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The Little Black Book of Entrepreneurship

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The Little Black Book of Entrepreneurship

Auteur(s): Fernando Trias de Bes
Narrateur(s): Kevin Stillwell
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À propos de cet audio

A truth-sayer's guide to assessing one's entrepreneurial aptitude, written for anyone seriously considering starting a business of any kind. Most entrepreneur guides focus on the mechanics of raising capital, drafting a business plan, and handling licensing, but they overlook the serious self-reflection that is required in the decision to launch a business. And most of the literature is obsessed with success stories, while ignoring the much more illuminating and instructional lessons that can be learned from failure.

Featuring interviews and anecdotes from the author's nearly twenty years as an entrepreneur, The Little Black Book of Entrepreneurship identifies the 14 Key Failure Factors that every aspiring entrepreneur should be aware of before signing the papers.

"Entrepreneurs are the lifeblood of any economy, and yet over 90 percent of new entrepreneurial ventures fail. By forewarning would-be entrepreneurs about the 14 causes of failure, this book's thoughtful dose of reality will raise the quality of entrepreneurship by deterring misguided ventures and increasing the number of informed, successful start-ups." (Philip Kotler, author of Principles of Marketing and Marketing Management)

©2008 Fernando Trias de Bes (P)2013 Audible, Inc. Gestion et leadership Réussite personnelle
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Loved it, the narrator and author both worked hard on this book. I'm very pleased.

Suitable for all kinds of entrepreneurs

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This book tells you almost all the fundamentals for an effective entrepreneur. It is a must read for anyone wanting to go into a business alone or with a partner.

Very informative

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