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The Entrepreneur's Toolkit

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The Entrepreneur's Toolkit

Auteur(s): Michael Goldsby, The Great Courses
Narrateur(s): Michael Goldsby
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À propos de cet audio

This course teaches you how to be an entrepreneur and how to think like one - skills that are essential whether you are starting a business, expanding an existing business, boosting your career as an employee, pursuing a social cause, or seeking to increase your impact as a teacher, coach, minister, or other professional. Packed with fascinating lessons from legendary entrepreneurs such as Bill Gates, Steve Jobs, Walt Disney, and Henry Ford, these 24 lectures are entertaining as well as practical.

You begin by investigating what makes a good business idea. Then you learn how to turn that idea into a successful enterprise by defining the market and the customers you will serve, attracting backers, building your brand, and growing your venture to the point where you can sell it, if you want, for an impressive profit.

Topics covered include market research, choosing a business structure, the all-important business plan, financial statements, running a home office, family businesses, franchises, intellectual property, employee and customer relations, and entrepreneurial exhaustion. Professor Goldsby also discusses different entrepreneurial styles, and he looks ahead to your career options after you succeed and are ready to try another challenge. He notes that entrepreneurs play an indispensible role in society: they are the ones who find problems, recognize the opportunities in those problems, then fix them and make the world a better place.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2014 The Teaching Company, LLC (P)2014 The Great Courses
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Such a valuable ,great and insightful course. you will learn so so much from this.

Perfect course

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The most helpful part of the lectures is the step-by-step building a business plan part

Building business plan

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Basic level entrepreneur 101. Lessons were good enough, had some good points to remember and consider.
BAD: Narration/story telling was pretty bad- he mispronounces a couple words like "industry", and seems really inexperienced, stumbling in his words all the time, with strange pauses in the wrong parts of the sentences that are confusing and distracting.
Overall still worth it though.

Good lesson, narration pretty bad. Still worth it.

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Easy to follow and rich in ideas and concepts.
The ideas and concepts seems obvious, but they have to be put into practice to understand the real meaning of having the entrepreneurial mindset.

Love it!

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A solid introduction to business in an accessible format, as a cofounder of a new business I found it be very helpful in penetrating the numbers side of things.

An excellent introduction

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Got the essence out many essential building blocks towards entrepreneurship. Gives much foresight as a career from a more educational context.

Wonderful course

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