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Publisher's Summary

The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.

Have you ever had a new idea or a goal that excites you...but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)?

When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?"

This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom.

This audiobook will teach you how to make this essential paradigm-shift so you can:

  • Build a successful business effectively while not killing yourself
  • Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway
  • Bypass the typical scarcity and decline of aging and other societal norms
  • Increase your vision in all areas of life and build teams of WHOs to support you in that vision
  • Never be limited in your goals and ambitions again
  • Expand your abundance of wealth, innovation, relationships, and joy
  • Build a life where everything you do is your choice - how you spend your time, how much money you make, the quality of your relationships, and the type of work you do

Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.

©2020 Hay House (P)2020 Hay House

What listeners say about Who Not How

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  • Overall
    5 out of 5 stars

A simple message.

These principles are paramount. I will be getting my business partner to listen to this book. It really is all concepts we have spoken about before, but through the book you realize that by not implementing this principle you are cutting yourself off at the knees.

1 person found this helpful

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Must for every entrepreneur

This is a must read for any entrepreneur. Reading this book was very rejoicing and eye opening. It had seemed like there was a missing element on how I wasn’t able to get the results I was striving for, this book seems to be it. Not only in business, this is going to be a lesson for living life. Thank you for this book.

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Highly recommend

I have read many personal development and business books and this is definitely one of the best ones. So many take aways that you can use in your personal life and business life to take it to the next level. Who not How will allow you to grow in ways your ever thought possible and impact many more people than you currently are. Will be reading this one again for sure !

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179 tittle this the worst, my first 1 star.

First of all this entire book is just trying to explain hiring, but it’s extremely shallow in doing so, to be able to hire someone is a privilege not everyone has access to. hiring is expensive, hard and not always works well. There’s no depth or good material so it’s filled with interviews. “I guess he found a who to help him with reviews”.

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excellent principles to apply

it's about we not me and this is a great reminder to help make it sink in

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Life changing book!

This is a must read for every entrepreneur! Clarified and solidified so many vague ideas I had about how to optimise my work output, time management and health activities.

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This book will chane the way you think.

If you want to grow in any area of your life then this book os for you.

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Reading this book was pivotal in...

And helping me change my mind and business from linear to expense exponential growth. Must Read!

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  • LeAnn
  • 2021-06-02

Valuable information - poor performance

The information is stated in a clear way in which one really understands what working as a team and with others is what will quickly allow you to reach your goal. I will review the information again and the more you can apply to your business, the more successful you will become.

The performance though is poor. the cover says "read by..." which is so true. there are many authors who are not talented in narration and Benjamin Hardy is one of them. What really baffles me is all through the book they declare how you should always look to WHO and not just HOW, so why didn't they take their own advice and work with a voice-over artist who could have done such a better job of narrating the material, which is excellent.

It is nice that at the end of each chapter he interviews Dan Sullivan and the additional nuggets in those interviews are wonderful.

I made it through the entire book because the content is so valuable, just really wish they would have had someone else narrate the book.

11 people found this helpful

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  • Jeff J.
  • 2021-05-13

Could be 1/2 as long

It was good to listen to. Here is the book summary - quit doing everything yourself and hire people to do it for you. The end.

11 people found this helpful

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    5 out of 5 stars
  • andy hough
  • 2020-10-25

Leadership practical!

Listened to Who Not How in a day, less than a month after hearing the phrase for the first time. As an "ADHD.Rocks" evangelist, I look back on a 25 year career chafing against all the work I did that was a terrible fit.

Now that I realize my ADHD is an advantage not a curse, I also know that "procrastination is a que to start lookong for the who", rather than pile up yet another well inspired but undone project.

Ben Hardy is a great author and pleaasnt to listen to. The interviews with Dan Sullivan were informative, intimate, and inspiring. The only thing I didn't like about the book is how Hardy knocked yet another three-word book title out of the park. Leave some for the rest of us, Bud!

9 people found this helpful

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  • I keep it real
  • 2020-12-06

Zzzzzzzzzzzzzzz

It had decent advice but I can’t get over the narrators. Boring!!! You need to have some UMPH in your voice if you’re going to read a “empower” book. I do not recommend

8 people found this helpful

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  • T. M. H.
  • 2021-01-13

This was 90% too long

This book could have been 10% as long and still stated the same information. It was completely repetitive.

4 people found this helpful

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  • Collier
  • 2020-12-01

Who Not How

This was my first Audible purchase and it was an inspiration to listen to. I’ve always been fascinated by collaborative endeavors; garage bands that land a contract, garage inventors who earn a patent, designers who unite rather than fight.

This book delves into the “who” (the relationship) of why these teams do so well. Full of inspiring tales and practical steps, this book is worth another listen.

4 people found this helpful

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  • J. Pierson
  • 2021-03-30

Title Says it All

I was hoping to gain additional nuggets of wisdom, but the title says it all. Additional chapters only seek to back up the title with story. If you can't comprehend the title, read the book. If you get the title, RUN with the concept. The interviews with the author at the end of each chapter are insightful and save the performance.

3 people found this helpful

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  • Tyler Drake
  • 2020-12-25

The wisdom in this book is a game changer!

Where to begin... I’ve been paying attention to Dan Sullivan for 6 or 7 years at this point, there is nobody as clear on being a hero to entrepreneurs than him. His concepts around Unique Ability and Unique Ability Teamwork to build a Self-Managing Company helped shift my mindset away from competition and into collaboration. His concepts and thinking tools have been incredibly valuable to me as a person, a leader, partner and soon to be father. This is the best summation of what Dan has created in his nearly 5 Decades of Coaching Entrepreneurs.

Ben, you crafted this book impeccably by leaning into the Who Not How concept and discussing where How’s outside of your Unique Ability caused stress, friction and lack of progress. All Progress Starts By Telling The Truth, and you led courageously with your brake downs in the process. Experience is the best teacher. Collaborate with Who’s that have Unique Abilities towards your Shared Vision and Purpose. That’s when the ease, flow and abundance shows.

Thank you Ben Hardy, Dan Sullivan, Babs Smith, Tucker Max, Shannon Waller, Joe Polish, Dean Jackson and the whole team at Strategic Coach for co-creating this beautiful framework and catalyst for myself and so many others! Many blessings to you all, cheers!

-Tyler Drake

2 people found this helpful

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  • Tim Conn
  • 2020-12-24

Another great book by Ben Hardy!

Great book, great concept! Anybody looking to take their business to the next level needs to read or listen to Who Not How! The ideas and examples are so plentiful, you can’t help but walk away with a way to help your business. The concepts from Dan Sullivan and Strategic Coach are priceless. Joining Coach should be priority number one!

2 people found this helpful

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  • DM
  • 2020-11-29

Good main message but drawn out

Very important title message but very drawn out. The entire book could have been done in a blog as opposed to an over 5 hour audible

2 people found this helpful