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Publisher's Summary

Based on the highly acclaimed NPR podcast How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture.  

Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).   

Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-listen for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

©2020 Guy Raz (P)2020 Audible, Inc.

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What listeners say about How I Built This

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Great boost to your inner self

Guy Raz is a great storyteller and listener. I follow his podcasts and enjoy his way of approaching challenges and overcoming obstacles. Highly recommend to anyone who is looking deep inside and seeking for a purpose in life by changing the world and helping others.

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Easy listen, good research and story

A lot of little tips that are great reminders about how to build a business. Share the difficult stories and you realize how tough it has been for some people. I found this book valuable in my entrepreneurial adventure.

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Inspiring and informative

I heard about this book through the podcast of the same name. I would reccommend this book to any inspiring entrepreneur. The examples of many problems encountered by well known successful large and small enterprises are laid out well organized chapters.

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Inspiring

I have followed the podcast of Guy Raz, "How I build this", for a couple of years now. I always loved the stories and the great vulnerability the founders show. I loved listening to all the advices and stories of these founders. As a young founder myself, I was inspired and I even took notes of the advices Guy Raz gave.

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Really Great Book and Structure

Kudos to Guy on this one. The structure is such that it's a thoroughly enjoyably listen without feeling overwhelmed by information or too lengthy a narrative. By breaking it down into shorter 20-25 minute chapters (each mostly focusing on a small handful of businesses) and pulling from that singular lessons is very digestible. Picked some great stories and definitely provided a greater context in the delivery of it all, which is why I give it straight 5's. There really is a lot to pull from this regardless of the level you're operating on.

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  • Johnny Golden
  • 2020-10-09

The Bible for Star-up founders

Been listening to how I built this podcast for years, this was a best of compilation but also much more. I would 100% recommend if you like the podcast you will love the book.

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  • MichiganStateJay
  • 2020-09-25

Great roll up of the podcast lessons

Really organized and sorted the key lessons from the podcast. Very helpful am entrepreneur in year 2 of my business

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  • Steph L
  • 2020-09-24

Great book for aspiring entrepreneurs

I loved every minute of this. I’ve heard some of these business’s stories before, but Guy Raz managed to uncover aspects that feel more real and put their founding into a much more relatable perspective. He seems to ask the right questions and really gain the trust of the founders he interviews. I’m left feeling like a really can start the business I want to start!

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  • Austin
  • 2020-09-20

Inspiring and thoughtful

Like his podcast by the same name, but condensed and more thematic. Guy pulls out lessons and themes he’s learned from the founders he’s interviewed and peppers in how one life journey as well. Certainly one of my favorite books I’ve listened to.

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  • Ruben
  • 2020-11-29

Loved it!

As everything coming from Gay, this was an outstanding piece! Thanks for this great work and looking forward on keeping my ears happy with your content ;-)

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  • Really, True and Sometimes Right
  • 2020-11-24

The many facets of starting and running a business

This moved to one of my all time favorite books! It had everything. I really enjoyed the background of companies that started with an idea and growing it.

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  • Shane Bolinger
  • 2020-11-18

Thank You

I loved the book and having Guy Raz narrate the journey made it that much better. Amazingly well written and very powerful stories, kept me entertained chapter after chapter.

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  • Sherri Leal
  • 2020-11-17

Amazing

I will read this over and over. Every business owner should read this book! Thank you!

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  • Eric Stites
  • 2020-11-14

Guy Rocks It!!!

I’ve been a big fan of Guy for years and How I Built This podcast. This book is awesome… More of the same stories, just going deeper. A great inspiration for any aspiring entrepreneurs on your holiday shopping list... as well as current entrepreneurs looking for a little boost after a tough year!

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  • Jason F.
  • 2020-11-02

If you’re in the throes of your own business journey,this is the book for you

First I love the podcast, and having Guy read the audiobook this was the greatest. Being in the middle of my own start up, it was a great listen to inspire me to keep going!