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Shoe Dog
- A Memoir by the Creator of Nike
- Narrated by: Norbert Leo Butz, Phil Knight - introduction
- Length: 13 hrs and 21 mins
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Shoe Dog
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Publisher's Summary
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed fifty dollars from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime-green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path to start his own business - a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they built a brand that changed everything.
What the critics say
"Narrator Norbert Leo Butz...infuses his delivery with drama and suspense, keeping the listener engaged with each chapter. Knight claims to be a shy introvert, but Butz isn't fooled, portraying the chairman as a straight-shooting, no-nonsense leader who keeps winning because he's relentless in his pursuit of success...." (AudioFile)
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What listeners love about Shoe Dog
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- PDubya
- 2021-02-18
Better Than Expected
I purchased this book mostly because I have heard all the Phil Knight stories in the media and decided what’s “his” story. I am pleased to say this book was not only entertaining and informative, it was insightful. It really is an amazing tale. Now...if only there was the sequel from 1980 to now!
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jessica Sabet
- 2019-11-06
Amazing Book!
Amazing book! Very inspiring and easy to follow.
It really dives into the struggles of enterprenerialship and the never give up attitude.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Brian H
- 2019-08-26
such a great story, I had no idea!!
so much I learned about the beginnings of Nike! loved listening and would highly recommend!
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Alex
- 2017-12-02
Exceptional!
What an incredible journey into the founding of Nike...the ups and downs...the risks he and his colleagues took. Inspiring. Motivating. Thank you Phil Knight.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- KEWEI XIAO
- 2023-09-21
Great book
I really enjoyed listening to this book, my 12 years old son also enjoyed it with me as well. It was really interesting getting to know the history of Nike, the ups and downs of the business, the obstacles it’s been through to become today’s great company…I love the brand even more! The Narrator did a great job as well! Highly recommended!!!!
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Amazon Customer
- 2023-08-30
A trip down memory lane on 1970s America Business
A well told look into the history that made Nike what it is. Proving it is with great determination, great people, and a great love for the game that can make it all work.
Make work play and play work. Find your next big thing and enjoy the little moments in between.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Karl Roussel
- 2023-07-27
excellent livre que tous les entrepreneurs
un véritable bijoux d'inspiration
quand on pense abandonner Jut Do It
merci pour ce partage a coeur ouvert et puissant
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Carl S.
- 2023-07-17
Fascinating and eloquently written
Highly recommend this book. The writing is surprisingly eloquent and details the early days of Nike.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- C Haney
- 2023-07-14
Love this book!
What a fascinating life and book. Excellent performance, well written, so interesting. I've already recommended this book to others.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- JULIANNA
- 2023-07-06
Inspiring
I felt this story from the first word to the end. Liked the book so much that I’m getting new Nikes tomorrow
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dan D
- 2016-07-07
Just read it. (or listen, whatever)
I don't typically review books that I've read or listened to. Even the ones I love. But this one is different. I couldn't be more grateful for having come across this story. One of those perfect books at the perfect time. As I listened to the last hour I had to pull my car over and just absorb it all. And I had tears rolling down my cheek. I hate being a softy but this story hit me at a time when I needed to hear it. All entrepreneurs should take this one in. This is the inspiration I needed to keep the grit alive. Thank you Mr Knight!
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60 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Brock
- 2016-06-02
A must listen to book- It's the perfect biz memoir
This book was full of everything I ever hope for in a book. It was super interesting, and hard to put down. Iit was funny, and I found Knight to be a person I was cheering for throughout the book as he faced one trial after another. It was a truly inspirational story. I wish everyone I know could read this book
It was also an awesome business book. It discussed significant business challenges Nike faced throughout its journey to becoming the world leader it is today. As a business owner I was very interested to read about the number of times it seemed as though Nike may need to close down due to challenges it faced, yet each time they found a way to overcome the problem. It is an amazing story of Knights resolve to never give up. I also loved hearing about Knight's leadership style of allowing the voices of his employees to be heard, even when they ran counter to his ideas. I think this is a must read for business owners, but everyone who's heard of Nike will enjoy it too.
The only negative about this book is that it's not nearly long enough. I would love to hear there will be a sequel to this book. There are so many aspects that could be delved into more deeply, and with the way Knight wrote this book I know they would be just as riveting as everything in this book.
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47 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mark
- 2016-07-17
Just do it
This book is the story of the man who built the Nike shoe Empire. It had never occurred to me that I was a Nike customer, but during the course of the listen I realised that I own 3 pairs of Nikes (a pair of golf shoes and 2 pairs of ‘trainers’), so they’re obviously sufficiently globally ubiquitous to have had an impact on my life. When I started at University, in 1980, I remember my new friend Jez Brown showing me his pair of Nikes as if they were something special. At the time they seemed a bit odd and I wasn’t sure if they would catch on or just be a flash-in-the-pan. That was my first exposure to the brand.
The story of Nike starts in 1962, the year I was born, when an ambitious young man, passionate about running, has the wild idea of going to Japan to import running shoes, pretending that he already owns an established shoe business in the US. He throws his heart and soul into building this business, recruiting a posse of similarly devoted eccentric characters along the way. He’s always up against adversity, always on the brink of bankruptcy – but somehow he survives and scrapes through to the next phase, even though selling the shoes is never a problem. The problems are always supply and cash flow.
