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  • Unleashing the Ideavirus

  • Written by: Seth Godin
  • Narrated by: Seth Godin
  • Length: 2 hrs and 7 mins
  • 4.4 out of 5 stars (8 ratings)

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Unleashing the Ideavirus

Written by: Seth Godin
Narrated by: Seth Godin
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Publisher's Summary

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
©2001 Do You Zoom, Inc., All Rights Reserved (P)2001 Simon & Schuster Audio, All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster Inc.
Management & Leadership Personal Success Marketing & Sales Workplace & Organizational Behaviour Economics Stress Management
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What the critics say

"Seth Godin has unique clarity about what's going on in marketing...Unleashing the Ideavirus informs, instructs, and entertains." (Chris Meyer, co-author, Blur)

What listeners say about Unleashing the Ideavirus

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Good Read, but Nlnot very easy to understand!!

Like the title better than the content! I enjoy reading Seth's books, but they sometimes get repetitive and complicated!

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