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Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- Narrated by: Dr. Benjamin Hardy
- Length: 5 hrs and 24 mins
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The Gap and the Gain
- The High Achievers' Guide to Happiness, Confidence, and Success
- Written by: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 5 hrs and 58 mins
- Unabridged
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Overall
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Performance
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Story
As he did in Who Not How, Dr. Benjamin Hardy shares one of Dan Sullivan's simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on "The Gap", but successful people focus on "The Gain".
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Favourite book so far
- By Anonymous User on 2023-10-10
Written by: Dan Sullivan, and others
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10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- Written by: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
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Overall
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Performance
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Story
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
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Inspiring Book
- By Rob on 2023-12-09
Written by: Dan Sullivan, and others
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Be Your Future Self Now
- The Science of Intentional Transformation
- Written by: Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 5 hrs and 12 mins
- Unabridged
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Overall
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Performance
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Who is your Future Self? That question is the answer to all your life's questions. When you know who you want to be then you know what you're going to do today. That answer directly impacts how motivated you are, and how you feel about yourself. It's the answer to whether you'll distract yourself on social media for hours, whether you'll eat junk food and what time you get up in the morning. Renowned psychologist Dr Benjamin Hardy will show you how to allow your imagined Future Self to be the driver of your current reality so that you can change in unbelievable ways.
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Good listen
- By Anonymous User on 2023-02-17
Written by: Dr. Benjamin Hardy
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The Self-Managing Company
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- Narrated by: Dan Sullivan
- Length: 2 hrs and 16 mins
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In my Strategic Coach® workshops, I’ll draw a circle on the white board, and in the center, I’ll write, “Self-Managing Company”. I’ll say to the group, “You don’t know exactly what I’m going to say about this, but right off the bat, how many of you want one of these”? Every hand in the room goes up. Every ambitious entrepreneur in the world wants to have their own self-managing company. This 60-minute audiobook will provide you and your Unique Ability® Team with the eight crucial entrepreneurial mindsets necessary to make this.
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Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
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- Narrated by: Dan Martell
- Length: 8 hrs and 4 mins
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How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.
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Brilliant!
- By Amazon Customer on 2023-12-09
Written by: Dan Martell
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Written by: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
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Overall
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Performance
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Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Boring book and horrible Audio
- By ABC on 2023-12-10
Written by: Alex Hormozi
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The Gap and the Gain
- The High Achievers' Guide to Happiness, Confidence, and Success
- Written by: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 5 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
As he did in Who Not How, Dr. Benjamin Hardy shares one of Dan Sullivan's simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on "The Gap", but successful people focus on "The Gain".
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Favourite book so far
- By Anonymous User on 2023-10-10
Written by: Dan Sullivan, and others
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10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- Written by: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
-
Inspiring Book
- By Rob on 2023-12-09
Written by: Dan Sullivan, and others
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Be Your Future Self Now
- The Science of Intentional Transformation
- Written by: Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 5 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
Who is your Future Self? That question is the answer to all your life's questions. When you know who you want to be then you know what you're going to do today. That answer directly impacts how motivated you are, and how you feel about yourself. It's the answer to whether you'll distract yourself on social media for hours, whether you'll eat junk food and what time you get up in the morning. Renowned psychologist Dr Benjamin Hardy will show you how to allow your imagined Future Self to be the driver of your current reality so that you can change in unbelievable ways.
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Good listen
- By Anonymous User on 2023-02-17
Written by: Dr. Benjamin Hardy
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The Self-Managing Company
- Freeing Yourself Up from Everything That Prevents You from Creating a 10x Bigger Future
- Written by: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 2 hrs and 16 mins
- Unabridged
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Overall
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Performance
-
Story
In my Strategic Coach® workshops, I’ll draw a circle on the white board, and in the center, I’ll write, “Self-Managing Company”. I’ll say to the group, “You don’t know exactly what I’m going to say about this, but right off the bat, how many of you want one of these”? Every hand in the room goes up. Every ambitious entrepreneur in the world wants to have their own self-managing company. This 60-minute audiobook will provide you and your Unique Ability® Team with the eight crucial entrepreneurial mindsets necessary to make this.