The book ends in 1980, when Phil and his band of odd-bods finally yield to the pressure to allow Nike to go public. This is something they had resisted because they liked the home-spun ethos of the company. Once the company went public it signalled an end to the author’s financial worries (he instantly became a very rich man), an end to the company’s constant battles against adversity, and an end to the story (apart from an epilogue).
This is a great listen. Completely compelling and entertaining from the first to the last word. Recommended.
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33 people found this helpful
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Overall5 out of 5 stars
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- Andy
- 2016-05-30
great story about building a business
This was a super close up view of how Phil Knight and his gang built Nike. What I found most interesting was Knight's play-by-play on some of the key moments...what he was thinking and why he chose the path he took.
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18 people found this helpful
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Overall5 out of 5 stars
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- Chris
- 2016-07-09
Breathtaking
The best book I have ever read. Thank you Phil Knight for taking the time to inspire, comfort, or warn us all out here. Thank you.
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17 people found this helpful
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Overall5 out of 5 stars
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- Amin
- 2016-05-29
Epic book - absolutely loved it!!
As an entrepreneur, I identified with this book like no other that I've read - the well written narrative makes reading this book like living the experience moment to moment - wow.
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16 people found this helpful
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- Ignacio J Fanlo
- 2016-07-06
Fantastic listen
Couldn't wait to hear the next chapter. Engrossing and inspiring. I recommend everyone that likes audio books and Entrepreneurship list be to it.
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14 people found this helpful
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Overall4 out of 5 stars
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- Daryl
- 2017-03-19
Highly readable autobiography
I don't know much about Nike - aside from the fact that I owned a pair of Nike street shoes that lasted me longer than any pair of shoes I ever owned.
This book is a terrific look at the origins of Nike - the bluster, the bravado, the fear, the mistakes, everything that went in to the birth of a billion-dollar company.
Phil Knight is not always likable, but he has a way of introspection that is both charming and accessible. He acknowledges his mistakes - even big ones - with a combination of humour and regret. Sometimes the only way to proceed is forward, and that's what he's done. It's amazing that a billion-dollar brand came out of - in its beginning - the trunk of a car supplying someone else's shoes.
I also found that Phil Knight described the world events surrounding him and his little company in the early days. It provides more than a glimpse of Blue Ribbon (which became Nike), but how it had to adapt to the changing world around it.
I understand why all of the origins of the company were detailed - leaving something out wouldn't have worked - but I would have preferred more than an epilogue detailing the last 25 years of Nike. Even adding another 1-2 hours to this accessible, compulsively readable book would have been less jarring than having it jump forward from 1980 or so to 2007.
But this is a minor quibble with a riveting book with a terrific narrator.
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13 people found this helpful
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Overall4 out of 5 stars
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- Joshua M Feldman
- 2016-04-28
Great story on history of Nike; missing Jordan
Any additional comments?
A great business story but a few things are missing very little mention of the Air Jordan and how it changed the game for Nike. Also the story ends in 2006, lacking any information from the last 10 years.
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13 people found this helpful
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- Davine
- 2016-07-09
A Must Read For All Entrepreneurs!
Shoe Dog is highly transformational and inspiring. It will move you and keep you engaged the whole time. Usually I'd pace a book throughout a week or so, however I couldn't resist the urge to binge chapter to chapter. I can truly say this book has changed my life for he better!
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- valerie
- 2020-03-12
Excellent
I thoroughly enjoyed this book. From beginning to end. Very honest, inspiring, funny, sad. It reads like a novel. Suspens. Action. Ideas. A great read. Completely new to Nike (as in new to its story and history) but seriously inspiring thing!
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- kroneldo28
- 2019-10-24
Excellent
I really loved the total honesty and transparency M. Knight put into this book. And the job of the narrator was tremendous. He raised the book to another level.
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- the-exchanger
- 2019-09-13
Genial ! De principio a fin !
Muy fácil de escuchar , super bien redactado . Gran historia que el mundo no conoce.
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- Maurice Tawil
- 2019-01-30
A must read!
interesting ,very well written , inspiring , excellent read . Timeless piece For all ages
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- Olivier
- 2018-09-16
Very interesting and unexpected story
I hesitated before to take this book but I shouldn’t have. The story of Nike is very different than what I thought and the life of Phil Knight is really interesting. There is a real passion behind this brand and the company could have collapsed several times before to be the giant it’s today. Very good book!
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- Ronan BERNARD
- 2018-05-07
Amazing journey
The details and the honesty in this book made me feel like I was living the journey of Phil Knight.
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- SL
- 2022-08-09
Nice bio, a bit too long
Always fascinating to learn of the humble beginnings of a giant. Story nicely narrated, but it’s a bit long, it lacks rythm.
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Overall2 out of 5 stars
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- Client d'Amazon
- 2022-04-23
How to kill a story with a sloppy audio performance
The reading is so slow and low energy that it’s really hard not to fall asleep really quickly. The performance is story-suicide. I have the book and wanted to get the audio version midway to continue the « reading » while passing airport checks. All this being said I really don’t see the point of the audio vs the hard copy but to kill the pleasure. Very disappointing. I do not recommend this audio book.
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Overall5 out of 5 stars
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- Client d'Amazon
- 2021-07-31
Inspirant !
Je pense que je relirai ce livre des dizaines de fois, son histoire est incroyable !!
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Overall5 out of 5 stars
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- Client d'Amazon
- 2021-07-30
amazing
I am impressed by the quality of the book and the reader ! wonderful "reading" experience!
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