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Tribes
- We Need You to Lead Us
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
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Great information let down by the narration
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Publisher's Summary
Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
And so the key question: Who is going to lead us?
The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.
If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.
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What listeners say about Tribes
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Maryse
- 2020-04-20
Essence of leadership
There are many guides and how to books about leadership. This book though is a call for leadership.
It goes down to this:
Leaders have nothing in common besides their decision to lead.
There is no guide to leadership as a leader is about leading. If he needs a guide he then is a follower, not a leader. It's about change, about connecting together people who have a common belief, idea, project, desir. It's about connecting and inspiring to move together towards a common objective.
I really enjoyed how this book simplified the idea of leadership to it's essence.
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3 people found this helpful
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- Amazon Customer
- 2019-12-22
Absolute chaos of thoughts with no logic
It's an awful mashup of random thoughts with no clear direction, consensus or key learning points. It becomes apparent, very quickly, that its not written by someone with a background or formal training in journalism. It's a disaster. I had to stop half way through the book.
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2 people found this helpful
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- Anonymous User
- 2022-06-19
Repetitive repetitive repetitive
I liked it but I would choose a different method to get my point across (point across point across). He repeats himself so much - I found it extremely annoying at times.
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1 person found this helpful
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- The_Innovation_Grid
- 2023-12-06
Gave me a great understanding of tribes and how to lead people.
Leadership, human nature and our habit to want to fit in are all discussed in this book. It definitely changed the way I will approach my business and lead my company. Another great book by Seth Godin!
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- Jordan Smith
- 2023-02-11
Worth a listen, definitely had some good points
Had some good points in here, I’d say worth a listen if you’re into entrepreneurship, leadership, change making, or community building
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- Judysunshine
- 2022-03-30
Good Info
There was a lot of good info and this is the first Seth Godin book I have read. I just found that being 14 years old that some of the info was outdated (as to be expected).
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- Rodney B.
- 2021-10-18
I liked it
if you are interested in starting something new give this a listen. good leadership ideas.
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- Nord
- 2021-07-11
Full of Gems
I love the content presented and how they were all structured. This is definitely one of the books that I'll listen to again and again as well as share with others.
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- Anonymous User
- 2020-09-26
Love this book!
Very inspirational for me, starting my own business! I have a great product, but as Seth has shown me, I need to lead a tribe!
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- Alex Biemans
- 2019-10-16
Good motivation
Many good examples that are relatable and show how sometimes you have to go off the rails to find the right path.
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- Katie
- 2009-02-26
Get to the point!!!
We tried, really hard, on a long road trip to get past Seth Godin's annoying delivery style (so slow and he over enunciates everything!) and his continual promise of "I'm going to tell you..." or "you'll learn it here..." without him actually doing that. But after almost 3 hours we couldn't take it anymore. He says the same thing over and over and there wasn't much new here that delivered on his huge promises. Skim it in a bookstore and you'll get what you need.
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65 people found this helpful
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- April
- 2008-10-21
Leadership
This book hit the spot for me. I thought the reader was really good. If you are someone that is just getting into Leadership or need to renew your Leadership skills, this is a good book. Well worth listening too.
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28 people found this helpful
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- Khulan
- 2009-01-14
the worst audio book ever
I never write reviews. But this book was so bad I had to warn others.
First of all the narration was awful. But I decided to listen further hoping the content is better than the narrator. It was a jumble of obvious and same old ideas. Do not waste your money and time on this book.
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27 people found this helpful
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- Shane
- 2009-08-26
a bit too repetitive
The concept is interesting: that the social experience can be categorized into groups called tribes. The problem is the concept is too simple for a book. I found the author repeating the same terms. The repetition sounded like autocratic calls to allegiance. (We need you!) This content would be better suited for 40-page paper.
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23 people found this helpful
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- Deeptraks
- 2015-12-07
Overly simplistic attempt at inspirational writing
What disappointed you about Tribes?
The content doesn't rise to the level of social science, but lies somewhere in that area of "social media science" where if I can come up with a few examples (which may not be directly linked to the phenomena I am trying to explain) then I must be on to something.
