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Publisher's Summary

Most men today are sent off into society with a broken belief system, which they use to make choices that get them terrible results with life and women.

Men have been conditioned to be the quintessential "nice guy". They're trained to be overly humble, kind to a fault, and that just "being themselves" is enough to attract and keep the woman of their dreams. Men are told to believe that conventional masculinity is toxic and to put women ahead of their own interests, passions, and purpose.

This has led to an entire generation of men forming very unhealthy attachments to women that they, unfortunately, often make their sole focus of their lives.

The playbook to women and life has changed, but most men missed the memo.

Do you want to succeed and level up in every area of your life?

If so, then this book explains:

  • The importance of maximizing your looks, money, social status, and game.
  • Why it's essential to get genuine burning desire from a woman who wants to date you.
  • The top 20 red flags that you must vet women for a long term relationship.
  • How to become one of the top 20% of men that women swipe right for on online dating.
  • Why smart men avoid marriage. And much more.

This book exposes the comforting lies you've been told throughout your life for what they really are, enabling you to become a truly authentic alpha who chases excellence and leads a successful passion-filled life.

©2020 Richard Cooper (P)2020 Richard Cooper

What listeners say about The Unplugged Alpha

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Unpolished & weak.

As an alpha with high SMV, I’ve been watching a lot of Rich’s content on YouTube for a few years now. After listening to the entire audiobook, I was hoping for something a bit more insightful. Rich shows a vulnerable side, which I give him much respect for. That was probably the most interesting part of this book, while the rest felt like a bash fest, with a few facts of supporting evidence sprinkled here and there. Rich clearly has a chip on his shoulder. He does do a relatively good job presenting supporting evidence to some of the ideas taken from other authors, but often with an unnecessarily harsh punch line of his own. Overall tone sounds angry, unbalanced and borderline irrational (despite referencing rational based books). Expectations were about on point from a 4-hour audiobook where Rich frequently repeats sentences he screwed up (I guess he decided not to bother editing them out) or sniffling really hard into his microphone. Not sure I can get my money back unfortunately.

6 people found this helpful

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  • Pat
  • 2021-03-21

I’d rather have the ugly truth than a beautiful lie.

I bought the Kindle version, then I bought the audio version, now I’m buying them as gifts for my friends.

An eye opening and honest examination and deep dive into the dynamics between the sexes and the power struggles within. It is the stuff that they don’t teach you at school, ideas that radical feminists don’t want you to know, the concepts that PC culture is trying to suppress, the stuff most mothers couldn’t articulate and most father couldn’t verbalize. You’ve been living in a dream and sold a lie, it’s time to wake da F up and become the person you’re meant to be.

Pat

2 people found this helpful

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  • BM
  • 2021-03-20

What more can I say?

Great book thoroughly enjoyed the concepts discussed and great to have the author narrate the book himself. Apply to your own situation as needed.

1 person found this helpful

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Must read. Redpill info with stats to back it up

Great narration, vulnerable, rational, quick listen, blunt, funny at times, no holds barred, not just pua advice

1 person found this helpful

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Bitter truths and mental freedom!

Rich presents a no BS view of the bitter truths regarding the roles of men and women in the inter-gender dynamics and SMP. This is must get book for the men of this generation!

1 person found this helpful

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DO...THE....WORK!

Great work. Easy to listen and brutally honest.
if you are unfamiliar with his youtube content then buckle up.
If you watch his content on YT there are still hidden gems of info throughout the book that are well worth the read....

*Belief system updated* Keep up the good work Rich.

1 person found this helpful

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Mandatory reading

Concise and to the point, should be mandatory reading for men of all ages.

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a must read for every man

loved this book. it' is an eye opener for men. I highly recommend it to any man who's trying to be the best they can be

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    5 out of 5 stars

This book might just SAVE your life (literally)

As I write this review, I am on the last chapter of this audiobook and I plan to give it another run after...

Are you hurting from some traumatic event involving women?

Are you not getting enough matches on Tinder?

Are you curious about what it means to be a successful man in today's day an age?

Then my friend this book is for you!

Short and to the point...Rich does an amazing job of compiling everything on what it means to be a man in this book...

100% recommended for all!

