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Publisher's Summary

Marketing has changed forever - this is what comes next.

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand - and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

©2016 Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (P)2019 Gildan Media

What listeners say about Marketing 4.0

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  • Overall
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Amazing book.

This book is great. It goes to the point and adds examples without wasting time on pointless stories. A must marketing read.

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    5 out of 5 stars
  • mathew chandy
  • 2019-09-10

exceptional

the book is excellent. helped me understand all the things that we were not doing in marketing

2 people found this helpful

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  • Ayman Abouseif
  • 2021-05-03

No wow factor

I can’t say that I disagree with the principles discussed in this book but I can certainly say that I didn’t learn much either.

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  • Óscar Quiroz
  • 2020-11-09

Excelente, falta actualización

Me parece que es un libro que proporciona unas bases excelentes para el nuevo marketing digital, sin embargo creo que podría ser todavía mejor con datos más actualizados en una nueva versión!

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  • Anonymous User
  • 2019-11-03

Easy book with some good information.

it's a good book overall with general advice and information. A good read for starters in this area of marketing. Like any book, it will offer lessons for everyone to learn from.