Listen free for 30 days

  • The Story of Lululemon: Little Black Stretchy Pants

  • Written by: Chip Wilson
  • Narrated by: Chip Wilson
  • Length: 10 hrs and 59 mins
  • 4.7 out of 5 stars (340 ratings)

1 credit a month, good for any title to download and keep.
The Plus Catalogue—listen all you want to thousands of Audible Originals, podcasts, and audiobooks.
$14.95 a month plus applicable taxes after 30 day trial. Cancel anytime.
Buy Now for $31.27

Buy Now for $31.27

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

The unauthorized story of Lululemon.

This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.

Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great. 

This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.

©2018 Time Is Tight Communications Ltd (P)2018 Time Is Tight Communications Ltd

What listeners say about The Story of Lululemon: Little Black Stretchy Pants

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    269
  • 4 Stars
    52
  • 3 Stars
    13
  • 2 Stars
    4
  • 1 Stars
    2
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    217
  • 4 Stars
    47
  • 3 Stars
    13
  • 2 Stars
    6
  • 1 Stars
    4
Story
  • 4.5 out of 5 stars
  • 5 Stars
    235
  • 4 Stars
    35
  • 3 Stars
    12
  • 2 Stars
    6
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Simply, a great book and guide for entrepreneurs

Chip, thank you for writing this inspirational book. I find it strange that I can remember buying shorts from you at West Beach in Calgary but it speaks to your passion for customer service. Your mention of Ken Achenbach, one of my sponsors when I was a 15 year old competitive BMX rider, brought up fond memories but also highlights how being first is not all that is required for success in a burgeoning industry. You made your success happen because of passion and innovation and I hope your book somehow motivates Wall Street to align with you and bring back the spark that made lululemon great.

3 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

The first half well worth the cost of the book

After listening to a large chunk of the book, I was blown away that this wasn't mentioned in "best of" lists. Chip goes into perfect detail on the setting up of his first business and the key elements and steps of his second, Lululemon. Highly recommended for people to learn more about vertical retailing, merchandising, branding and taking on investors. However, after the first half, the book takes a dark turn as Chip loses control of his company and fights to take it back. The book lags in the end as Chip spends his time regretting past decisions. I still loved the book and recommend it.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Open, Honest, Inspired.

A great listen for those interested in leadership, people development, culture, change and lululemon. This book reminds us that people can do great things when they have shared vision and passion.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great book!

This book changed my perspective about Lululemon, but also I received great advice that I would like to apply to my business.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

One of the greatest books ever written

This book/audio book is without a doubt one of the greatest books I have ever read/listen to. Greatness in every detail, wonderful story telling with great insights into an entrepreneurial life fulfilled with integrity, realm of possibilities, passion,, personal development, love and family values.
Thank you to the author, Chip Wilson for allowing me the possibility to create greatness for my life and those around me, by having access to your life experience and accomplishments.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Highly recommend!

I was excited to read this book but was hesitant based on the reviews referring to the second half of the book being perceived as bitter towards Lululemon. I have to say after finishing the book it is more about the rise and fall of a business model and the personal struggle of being a leader. I believe Chip is describing his side of events that no one allowed him to tell and of course he has a lot to say about how his empire was drastically changed towards the opposition of what Lululemon stood for. Read this book and decide for yourself, but you will certainly take away something from it regardless of your perspective!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Amazing!

Text written by successful visionaries like Lululemon’s founder help you understand how some brands get to where they are today. Truly impressive!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Really amazing book

As someone that worked at Lululemon post- Chip, this book is an amazing insight to what it could have been. Even better, as an entrepreneur this book is filled with gold. It is a must read.

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

It’s okay

Maybe because I read this book right after “Shoe Dog”, the story felt very choppy and Chip Wilson had a mucus voice that kind of annoyed me the entire time.

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    3 out of 5 stars

Really odd

This book is just an egotistical view of the history of Lululemon. There's some good parts but the majority of it is him complaining and blaming others.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Braden
  • 2018-10-22

A unique perspective.

Very cool story that reminded me of Shoe Dog with more cultural lessons. Very cool that it was also narrated by Chip and his family!

4 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars
  • Amazon Customer
  • 2019-07-13

Score settling second rate business advice

I wanted Chipp's insights into Athleisure, I got Chipp's self serving opinions on corporate governance.

3 people found this helpful

  • Overall
    1 out of 5 stars
  • Gloria in Columbus
  • 2019-06-08

Little Black Stretchy Pants

Unfortunately not at all what I was expecting. I somehow was expecting a comedy but this didn't seem to be the author's intention.

So goodbye it went.

2 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars
  • Rancher
  • 2018-11-17

Just a little ego?

Wow, this guy is really something else. Story is written with a very bitter tone. Basically praising the people and culture, but under his breath taking credit for EVERYTHING that worked, and laying blame for every misstep. I enjoyed hearing the story, but the ego of the founder could never fit his pants.

2 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
  • Steven Calif
  • 2020-03-11

Entertaining but revisionist in places

I’ve listened to this twice, so I found the history, the journey and some of the lessons very interesting. In particular, the idea that it is truly possible to keep a unique vision and core values driving a large scale entity is unusual, as those things typically get lost or are not truly supported top to bottom.

On the 2nd listen I did not really like that the book had been revised with updates of Chip’s career .. it seemed like a “chip on the shoulder” move. I’d say it is certainly worth a listen if you are interested in the early history of the company, but as the book goes on, take it with a grain of salt. As Chip asks at one point “Am I the weird uncle in the room?” I think so. But that’s kind of what makes it more interesting. Can a weird uncle really run a multi billion$ entity. The lessons of why could not make it possible are good ones.

1 person found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
  • The Niedenzus
  • 2019-10-15

This is not comedy

I should have known from the subtitle: little black stretchy pants.
Simply NOT that interesting.
Lesson learned.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Noel Castellanos
  • 2019-09-26

Chip is an Excellent Product Man

So interesting-Chip made a great product using unorthodox marketing. This combination made a world wide positively recognized company. He blazed the way for people and product to grow in ways that were beneficial to both. Loved it!!! Financial and/or creative minds will enjoy this book.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Harold Wong
  • 2019-03-01

I bought it just to stare at the cover

From his stomping grounds selling snow sport equipment to his meteoric rise to yoga pants.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Stephen Watler
  • 2022-07-22

Great book on starting a business

Really enjoyed this book. Not only a great history on lululemon but also interesting insight into starting a business and issues to consider when appointing a board and taking on private funding.

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars
  • Chris
  • 2022-04-18

Chip’s Story, Not Lulemons

I’ve read a lot of business books and this one might have been my least favorite. There’s way too much complaining about other people for me. Chip is right and everyone else is wrong.