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Publisher's Summary

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed fifty dollars from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime-green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path to start his own business - a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they built a brand that changed everything.

©2016 Phil Knight (P)2016 Simon & Schuster

What the critics say

"Narrator Norbert Leo Butz...infuses his delivery with drama and suspense, keeping the listener engaged with each chapter. Knight claims to be a shy introvert, but Butz isn't fooled, portraying the chairman as a straight-shooting, no-nonsense leader who keeps winning because he's relentless in his pursuit of success...." (AudioFile)

What listeners say about Shoe Dog

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Better Than Expected

I purchased this book mostly because I have heard all the Phil Knight stories in the media and decided what’s “his” story. I am pleased to say this book was not only entertaining and informative, it was insightful. It really is an amazing tale. Now...if only there was the sequel from 1980 to now!

2 people found this helpful

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Amazing Book!

Amazing book! Very inspiring and easy to follow.
It really dives into the struggles of enterprenerialship and the never give up attitude.

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such a great story, I had no idea!!

so much I learned about the beginnings of Nike! loved listening and would highly recommend!

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Exceptional!

What an incredible journey into the founding of Nike...the ups and downs...the risks he and his colleagues took. Inspiring. Motivating. Thank you Phil Knight.

1 person found this helpful

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  • JV
  • 2022-05-22

Just Read It

This is a spectacular audio book, easily top 3 out of the nearly 100 I've listened to since joining audible.

The last chapter in particular is truly phenomenal!

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One of the best told stories I've listened to.

Inspirational. A story well told about overcoming life's hurdles to continue the pursuit of fulfilling a mission.

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excellent

inspirational for anyone who seeks the entrepreneurial dream. The terrific narration just adds to an already fascinating story.

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fantastic story teller

phil is a fantastic storyteller. i loved every bit of this book! learned a lot about the evolution of the brand. highly recommended.

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Slow start, excellent story, amazing narration!

The story has a bit of a slow start to paint an interesting picture, but quickly makes up for that given a little time. The narration is a 12/10 , with the narrator offering the right emotion and sarcasm at the right time. The best way to describe it is to suggest that by the end of the book you will develop a friendship with Phil Knight (and the narrator) without having ever met them. I didn't want to get out of the seat when the ride was over , very well done !

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Great book!

Great book! The reader did such a good job at conveying the message and emotions. Also, it’s inspiring how Nike came to be what it is because of someone who had a dream and wouldn’t give up.

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  • Brock
  • 2016-06-02

A must listen to book- It's the perfect biz memoir

This book was full of everything I ever hope for in a book. It was super interesting, and hard to put down. Iit was funny, and I found Knight to be a person I was cheering for throughout the book as he faced one trial after another. It was a truly inspirational story. I wish everyone I know could read this book

It was also an awesome business book. It discussed significant business challenges Nike faced throughout its journey to becoming the world leader it is today. As a business owner I was very interested to read about the number of times it seemed as though Nike may need to close down due to challenges it faced, yet each time they found a way to overcome the problem. It is an amazing story of Knights resolve to never give up. I also loved hearing about Knight's leadership style of allowing the voices of his employees to be heard, even when they ran counter to his ideas. I think this is a must read for business owners, but everyone who's heard of Nike will enjoy it too.

The only negative about this book is that it's not nearly long enough. I would love to hear there will be a sequel to this book. There are so many aspects that could be delved into more deeply, and with the way Knight wrote this book I know they would be just as riveting as everything in this book.

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  • Dan D
  • 2016-07-07

Just read it. (or listen, whatever)

I don't typically review books that I've read or listened to. Even the ones I love. But this one is different. I couldn't be more grateful for having come across this story. One of those perfect books at the perfect time. As I listened to the last hour I had to pull my car over and just absorb it all. And I had tears rolling down my cheek. I hate being a softy but this story hit me at a time when I needed to hear it. All entrepreneurs should take this one in. This is the inspiration I needed to keep the grit alive. Thank you Mr Knight!

55 people found this helpful

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  • Daryl
  • 2017-03-19

Highly readable autobiography

I don't know much about Nike - aside from the fact that I owned a pair of Nike street shoes that lasted me longer than any pair of shoes I ever owned.
This book is a terrific look at the origins of Nike - the bluster, the bravado, the fear, the mistakes, everything that went in to the birth of a billion-dollar company.
Phil Knight is not always likable, but he has a way of introspection that is both charming and accessible. He acknowledges his mistakes - even big ones - with a combination of humour and regret. Sometimes the only way to proceed is forward, and that's what he's done. It's amazing that a billion-dollar brand came out of - in its beginning - the trunk of a car supplying someone else's shoes.
I also found that Phil Knight described the world events surrounding him and his little company in the early days. It provides more than a glimpse of Blue Ribbon (which became Nike), but how it had to adapt to the changing world around it.
I understand why all of the origins of the company were detailed - leaving something out wouldn't have worked - but I would have preferred more than an epilogue detailing the last 25 years of Nike. Even adding another 1-2 hours to this accessible, compulsively readable book would have been less jarring than having it jump forward from 1980 or so to 2007.
But this is a minor quibble with a riveting book with a terrific narrator.

