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  • Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future

  • Written by: Cameron Herold
  • Narrated by: David DeVries
  • Length: 2 hrs and 37 mins
  • 4.4 out of 5 stars (60 ratings)

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Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future cover art

Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future

Written by: Cameron Herold
Narrated by: David DeVries
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Publisher's Summary

Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way, and entrepreneur and business growth expert Cameron Herold can show you how.

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come.

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture.

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.

©2017 Cameron Herold (P)2019 Cameron Herold

What listeners say about Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

An essential tool for anyone aiming to realize great things in life!

Written in a very understandable way, filled with mindset golden nuggets, enlightening examples, this book is one of the most life-changing books I’ve ever read. If you have goals, being as an entrepreneur or for your personal, family life, please give your future self a favor and take few hours of your life digging in!

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  • Overall
    3 out of 5 stars
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    2 out of 5 stars

Rads as a self-promotion

"Trust me."

Cameron iterates this throughout the novel, but aside from selling with stories provides little empirical evidence of the validity of this approach, making claims like, "Mission statements don't work."

Okay. But... where's the research?

Am I still going to try this method? 100%. The content itself is interesting enough. And I don't doubt many of his clients have had success.

But for inherent sceptics, like engineers, this might be a painful listen.

The narrator was great. Good pace. Clear voice. Enthusiastic.

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    1 out of 5 stars
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    2 out of 5 stars
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    3 out of 5 stars

Shallow on "tool" development, Deep on results.

The author discusses at length his personal success and how to use the "Tool" but is short on how to built and create one yourself - going so far as to mention that you can rough it out and have someone else do it for you. Most of it reads like a sales and promotional tool for the author himself.

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    5 out of 5 stars
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    5 out of 5 stars

Perfect timing

This was exactly what I needed to listen to while strategizing for the year(s) ahead.

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    5 out of 5 stars
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    5 out of 5 stars

Game changer

I loved EVERYTHING about this book!! The only thing I would change is have it read by the actual author.

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    5 out of 5 stars
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Excellent and consice read

To the point and filled with great information. I've heard so many people talk about how finally writing down their vivid vision was key to accomplishing their most ambitious goals and now I'm ready to do the same. I've created vivid visions in the past based on Cameron's ted talk. But the examples in the book as well as the detailed planning process definitely help do a better job. Great read.

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  • Ken
  • 2020-05-20

great book on building your vision

great book to teach you how to build your vision and then achieve it. awesome!!

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Truly a 360 approach

I just loved this fresh approach to creating and imparting vision Totally revolutionary, effective and efficient.

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