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The Formula

How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest Growing Sport

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The Formula

Auteur(s): Joshua Robinson, Jonathan Clegg
Narrateur(s): Qarie Marshall
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NEW YORK TIMES BESTSELLER | A Sports Illustrated Best Book of the Year | An NPR Best Book UPDATED EDITION INCLUDES THE STUNNING RISE OF McLAREN In The Formula, Wall Street Journal reporters Joshua Robinson and Jonathan Clegg tell the riveting motor racing saga of how Formula 1 broke through in America. Taking you inside the paddock, The Formula details the eclectic culture of racing obsessives, glamorous settings, gearheads, engineering geniuses, dashing racers, and bitter rivalries that have made F1 the world’s fastest-growing sport. For decades, car racing in America meant NASCAR, while Formula 1, the wealthiest racing league globally, was a distant third. Today, F1 has surged to the front, powered by a passionate new American fanbase. But this success was far from inevitable. Robinson and Clegg reveal the epic business story of F1, detailing how the league saved itself from collapse and conquered America through guile, fearlessness, and reinvention. With fast cars, big money, and beautiful people as the backdrop, The Formula shows how F1’s sudden arrival was decades in the making. The book offers unique insight and access to F1’s most storied teams and personalities, from Ferrari to Bernie Ecclestone to Lewis Hamilton to McLaren. It provides a definitive history, offering a riveting portrait of the drivers, cars, and audacious gambles that have shaped the sport for half a century. Now updated with the rise of McLaren, the result is a high-octane history of modern F1 racing, covering the outrageous successes and spectacular crashes that led to this moment. More than just a sports story, The Formula is a tale of how a disrupter broke into the crowded American sports market through cash, personality, and a new understanding of sport in the age of entertainment.

This definitive history of Formula 1’s rise reveals:

  • The Bernie Ecclestone Era: Learn how one man’s audacious gambles and under-the-table deals transformed a chaotic circus into a billion-dollar global empire.

  • Legendary F1 Rivalries: From Senna vs. Prost to Hamilton vs. Verstappen, uncover the bitter feuds, spectacular crashes, and psychological warfare that defined the sport.

  • Engineering and Innovation: A deep dive into the technical moon shots, rulebook loopholes, and design geniuses who bent the laws of physics to find an unfair advantage.

  • Conquering America: The full story of F1’s decades-long struggle to break into the crowded American sports market, from disastrous races in Las Vegas to its recent explosive growth.

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This was such a great audio book - the perfect mix of storytelling, F1 history, and drama. I thoroughly enjoyed this.

The perfect book for race fans!

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An ecctremely enthralling book. More behind the scenes of how F1 became F1 than drivers and stats (but including some high points of those as well). Along with Guenther Steiner’s book this has really helped me undestand F1’s complexity, characters, and muances.

Excellent glimpse into F1 history

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To date, I have not been a car racing fan, and my exposure has been limited to a Ferrari origin story. Even for someone like me, with minimal knowledge of the various types of car racing, it was still an interesting listen. Car racing fans would love it.
There is a Red Bull origin story included in this title, a little bonus!

Interesting, even if you don’t follow racing

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very well told and interesting lots of great info and behind the scenes working of formula 2

inforamative

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