This is a Summary of W. Chan Kim & Renée A. Mauborgne's Blue Ocean: How to Create Uncontested Market Space and Make the Competition Irrelevant. This global best-seller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, the book argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth. The book presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this best-selling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space - and making the competition irrelevant. This summary is intended to be used with reference to the original book.