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Publisher's Summary

From the best-selling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. 

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy. 

©2020 Seth Godin (P)2020 Penguin Audio

What listeners say about The Practice

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Practical and Thoughtfully Delivered

A joy to listen to. Made me think about my fears as it pertains to releasing my creative works to the public. Focussing on the process as opposed to be outcome gave me new life. Highly recommend. ⭐⭐⭐⭐⭐

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  • kw
  • 2020-11-10

His best book

I just finished listening, bought the hardcover, and will be re-listening to it immediately. Big fan of this book.

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  • Amazon Customer
  • 2020-11-03

SO GOOD!

As a creative entrepreneur, I owe Seth so much gratitude for helping me “allow myself” to “trust myself”. This book might be his best yet. Love it!

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  • Heather Dawn Kuhns
  • 2020-11-05

Powerfully enabling

One of the best books I’ve listened to on art and creativity. Purely enabling. Empowers the artist for brave and generous living. Thank you Mr. Godin.🙏🏽

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  • Itsderaj
  • 2020-11-16

A book to be read over and over again.

What an inspirational listen. Seth’s Godin’s writing and clarity of inspiration is ONE OF A KIND. Since having listened to this, I have shipped 10 days of blog posts in a row. THANK YOU, Seth, sincerely, for putting this into the world.

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  • Hayden Domenico
  • 2020-11-04

Godin does it again

Seth Godin’s books always have so much wisdom and knowledge that he shares in a way that is profound and challenging. In The Practice Godin inspires people to create while giving viable tools to help off set challenges that creators might face. This book is very well written and is very motivating.

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  • Seth
  • 2020-11-23

I struggle with this format

I forgot Tribes was like this too. I feel like I'm being read a list of headlines from Oprah episodes. The thing that kills me is that I find Seth so inspirational in interviews and discussing in depth the topics that he speaks about. And while I love the idea of sound bite dissemination of ideas, this format loses me almost immediately. My mind wanders and it's not wandering more deeply into the subject but wandering from boredom to other things. I hate that I didn't love this book but for me the author is better in almost every other format other than his own writing.

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  • Cliente de Amazon
  • 2020-11-20

Seth Godin at his best

This is probably Seth's best work, yet. I am moved and in complete admiration for this generous artist. thank you for leading us

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  • Paul Good
  • 2020-11-18

Powerful, Focused and Thought Provoking

Seth Godin's work is well researched, intelligently written in small bites, and consistently thought provoking. This book made me look deeper into what matters in my life and how to stay focused on the practice of being the best of who I am. A very valuable read. pg

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  • Matthew Carl Brinkley
  • 2020-11-18

Spectacular

A must read for creatives. Seth’s body of work has been really impactful on my life as a creative entrepreneur, and this one is no exception. Especially if you’re an artist of any kind— pick this one up!

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  • Stars and Cinema
  • 2020-11-15

Seth Godin offers excellent advice

Yes, once more, Seth Godin delivers the goods! The content of the recorded book is well put together and is excellent food for thoughts which invites the better version of ourselves to be present on the marketplace, which is one of the most important aspects of business ethics. Well done. Highly recommended.

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  • Peter
  • 2020-11-14

Best Godin Book to Date

When I finish this book, the very first thing I thought, is this quite possibly is one of the few perfect books I have ever read. It’s everything I love about Seth and his work, perfectly stated and condensed, take it home in the most impactful and inspiring way. It is Instant motivation and inspiration :-)