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Trailblazer

The Power of Business as the Greatest Platform for Change

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Trailblazer

Auteur(s): Marc Benioff, Monica Langley
Narrateur(s): Ray Porter
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À propos de cet audio

 NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business.

“An urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world.”—Richard Branson

What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.

In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.

None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.

Praise for Trailblazer

“A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase

“In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube Comportement organisationnel et travail Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Éthique des affaires Entreprise Direction Gestion Innovation Emploi Succès Capitalisme Customer Success
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Author’s point of large corporations actively contributing back to the society may be ideal but sure is a desired direction preventing capitalism consuming all of us. That is obviously not the only solution but I felt a bit reassured/relieved upon learning the concept.

Insightful

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This is an unconventional founder-CEO book. It doesn’t tell a chronological story of the start of Salesforce and it’s struggles. Rather, it goes deep into the values of Marc Benioff, and therefore Salesforce’s values. As someone who is interested in working at Salesforce, this book was a great insight of the culture and priorities that this company has. After reading this book, It is easy to see why Salesforce holds #1 place to work, for many consecutive years.

Value-driven Company

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it's story telling. it's a feel good tale.
not a billionaire doing self serving good, more the reasons why it's good. and feel free to debate.
everyone is a shareholder. profits are not just money.

remarkable Tech story that was not

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We need more inspirational leaders, examples, and lessons to guide us into the brave new but uncertain world of tomorrow.

Activist Business is the Way of the Future

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Good book about business, just wish mark had cut the woke BS and stuck to business.

Stick to business.

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