guy Raz, "How I build this", for a couple of years now. I always loved the stories and the great vulnerability the founders show. I loved listening to all the advices and stories of these founders. As a young founder myself, I was inspired and I even took notes of the advices Guy Raz gave.

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  • Ben McGrath
  • 2020-12-14

excellent as I expected 👏

Guy Raz is awesome as an interviewer, but also as a storyteller. The production quality in this book and his podcast is different from anything I've ever experienced and leaves me with a sense of satisfaction after sitting for an hour or so listening. The information is inspiring and goes in depth where it should. really really enjoyed this one! thanks Guy

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  • Johnny Golden
  • 2020-10-09

The Bible for Star-up founders

Been listening to how I built this podcast for years, this was a best of compilation but also much more. I would 100% recommend if you like the podcast you will love the book.

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  • MichiganStateJay
  • 2020-09-25

Great roll up of the podcast lessons

Really organized and sorted the key lessons from the podcast. Very helpful am entrepreneur in year 2 of my business

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  • Steph L
  • 2020-09-24

Great book for aspiring entrepreneurs

I loved every minute of this. I’ve heard some of these business’s stories before, but Guy Raz managed to uncover aspects that feel more real and put their founding into a much more relatable perspective. He seems to ask the right questions and really gain the trust of the founders he interviews. I’m left feeling like a really can start the business I want to start!

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  • Austin
  • 2020-09-20

Inspiring and thoughtful

Like his podcast by the same name, but condensed and more thematic. Guy pulls out lessons and themes he’s learned from the founders he’s interviewed and peppers in how one life journey as well. Certainly one of my favorite books I’ve listened to.

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  • Mattye LaSuer
  • 2021-01-16

GET THIS BOOK!

Guy Raz has given us a pure gem. The way he has collected stories, principles, and the steps of entrepreneurship and shared them with us is masterful. As a writer myself, I often can’t help but critique how things are written or how I might’ve put it differently. Instead, here, I found myself sitting back marveling at his perfect word choice. It’s the most exquisite blend of compassion and truth-telling, maybe ever, by an author. I’ll no doubt be listening again!

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  • Summer Higgins
  • 2021-01-14

Inspiring Listen for First Time Entrepreneur

I am so freakn stoked to have been sent this audiobook from a dear friend of mine that knew I was setting out on my entrepreneurial journey. With some daunting points ahead, hearing stories of others has really put things into perspective for me and given me added inspiration and trust in myself that I can find success as all of the individuals discussed throughout this audiobook have! As you have probably already guessed (given Guy Raz is the genius behind this creation) it is enjoyable to listen to as well as DENSELY PACKED with info. Like who the heck else other than Guy Raz can pack so much info into such an enjoyable AND digestible listen. Definitely make sure you are paying attention though, every minute contains info you will want to receive. :) Anyways, overall impressed and ngl, I still have a few hours left. If you are starting your entrepreneurial journey LISTEN TO THIS AUDIOBOOK!

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  • Amazon Customer
  • 2021-01-12

Slightly Repetitive

For avid listeners of the podcast, there are some repetitive insights. But overall, a great listen and well read by Guy.

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  • STEM Teacher
  • 2021-01-10

Must Read for Budding Entrepreneurs

The title of my review is so self-evident that, chances are, fifty other reviewers have used it or a very similar one. No other conclusion can be drawn after listening to it. And Guy Raz? The guy is a professional radio/podcast person so, yeah, he is more than capable. He is also passionate, humble and grateful. What’s not to like about this book? OK, maybe it is slightly niche-y, if that’s even a word. You probably ought to be interested in this type of story. But you will not be disappointed if you are.

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  • Yolanda
  • 2021-01-06

The possibilities!

I love this book because of the variety. There are a variety of business owners, strategies, types of businesses, etc. As a result, there are innovative and creative solution that fuel my own innovation. Even with all of the variety, the author pulls out sounds principle and approaches to guide the reader and creative problem solver. Love this! When I'm stuck, this is one of my go to's.