Psychology of Human Behavior

Eating is an indispensable human activity. As a result, whether we realize it or not, the drive to obtain food has been a major catalyst across all of history, from prehistoric times to the present. Epicure Jean-Anthelme Brillat-Savarin said it best: "Gastronomy governs the whole life of man."

In this delightful, acclaimed bestseller, one of the world’s leading cognitive scientists tackles the workings of the human mind. What makes us rational—and why are we so often irrational? How do we see in three dimensions? What makes us happy, afraid, angry, disgusted, or sexually aroused? Why do we fall in love? And how do we grapple with the imponderables of morality, religion, and consciousness?

Every day of your life is spent surrounded by mysteries that involve what appear to be rather ordinary human behaviors. What makes you happy? Where did your personality come from? Why do you have trouble controlling certain behaviors? Why do you behave differently as an adult than you did as an adolescent?Since the start of recorded history, and probably even before, people have been interested in answering questions about why we behave the way we do.

One of the most complicated and advanced computers on Earth can't be purchased in any store. This astonishing device, responsible for storing and retrieving vast quantities of information that can be accessed at a moment's notice, is the human brain. How does such a dynamic and powerful machine make memories, learn a language, and remember how to drive a car? What habits can we adopt in order to learn more effectively throughout our lives? The answers to these questions are merely the tip of the iceberg in The Learning Brain.

Whether you want to write your own scripts or simply gain a deeper appreciation for the great stories you see unfold on the screen, Professor Angus Fletcher is here to show you the way in Screenwriting 101: Mastering the Art of Story. Professor Fletcher, Professor of English and Film at The Ohio State University, brings both a personal and scholarly perspective to this craft. As a screenwriter himself, he has experienced the ins and outs of the process first-hand.

It is dedicated to the Spiritual Development of mankind. The premise of this book is that there are clearly definable, perceivable and achievable qualities or "levels" of energy and that each level corresponds with specific physical, mental and emotional realities

From his perspective in Renaissance Italy, Machiavelli's aim in this classic work was to resolve conflict with the ruling prince, Lorenzo de Medici. Machiavelli based his insights on the way people really are rather than an ideal of how they should be. This is the world's most famous master plan for seizing and holding power. Astonishing in its candor The Prince even today remains a disturbingly realistic and prophetic work on what it takes to be a prince, a king, or a president.

Whether you're a seasoned investor or buying your first property, this is the one book you can and will listen to it over and over. Robert Kiyosaki's team of real experts shows you how to: value a property, lease a property and keep it leased, get financing, title and protect entities, find hidden investment opportunities, minimize taxes, and establish your own team of advisors.

NLP (neuro-linguistic programming) has helped millions to overcome their fears, increase their confidence, and achieve greater success in their personal and professional lives and relationships. Now, from the company that created NLP: The New Technology of Achievement - one of the best-selling NLP books of all time - comes NLP: The Essential Guide to Neuro-Linguistic Programming.

Welcome on a behind-the-scenes tour of creation, an experience that will change forever the way you understand reality.

No skill is more important in today's world than being able to think about, understand, and act on information in an effective and responsible way. What's more, at no point in human history have we had access to so much information, with such relative ease, as we do in the 21st century. But because misinformation out there has increased as well, critical thinking is more important than ever. These 24 rewarding lectures equip you with the knowledge and techniques you need to become a savvier, sharper critical thinker in your professional and personal life.

Andrew Aziz describes technology, strategy, and psychology as the three essential pillars of successful trading, and he knows that the psychological aspects of trading are the most likely to be underestimated or even ignored. He wrote Mastering Trading Psychology to help traders enhance their understanding of this crucial pillar of trading and to strengthen their "mental skills" in order to maximize their performance.

Richard Dawkins' brilliant reformulation of the theory of natural selection has the rare distinction of having provoked as much excitement and interest outside the scientific community as within it. His theories have helped change the whole nature of the study of social biology, and have forced thousands to rethink their beliefs about life.

Should we stop caring about fading regional powers like China, Russia, Germany, and Iran? Will the collapse of international cooperation push France, Turkey, Japan, and Saudi Arabia to the top of international concerns? Most countries and companies are not prepared for the world Peter Zeihan...

What happens when a young Wall Street investment banker spends a small fortune to have lunch with Warren Buffett? He becomes a real value investor. In this fascinating inside story, Guy Spier details his career from Harvard MBA to hedge fund manager. But the path was not so straightforward. Spier reveals his transformation from a Gordon Gekko wannabe, driven by greed, to a sophisticated investor who enjoys success without selling his soul to the highest bidder.