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Publisher's Summary

From the best-selling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. 

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy. 

©2020 Seth Godin (P)2020 Penguin Audio

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What listeners say about The Practice

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Really good but also dense

There are more good ideas in here than you can shake a stick at. It’s like a firehose of great points though.. I found that I had to let go of some points in order to think of others (I can and will go back for them though). I had to pause it and give myself more time think about what’s being said (and how it applies to my ‘practise’)... but, this is where I’ve found gold. I recommend

1 person found this helpful

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Brilliant and Empowering - What I need(ed)!

I loved this book and found it very empowering.

This is a great listen for people like me who have a great idea coupled with fear that is bolstered by social anxiety (or any number of other hinderances that Seth tackles in this book).

Seth encourages us to get out of our own way and simply do the work.

I have finished my first listen and plan on listening again and again until I internalize his message.

Thank you Seth!

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So good!

As a business owner and writer it’s one of my favourite books of the year!

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Rocked my creative emytepreneirial world

I was surprised by the form but ended up loving it. The book was full of wisdom and serious mic-drop moments. Thank you Seth, for your practice and for mine.

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    3 out of 5 stars

interesting but shattered ideas

Seth always talked about blogging and how valuable it is to blog everyday, in his book the process, it seems like it's a collection of bogs that he has been working on that is valuable however unfocused with manh examples that contradict each others. but always worth listing to.

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Practical and Thoughtfully Delivered

A joy to listen to. Made me think about my fears as it pertains to releasing my creative works to the public. Focussing on the process as opposed to be outcome gave me new life. Highly recommend. ⭐⭐⭐⭐⭐

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  • kw
  • 2020-11-10

His best book

I just finished listening, bought the hardcover, and will be re-listening to it immediately. Big fan of this book.

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  • Colin Davis
  • 2020-12-04

Not a book - just a series of short affirmations

I wouldn't have bought this book if I knew what it was. I'm 1.5h in and so far he's gone through 50+ chapters. It's more like Godin is reading the blurbs off of a bunch of books in a row without cracking the spine on any of them. Very surface-level and disappointing.

Also, I wish Godin would stop reading his own books. The narration is passable but would greatly benefit from a pro's touch. He emphasizes too many words and it leads to a song-song lullaby effect. Hard to focus on.

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  • Seth
  • 2020-11-23

I struggle with this format

I forgot Tribes was like this too. I feel like I'm being read a list of headlines from Oprah episodes. The thing that kills me is that I find Seth so inspirational in interviews and discussing in depth the topics that he speaks about. And while I love the idea of sound bite dissemination of ideas, this format loses me almost immediately. My mind wanders and it's not wandering more deeply into the subject but wandering from boredom to other things. I hate that I didn't love this book but for me the author is better in almost every other format other than his own writing.

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  • Heather Dawn Kuhns
  • 2020-11-05

Powerfully enabling

One of the best books I’ve listened to on art and creativity. Purely enabling. Empowers the artist for brave and generous living. Thank you Mr. Godin.🙏🏽

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  • Amazon Customer
  • 2020-11-03

SO GOOD!

As a creative entrepreneur, I owe Seth so much gratitude for helping me “allow myself” to “trust myself”. This book might be his best yet. Love it!

6 people found this helpful

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  • A Van Richards
  • 2020-11-14

This book is boring.

This book is boring. Seth Godin is an interesting person. But to listen to the book being read is like listening to someone read the ingredients to hot dog over and over. He repeats himself over and over. I get it. The practice is art. How many times do you say the same thing over and over. I couldn’t make it more than 30 minutes or so. Boring boring boring :(

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  • EJ
  • 2020-12-28

A funny thing happened...

As a long time fan of Seth Godin, I was excited about this book. I must admit, about a third or the way thru I found myself frustrated that the “snippets” didn’t seem to be cohesive or connected. I liked them, but failed to see how it was weaving together.

Then a funny thing happened: it all clicked. It all connected. It instantly became inspiring.

The last half of the book contained nugget after nugget and was just fantastic.

I’m not sure anything changed with the book - perhaps it was ME.

But either way, I suspect this is a book I’ll be revisiting often when I need creative and leadership inspiration.

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  • Anonymous User
  • 2020-12-09

Writer

Excellent book for those needing the extra push to keep on moving. Keep the Practice!

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  • Hayden Domenico
  • 2020-11-04

Godin does it again

Seth Godin’s books always have so much wisdom and knowledge that he shares in a way that is profound and challenging. In The Practice Godin inspires people to create while giving viable tools to help off set challenges that creators might face. This book is very well written and is very motivating.

2 people found this helpful

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  • Andy
  • 2021-01-26

Good info but very little new here.

Just felt like a collection of his blog posts. Really wanted to love it but couldn't. Seth is still a guru.

1 person found this helpful

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  • Andrew
  • 2020-12-28

The book actually helped

I took a blue ocean strategy approach and built some thing called niche, something people needed and wanted, some thing in which I don’t compete, but I fill holes in the marketplace.

This book woke me up to the reality of mastering the practice… But not only doing it, falling in love with everything in entails, and the biggest roadblock for me is daily failure.

Seth explains so smoothly why failure is not only a part of the practice of building something great, it’s viral… Which is totally against what “the system” teaches us today.

I cannot recommend this book enough, and I have moved it to my top five

1 person found this helpful