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Predictable Revenue

Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com
Written by: Aaron Ross, Marylou Tyler
Narrated by: Mary Jane Wells
Length: 5 hrs and 7 mins
Categories: Business & Money, Sales
4.5 out of 5 stars (7 ratings)

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Publisher's Summary

Grow Revenyue by 300% Or More and Make it Predictable

Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth... with zero cold calls.

This is not another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention?

LEARN INSIDE

  • How an outbound sales process ("Cold Calling 2.0"), that without cold calls or a marketing budget, can generate a 9% response rate and millions of dollars from cold prospects.
  • The Seven Fatal Sales Mistakes CEOs and Sales VPs (even experienced ones) make time and time again.
  • How outbound sales and selling can be friendly, helpful and enjoyable.
  • How to develop self-managing sales teams, turning your employees into mini-CEOs.
  • And more...

©2011 Aaron Ross (P)2013 Aaron Ross

What members say

Average Customer Ratings

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    4 out of 5 stars
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    5 out of 5 stars

Good content, poor narration.

Content of the book is great, led me to also buy a physical copy. The narration wasn't a great fit and was quite dull.

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    3 out of 5 stars
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    2 out of 5 stars

Narration very poor

I returned the audio book and purchased the paper back book.
Some ideas that I am not sure works for smaller companies.

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    3 out of 5 stars
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  • Kenny
  • 2015-05-28

Some interesting ideas - one really annoying thing

Any additional comments?


First off. I hated how the author was referred to in the third person. Damn that was really annoying. I felt like i was being told a story from his secretary.

Other than that there were some interesting thoughts in here. I'm not sure how relevant they are now compared to when salesforce first started using them but we implemented some of them with modest success.

5 of 5 people found this review helpful

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    3 out of 5 stars
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  • Jess
  • Copenhagen S, Denmark
  • 2015-03-16

Writing a book in the third person is just dumb

Ideas in the book are great, but there is too much promotion of Salesforce. And the third person thing really should be illegal.

11 of 12 people found this review helpful

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    3 out of 5 stars
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  • Eric
  • 2015-02-25

Good book, but doesn't work well for audio

It references "online visuals" way too many times. Now I'll probably end up buying the hard copy. Some good ideas.

5 of 5 people found this review helpful

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  • Maximus
  • 2014-02-22

Absolutely terrible narration. Not recommended.

What disappointed you about Predictable Revenue?

Mary Jane Wells did an absolutely terrible job of narrating this book.

What could Aaron Ross and Marylou Tyler have done to make this a more enjoyable book for you?

Different narrator. Mary Jane Wells did this book an extreme injustice. I have listened to tons of audiobooks and this is by far the worst one. It's a shame too because the book came highly recommended by a few people.

Who would you have cast as narrator instead of Mary Jane Wells?

Someone who narrates with emphasis in proper areas and on proper sentences. Mary Jane Wells read the book with the most bland, boring tone I've heard. It sounds as though she was reading the book for the first time because she had no confidence or familiarity in the material. She made it extremely difficult to focus and listen for more than a few minutes at a time.

Any additional comments?

I recommend reading the book instead of listening to the audio given the terrible narration.

22 of 28 people found this review helpful

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  • Kanan Langin-Hooper
  • Omaha, NE, USA
  • 2015-08-28

Great intro to SalesForce.com

Very focused on Sales Force. Could be viewed as a 4 hour ad for their service. Nonetheless, it has some great process and organizational ideas.

2 of 2 people found this review helpful

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  • Epolin
  • 2019-05-06

This book changed the way we did sales.

If you have a startup or an ongoing business, this book will make you change how you do sales and will definitely double or triple your sales.

1 of 1 people found this review helpful

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  • Daniel Lumpkin
  • COSTA MESA, CA
  • 2019-01-21

Helpful and informative

This book has been helpful and informative on being able to apply the principals and lessons in this book to help create a better sales force. I would highly recommend.

1 of 1 people found this review helpful

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  • Sharon McCauley
  • Pelsor, AR
  • 2017-10-17

lots of great info

while there was a lot of great info, I feel like I need the hard copy now, witch in the grand scheme of things makes for a great book but not necessarily a great audiobook

1 of 1 people found this review helpful

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  • Joseph P Ruggles
  • Alpharetta, GA United States
  • 2019-06-11

Save your time and money

Save your time and money. A better name for this book would be listen to a demo on how to use Salesforce.com... painful

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  • Roger
  • 2019-05-28

A MUST READ for anyone in SAAS

This was an absolutely game-changing book, and a staple for anyone involved is software sales.