13 people found this helpful

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  • Davine
  • 2016-07-09

A Must Read For All Entrepreneurs!

Shoe Dog is highly transformational and inspiring. It will move you and keep you engaged the whole time. Usually I'd pace a book throughout a week or so, however I couldn't resist the urge to binge chapter to chapter. I can truly say this book has changed my life for he better!

9 people found this helpful

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  • Chris
  • 2016-07-09

Breathtaking

The best book I have ever read. Thank you Phil Knight for taking the time to inspire, comfort, or warn us all out here. Thank you.

17 people found this helpful

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  • Ignacio J Fanlo
  • 2016-07-06

Fantastic listen

Couldn't wait to hear the next chapter. Engrossing and inspiring. I recommend everyone that likes audio books and Entrepreneurship list be to it.

14 people found this helpful

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  • Mark
  • 2016-07-17

Just do it

This book is the story of the man who built the Nike shoe Empire. It had never occurred to me that I was a Nike customer, but during the course of the listen I realised that I own 3 pairs of Nikes (a pair of golf shoes and 2 pairs of ‘trainers’), so they’re obviously sufficiently globally ubiquitous to have had an impact on my life. When I started at University, in 1980, I remember my new friend Jez Brown showing me his pair of Nikes as if they were something special. At the time they seemed a bit odd and I wasn’t sure if they would catch on or just be a flash-in-the-pan. That was my first exposure to the brand.

The story of Nike starts in 1962, the year I was born, when an ambitious young man, passionate about running, has the wild idea of going to Japan to import running shoes, pretending that he already owns an established shoe business in the US. He throws his heart and soul into building this business, recruiting a posse of similarly devoted eccentric characters along the way. He’s always up against adversity, always on the brink of bankruptcy – but somehow he survives and scrapes through to the next phase, even though selling the shoes is never a problem. The problems are always supply and cash flow.

The book ends in 1980, when Phil and his band of odd-bods finally yield to the pressure to allow Nike to go public. This is something they had resisted because they liked the home-spun ethos of the company. Once the company went public it signalled an end to the author’s financial worries (he instantly became a very rich man), an end to the company’s constant battles against adversity, and an end to the story (apart from an epilogue).

This is a great listen. Completely compelling and entertaining from the first to the last word. Recommended.

33 people found this helpful

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  • Vonarmen
  • 2016-07-03

Great writing

Well written and highly engaging. A modern classic business adventure - with heart. Nike's rise from class project to IPO.

5 people found this helpful

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  • Amin
  • 2016-05-29

Epic book - absolutely loved it!!

As an entrepreneur, I identified with this book like no other that I've read - the well written narrative makes reading this book like living the experience moment to moment - wow.

16 people found this helpful

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  • Andy
  • 2016-05-30

great story about building a business

This was a super close up view of how Phil Knight and his gang built Nike. What I found most interesting was Knight's play-by-play on some of the key moments...what he was thinking and why he chose the path he took.

18 people found this helpful

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  • valerie
  • 2020-03-12

Excellent

I thoroughly enjoyed this book. From beginning to end. Very honest, inspiring, funny, sad. It reads like a novel. Suspens. Action. Ideas. A great read. Completely new to Nike (as in new to its story and history) but seriously inspiring thing!

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  • kroneldo28
  • 2019-10-24

Excellent

I really loved the total honesty and transparency M. Knight put into this book. And the job of the narrator was tremendous. He raised the book to another level.

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  • the-exchanger
  • 2019-09-13

Genial ! De principio a fin !

Muy fácil de escuchar , super bien redactado . Gran historia que el mundo no conoce.

1 person found this helpful

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  • Maurice Tawil
  • 2019-01-30

A must read!

interesting ,very well written , inspiring , excellent read . Timeless piece For all ages

1 person found this helpful

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  • Olivier
  • 2018-09-16

Very interesting and unexpected story

I hesitated before to take this book but I shouldn’t have. The story of Nike is very different than what I thought and the life of Phil Knight is really interesting. There is a real passion behind this brand and the company could have collapsed several times before to be the giant it’s today. Very good book!

1 person found this helpful

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  • Ronan BERNARD
  • 2018-05-07

Amazing journey

The details and the honesty in this book made me feel like I was living the journey of Phil Knight.

1 person found this helpful

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  • Client d'Amazon
  • 2022-04-23

How to kill a story with a sloppy audio performance

The reading is so slow and low energy that it’s really hard not to fall asleep really quickly. The performance is story-suicide. I have the book and wanted to get the audio version midway to continue the « reading » while passing airport checks. All this being said I really don’t see the point of the audio vs the hard copy but to kill the pleasure. Very disappointing. I do not recommend this audio book.

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  • 2021-07-31

Inspirant !

Je pense que je relirai ce livre des dizaines de fois, son histoire est incroyable !!

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  • Client d'Amazon
  • 2021-07-30

amazing

I am impressed by the quality of the book and the reader ! wonderful "reading" experience!

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  • Massimiliano Neri
  • 2020-12-27

the best book ever about entrepreneurship

the founder of Nike tells him personal story, a vivid example of a success driven by a passion