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Publisher's Summary

Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way, and entrepreneur and business growth expert Cameron Herold can show you how.

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come.

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture.

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.

©2017 Cameron Herold (P)2019 Cameron Herold

What listeners say about Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future

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Perfect timing

This was exactly what I needed to listen to while strategizing for the year(s) ahead.

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Game changer

I loved EVERYTHING about this book!! The only thing I would change is have it read by the actual author.

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Excellent and consice read

To the point and filled with great information. I've heard so many people talk about how finally writing down their vivid vision was key to accomplishing their most ambitious goals and now I'm ready to do the same. I've created vivid visions in the past based on Cameron's ted talk. But the examples in the book as well as the detailed planning process definitely help do a better job. Great read.

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  • Ken
  • 2020-05-20

great book on building your vision

great book to teach you how to build your vision and then achieve it. awesome!!

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Truly a 360 approach

I just loved this fresh approach to creating and imparting vision Totally revolutionary, effective and efficient.

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  • Amazon Customer
  • 2019-09-19

a lot to do

there is a lot to do and remember in this book I will definitely be listening to it again and reading it in person.

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  • Kankanige Perera
  • 2021-03-07

not impressed

advertising for there company
promote there company
not impressed
good idea in the beginning of the book then go on about there service.

2 people found this helpful

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  • Lars
  • 2021-02-23

A bit thin when you understand the concept

I leaned about the concept Vivid Vision in Double Double and wanted to dig deeper. Unfortunately there wasn’t much more to say about it. If you’ve allready read Double Double you don’t need to read this one aswell.

That said I do like the concept of looking three years ahead in each area of my business and describe what I see. It gives me the beacon that the concept Vivid Vision promises.

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  • Amazon Customer
  • 2020-07-14

Great principles but too much promotion

There was a ton of good information in this book. However I felt like most of it was followed up with the guy explaining everything about how good and awesome his company was and that he has the best people, best processes, etc... I found myself tuning out a lot when that happened. Wish it was more principle and processes focused with support of his proof instead of the many minutes of bragging.

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  • Anonymous User
  • 2020-04-15

great book for anyone needing vision

Loved it! Great read! Recommend for anyone needing clarity with their vision! We'll worded and easy to listen

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  • Ashley
  • 2020-03-10

Unremarkable.

This book is pretty basic. There are some good nuggets but all in all if you are looking to go deep on vision and execution I'd recommend d E-Myth Mastery. It is a much bigger commitment to read and work through but it is a much better tool in building out the framework of your vision and business. best wishes!

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  • Kim Meeks
  • 2019-10-20

Inspiring

I am not a business owner or entrepreneur but, I want to apply the principles of fleshing out every goal that’s hiding in my mind and reverse engineer them in to reality !

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  • Anonymous User
  • 2020-02-16

a very good book but repetitive

most if not all of the main idea in the book is covered in the first half it then just feel like a filler, or trying to add content to fit a certain word limit ,it felt like I was reading a student essay where he had a deadline and couldn't finish in time so he kept repeating what he already wrote, other wise it's a very good book

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  • Scott Tiemann
  • 2020-02-06

Must read (listen) for any business

Where was this 25 years ago when I got started? It’s amazing how simple the concept is but it makes perfect sense. I’m writing my Vivid Vision to share with my team!

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  • Kelly
  • 2020-02-05

A must read for all business owners.

Amazing theory & so simple to implement. I highly recommend this book to all business owners and managers.

1 person found this helpful