Listen free for 30 days
-
Prescription for Advertising Volume One
- Narrated by: Dick Estell
- Length: 1 hr and 18 mins
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wish list failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
Prescription for Advertising Volume One
Narrated by:
Dick Estell
Buy Now for $9.20
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.
Publisher's Summary
Chapters include:
- Introduction
- 1. Seeing the Whole Elephant
- 2. Getting to Where You Want to Go
- 3. Creativity - the Power to Break Through
- 4. Setting an Advertising Budget
- 5. The In-House or Out-House Dilemma
- 6. Finding a Good Advertising Agency
- 7. Setting the Ground Rules
- 8. How to Pay Your Advertising Agency
- 9. Keeping Your Agency on the Right Track
- 10. How to Work with Your Account Executive
Prescription for Advertising is created specifically for the business owner or manager who needs to advertise but really doesn't know how to make it happen. It's a comprehensive guide to the complete world of advertising.
©1986 Edmond A. Bruneau (P)2012 Edmond A. Bruneau
What the critics say
"Your first company is getting underway and you've decided to advertise your product. But you don't have an agency and wouldn't know what to say to one if you did. Recommendation: read Rx for Advertising, by Edmond A. Bruneau." (Boston Books).
"Unlike most advertising books on the market today, Prescription for Advertising is not written for the advertising professional, and it's not exactly a do-it-yourself book. Prescription for Advertising is a reference guide to help the business person decide what type of advertising to choose, where to go, and how to interact with professional advertising agencies." ( Christian Science Monitor)
"It's an insider's introduction to murky but important matters such as how to pay an agency, what to expect (and demand) from your account executive, and how to evaluate the agency's recommendations about media buys. Reading it won't make you an expert on advertising, but you'll know what questions to ask those who claim expert status. You'll even be able to talk knowingly about reach, frequency, synergistic advertising, and gross rating points." ( Inc. Magazine)