Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.

Hello World takes us on a tour through the good, the bad, and the downright ugly of the algorithms that surround us on a daily basis. Mathematician Hannah Fry reveals their inner workings, showing us how algorithms are written and implemented, and demonstrates the ways in which human bias can literally be written into the code. By weaving in relatable, real world stories with accessible explanations of the underlying mathematics that power algorithms, Hello World helps us to determine their power, expose their limitations, and examine whether they really are improvements.

Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now - in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?

Your mission: To design an intuitive UI for your next project. Your problem: You’re not sure what “intuitive UI” really means. Worst problem: Your team isn’t sure either, so your discussions about intuitive design are unproductive and opinion-driven. If this sounds familiar, Intuitive Design: Eight Steps to an Intuitive UI will give you the insight, principles, and guidelines you need to get the job done. You’ll learn the objective and actionable steps for designing intuitive UIs - for mobile, web, and desktop apps. Mission accomplished!

Have you ever wondered why you have a brain? Let renowned neuroscientist Lisa Feldman Barrett demystify that big gray blob between your ears. In seven short essays (plus a bite-sized story about how brains evolved), this slim, entertaining, and accessible collection reveals mind-expanding lessons from the front lines of neuroscience research. You'll learn where brains came from, how they're structured (and why it matters), and how yours works in tandem with other brains to create everything you experience.

From the hero whistleblower of the infamous Theranos scam, Thicker than Water is a look at never-before-revealed details behind closed doors at the company, revealing a cautionary tale of corporate bullying, gaslighting, ego, and wealth running amok in Silicon Valley. Tyler Shultz had been in the workforce for less than a year when he emailed Elizabeth Holmes, his employer and the CEO and founder of Theranos, with concerns that the company’s lab practices were faulty, ignored quality control, and were potentially dangerous to patients.

In this audio investigation - unavailable in book form - Lewis narrates his 2018 report from Washington originally published in Bloomberg View. From inside the White House press room - which Lewis describes as having "the cramped, uncared-for feel of a public toilet" - to a balcony overlooking "a sea of white people" in the Trump International Hotel, to Steve Bannon's Capitol Hill townhouse, where he joins the former campaign CEO to watch the State of the Union address, Lewis takes listeners on an unforgettable behind-the-scenes tour.   

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.

Animal Farm is an allegorical novella by George Orwell, first published in the UK in 1945. It is the tale of farm animals that rebel against the farmer, intending to establish a society where the animals can be equal, free, and happy. With stirring slogans, they set out to create utopia. However, the rebellion is betrayed and the farm ends up in a state worse than it was before, under the dictatorship of a pig named Napoleon. This is the setting for one of the most revealing satiric fables of all time.

Science fiction allows us to go places we can only dream of seeing - other worlds, distant stars, entirely different galaxies. While not every story is concerned with the hard science behind space travel and other futuristic ventures, fiction can give us amazing insight into what we could be capable of and what we dream of doing. In these 10 lectures, Professor Erin Macdonald interweaves real science and the achievements of the imagination to reveal the truth that underlies our favorite stories and sheds light on what the future may hold.

Astrophysicist Neil deGrasse Tyson has attracted one of the world’s largest online followings with his fascinating, widely accessible insights into science and our universe. Now, Tyson invites us to go behind the scenes of his public fame by unveiling his candid correspondence with people across the globe who have sought him out in search of answers. In this hand-picked collection of 100 letters, Tyson draws upon cosmic perspectives to address a vast array of questions about science, faith, philosophy, life, and of course, Pluto.

The Addictive Brain is a fair and balanced investigation of addiction, backed by hard science and behavioral science. Most of us have probably seen the old antidrug commercial in which an actor compares your brain on drugs to an egg sizzling in a hot frying pan. That's a powerful image, but it doesn't tell us what actually happens when drugs enter your body and interact with neurochemical processes.

An extraordinary memoir about finding wonder in everyday life, from magician Nate Staniforth. Nate Staniforth has spent most of his life and all of his professional career trying to understand wonder - what it is, where to find it and how to share it with others. He became a magician because he learned at a young age that magic tricks don't have to be frivolous. Magic doesn't have to be about sequins and smoke machines - rather, it can create a moment of genuine astonishment.

Audible Originals takes to the high seas to bring to life this timeless tale of pirates, lost treasure maps and mutiny. When weathered old sailor Billy Bones arrives at the inn of young Jim Hawkins' parents, it is the start of an adventure beyond anything he could have imagined. When Bones dies mysteriously, Jim stumbles across a map of a mysterious island in his sea chest, where X marks the spot of a stash of buried pirate gold.

In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.