To Sell Is Human
The Surprising Truth about Moving Others
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To Sell Is Human
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Narrated by:
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Daniel H. Pink
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Written by:
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Daniel H. Pink
About this listen
From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extroverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book - one that will change how you see the world and transform what you do at work, at school, and at home.
©2012 Daniel H. Pink (P)2012 Penguin AudioWhat the critics say
"Full of aha! moments...timely, original, thoroughly engaging, deeply humane." (strategy + business)
"A fresh look at the art and science of sales using a mix of social science, survey research and stories." (Dan Schawbel, Forbes.com)
"Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment." (Bloomberg)
What listeners say about To Sell Is Human
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jay-C
- 2018-04-15
Practical and exquisitely delivered.
excellent narration. topics were very well organized and easy to follow. very practical exercises and highly recommended for any... human.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 2020-11-20
Enjoyed the Story
I enjoyed the stories and his approach to demystify the idea of selling and sales. But not sure audio learning is for me. Yet.
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Overall5 out of 5 stars
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- LM
- 2021-03-09
excellent resource for anyone in sales training!
this easy to read, well written, eloquent and funny book contains excellent references that support the new salesperson and outlines exactly how to achieve success. a must read for leaders of sales teams!
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Overall5 out of 5 stars
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- Jose Amaya
- 2018-03-23
Selling for the Modern Age
Amazing perspective on modern sales. I like the practicality of every chapter. You can start applying right away
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Kevin Ballantyne
- 2018-09-20
Must read for all in business
I recommend this book for everyone that is involved in business whether you are directly involved in sales or not. If applied, it will help you to sell your ideas and advance your life and career. #Audible1
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Overall5 out of 5 stars
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- Inspireme
- 2018-04-30
one of the best sales books i have read!
I wrote down so many notes and ideas i can implement right away. Looking forward to bringing this back to my team.
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Overall5 out of 5 stars
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- mark sandul
- 2020-06-09
a must hear
great reference of learning tools. a cohesive Bible for a better way to sell and influence
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Overall5 out of 5 stars
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- MarkSugar306
- 2018-09-18
a true and honest opinion
This is a great audio book, I can highly recommend it to you! :) #audible1
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1 person found this helpful
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Overall5 out of 5 stars
- RT
- 2019-11-17
A Must Read for Everyone
Whether you are a parent, supervisor business owner or car salesman, you will benefit from this book. The author provides logical and easy to comprehend examples that apply to everyone.
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- Patricia Houlihan
- 2023-04-21
Excellent and interesting
Great for gym university or car university! Well worth the listen. For entrepreneurs or others….
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