If you’ve listened to books by Seth Godin before, how does this one compare?
NA
How could the performance have been better?
The narrator is a bit monotone at times. Seth could have hired a voice actor to spice it up.
If you could play editor, what scene or scenes would you have cut from Tribes?
This book is extremely repetitive. I feel that I got the point and lost interest within the first 20 minutes.
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19 people found this helpful
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Overall

- Joseph
- 2009-12-06
Kernals in the Chaff
Overall worth the read. There are things to get past as other reviews point out, but does provide great kernels of wisdom. It did take a second listen to pick out all of the points.
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19 people found this helpful
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- Gale S.
- 2009-11-02
Fantastic
I highly recommend this book to anyone that wants to better understand why Managers are not wired to be Leaders and why so few people choose to be Leaders. In addition, you will come away with a new appreciation for the next person you cross paths with that is referred to as a "heretic".
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18 people found this helpful
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- Joshua Kim
- 2012-06-10
Tribal Manifesto
Godin's manifesto (and I use that description in the best sense of the word) convincing makes the case that the most dangerous thing we can do at work and in our careers is play it safe. Suspend your critical eye and realist orientation for just long enough to be swept into Godin's passion. Allow yourself to be inspired. Read, share, and decide to lead your tribe. We will be discussing this book together at work - so more to come on if inspiration can be translated on the ground
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15 people found this helpful
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Overall

- Kevin Grosselfinger
- 2009-07-06
Good content, a little difficult to listen to
Let me start by saying I am a fan of Seth Godin. I've read most of his work and read his blog daily. Overall this books was good, however Seth's writing style (in this case) does not make for great audio experience. He tends to write his chapters in sub-sections with various titles. This makes for some choppiness in the audio that you really need to pay attention to or you might get lost. Once you get used to this the book is a good listen and if taken to heart can be powerful for any one.
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13 people found this helpful
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- Neuron
- 2018-04-20
Seemingly good ideas based on anecdata
I recently took part in a leadership course designed for young scientists. The course was inspiring but I was frankly amazed that even though the course was for scientists, the scientific basis of the material was dubious to say the least.
The same is true for this book. On the surface the advice in this book makes sense. Be a heretic, have faith, pursue your idea. This is what leaders do! It is of course easy to think of many people who followed this recipe and became famous world leaders or multi-billionaire entrepreneurs, and the author use such examples to backup the advice given.
However, although anecdotes and inspiring examples are nice, scientifically speaking they don't hold much water. Is it always good to have faith, and to follow your own path? Aren't there also people who follow these principles who are seen as stubborn idiots? These people, unlike the ones who ‘make it’, receive no media attention.
The bottom line is that one can find examples of almost anything - which makes them close to meaningless. Until then, the jury is still out. And hence when it comes to the advice in this book I would also say that the jury is still out.
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12 people found this helpful
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- J.Carver
- 2020-12-12
Doesn't waste your time
Minute long chapters each full of meaning. No long stories, no BS. Just the valuable stuff.
Some might find it unorganized. But then against the topic is so vast you couldn't give specific advice to everyone.
A life changer.
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- Johann
- 2022-08-29
Original comme livre
Pour un livre présentant les tribus et le besoin de diriger, il est assez atypique : pas de recette miracle, d'étapes nécessaires. Ce sont essentiellement des histoires de leaders et des concepts clés. La conclusions est très belle et grâce à ces leçons, on peut revenir s'en inspirer de temps à autre. Très belle œuvre !
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- Lugassy
- 2019-08-09
unique, remarquable vraiment stimulant
le passage sur comment être un hérétique est amazing. c'est une leçon de liberté et de respect de de soi-même
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- McClune,
- 2017-11-06
poor reading
generally interesting premise, poor reading.
The author/narrator is both difficult to take serioiusly and stay engaged with.
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- Jean
- 2017-07-04
great leadership lessons
great leadership lessons gathered in a single book, there are some good examples, and it covers a lot of leadership points that makes you feel like you won't be able to really mess up, that's a good book :)
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