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Kinda like his channel but with his backstory

I found Richard on YouTube so I read his book. This provides a lot of background info and research onto the arguments he makes on his channel. Fairly useful book. Well written and presented by him. I’d say it’s one of the better mgtow books to read if you’re going to get into this genre

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    3 out of 5 stars
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  • Truth Seeker
  • 2021-04-07

Great content, unprofessional recording

The material is solid, spot on and I agree with everything. I also purchased a Kindle version as well as the audiobook to support the author. Five stars for the content and I highly recommend it. My gripe is with the recording itself. Richard is a self proposed successful entrepreneur and yet he can’t get a professional recording done? The entire recording was done with a noise gate to compensate for an unprofessional recording space (probably in his bedroom) on either a DBX 286 or plug-ins and it is very annoying. This recording was done in an untreated room, in an unprofessional environment. When he talks you can hear the background noise, when he stops it’s dead silent. This contrast throughout the entire recording gets annoying quickly. It’s unnatural and not smooth. For a self proclaimed successful person I would expect him to do much better. Either hire a professional narrator, get some acoustic treatment done in your recording space, or spend some money and rent a proper recording studio. I could understand if this was a 15 or 20 minute podcast but this is your book, people spend money on this product. Polish it! They deserve better. You have the means, this book has great ratings and you have a good following. The readers deserve it. It just lacks of integrity. Not ideal. With that said, I still recommend the book. As mentioned, it has great information which every man should be aware about and I hope the author eventually puts out more content but please don’t skimp out in your product next time. Spend the money and get a professional recording done.

5 people found this helpful

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  • 80'sguy
  • 2021-03-12

MANdatory MANual for men.

See what I did there?

I've already read it twice; but finally getting to hear Rich speak his own words is fantastic and it reminds me stay focused, maintain frame, and continuously internalize the education of these truths.

Thank you, Rich, for all you've done for me and men everywhere!

Constructive feedback : There's a bit of a reverb/echo. The 5 stars is absolutely for the content!

4 people found this helpful

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  • Carl Chegg
  • 2021-04-09

Mediocre at best..

I was disappointed. The Unplugged Alpha is a regurgitation of excerpts from Rich Coopers (entrepreneurs in cars) YouTube channel with very little in terms of new actionable material. I lost count of how many times I heard the Amazonian story.. Save your money as there’s more value in watching his free YouTube videos. Hopefully there’s more useful content is his paid community because this book ain’t it.

3 people found this helpful

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  • jesus
  • 2021-03-12

Perfect for introducing the red pill

I am on a road trip with a friend and decided to play this on the way. My friend was intrigued the whole time often saying "that's so true" and "dang this guy is fire". A great buy in my opinion.

3 people found this helpful

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  • Amazon Customer
  • 2021-03-30

HOT DUDE LIFE APPROVED

If you want to get a good book that will give you a healthy dose of reality as a man, look no further.

Richard offers cold hard truths backed up by scientific studies and government imposed laws.

As a man from the Western world, this book is a MUST HAVE. It’s simple, relatable, digestible, and a good quick listen on 1.5x speed. It will only take 4 hours. That being said if you have any doubts if this is worth your money as a man, doubt no more. This book will change your life.

1 person found this helpful

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  • Christian Burchett
  • 2021-03-13

great listen

when I look at books like these I always think, "oh, here we go again with another guru that wants to show me how to get laid", but this isn't really the case here. This book instead, provides a perspective that rationalizes certain dating behaviors within modern westernized societies and encourages the reader to think realistically on their approach to the landscape of these societies. The book encourages self growth and development and provides an inspirational ideology to live by.

1 person found this helpful

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  • Anonymous User
  • 2021-05-18

the best !

this is the best info! read and reread or listen and relisten. this is cold hard fact. truth me, I learned it the hard way.

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  • Randy Turnpaugh II
  • 2021-05-16

Amazing

I wish I had this 10 years ago. I'd be in a much better place in life. Thank you Richard

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  • Daniel Graham
  • 2021-05-16

Great book! All men should hear this knowledge.

This book is basically Coopers youtube channel all rolled into one book. This however is definitely worth a read/listen because it touches on everything. You will be in far better shape going from this book to his youtube channel than vice versa.

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  • SRx
  • 2021-05-13

Great Advice.

The only things here I don’t agree with have nothing to do with inter-gender dynamics.

Krav-Maga, itself, is debatable. What they teach at most gyms, is not the same as what they teach IDF and other SF. But Cooper is 100% right that you should learn something and stick to it (and why).

Also the TRT bit is debatable. One should do their own research on the subject and weigh out the pros/cons.

Everything else in this book is “buttons”.
Thanks Richard!

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  • Anonymous User
  • 2021-04-26

To every man out there

This book is a succinct guide on how to be, choose and act in order to get the most fun, enjoyment and peace of mind with women.

It’s about reality not fairy tales, and how men NEED to check themselves in a world where we have been led to believe that being more feminine and more understanding has led us astray in regards to male and female relationships dynamics.

Thank you very much Richard Cooper you have been a tremendous help in changing my humongous beta ways! Its about the fifth time I’m listening to it and I always enjoy it ! Peace

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  • Client d'Amazon
  • 2021-03-25

Highly recommended

Strait to the point, no bullshit and easy to understand.
This book is a must read for men's willing to better themselves and relationships.