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The Four Conversations

A New Model for Selling Expertise

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The Four Conversations

Auteur(s): Blair Enns
Narrateur(s): Blair Enns
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Sell and Price Like the Expert You Are

Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.

Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.

You will learn:

- Why many of the techniques used to sell products and transactional services don’t apply to the sale of expertise.

- How to sell your expertise the same way you deliver it—with confidence and integrity.

- How to move from being seen as a vendor to being recognized as the expert.

- How to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher fees.

Raise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise.

©2024 Blair Enns (P)2024 Blair Enns Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle

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This is a book I’ve been excited about for a while. Blair takes time to walk the reader (in this case listener) through the four conversations framework his team at Win Without Pitching have developed. It has been career altering for me, learning T4Cs (The Four Converstions). After reading this book, I recommend you dive deeper and invest in the Win Without Pitching workshops that Blair offers. Highly recommend both those and this audiobook.

Blair wrote this book for me (pretty sure anyway)

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