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Selling the Invisible

A Field Guide to Modern Marketing

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Selling the Invisible

Auteur(s): Harry Beckwith
Narrateur(s): Jeffrey Jones
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À propos de cet audio

 A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention; and much more.©2008 Harry Beckwith (P)2008 Hachette Audio Marketing Marketing et ventes Réussite personnelle Entreprise Carrière Modern Marketing

Ce que les critiques en disent

"Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look." (Amazon.com)
"Actor Jeffrey Jones's narration professionally conveys these excellent ideas." ( Library Journal)
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l read a line from a summary and it spoke to my business struggles so much that l had to get the whole book, and l was not disappointed, l am going over it again.

A game changer for me.

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Lots of good little nuggets and reminders. I listened to it twice the same day and will so again. A good "reset" listen.

Short, Sweet and to the point!

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