Written by: Dan Sullivan
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Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
- Written by: Dan Martell
- Narrated by: Dan Martell
- Length: 8 hrs and 4 mins
- Unabridged
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Overall
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Performance
-
Story
How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.
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Brilliant!
- By Amazon Customer on 2023-12-09
Written by: Dan Martell
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Written by: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
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Overall
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Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Boring book and horrible Audio
- By ABC on 2023-12-10
Written by: Alex Hormozi
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- Written by: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
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Overall
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Performance
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The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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21 year old car salesman
- By Parker Raaymakers on 2021-09-16
Written by: Alex Hormozi
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What's in It for Them?
- 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want
- Written by: Joe Polish
- Narrated by: Joe Polish
- Length: 6 hrs and 6 mins
- Unabridged
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Overall
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Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.
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Profound integrity and a good heart
- By Jenny B. on 2023-06-12
Written by: Joe Polish
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Traction
- Get a Grip on Your Business
- Written by: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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essential
- By P2a on 2018-04-18
Written by: Gino Wickman
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Total Cash Confidence
- You Magically Bypass the Anxious Uncertainty of Low-Profit Competition.
- Written by: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 40 mins
- Unabridged
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Overall
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Performance
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Most entrepreneurs are fixated on their competition and on external conditions they can’t control. To them, cash flow is a constant source of worry. What they don’t realize is that their success isn’t actually about them at all. It’s about who they can create value for and what those people aspire to. Entrepreneurs who know exactly how they create value can cross over a line where cash flow becomes certain and the model they’ve created continually improves. Once you reach this point, you become totally confident that your cash flow will always be predictable.
Written by: Dan Sullivan
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Rocket Fuel
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- Length: 4 hrs and 26 mins
- Unabridged
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Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.
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Some good nuggets
- By Ami Sanyal on 2020-12-01
Written by: Gino Wickman, and others
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The ONE Thing
- The Surprisingly Simple Truth Behind Extraordinary Results
- Written by: Gary Keller, Jay Papasan
- Narrated by: Timothy Miller, Claire Hamilton
- Length: 5 hrs and 24 mins
- Unabridged
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This is an audiobook for busy people. If you want less on your plate and more for your life and career, tune in to the #1 Wall Street Journal best seller, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. The ONE Thing will bring your life and your work into focus. Authors Gary Keller and Jay Papasan teach you the tricks to cut through the clutter, achieve better results in less time, dial down stress, and master what matters to you.
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Ruined by narrators & music
- By foxrockets on 2018-06-28
Written by: Gary Keller, and others
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Personality Isn't Permanent
- Break Free from Self-Limiting Beliefs and Rewrite Your Story
- Written by: Benjamin Hardy
- Narrated by: Sean Pratt
- Length: 7 hrs and 16 mins
- Unabridged
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Overall
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Psychologist and best-selling author Benjamin Hardy, PhD, debunks the pervasive myths about personality that prevent us from learning - and provides bold strategies for personal transformation.
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Wow...
- By Anonymous User on 2020-07-18
Written by: Benjamin Hardy
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Who Do You Want to Be a Hero To?: Answer Just One Question and Clarify Who You Can Always Be
- Written by: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 47 mins
- Unabridged
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Not all heroes wear capes. You might not think of yourself as a hero, but every time you create value for others, you're benefiting people and making life easier or better for them in some way. The question is, "Who do you want to be a hero to?" By identifying the key audience you want to create value for, you focus yourself on the most crucial people in your life, helping them to grow their capabilities - and growing your own as well.
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More like a Podcast than a Book
- By Daniell T. on 2023-06-14
Written by: Dan Sullivan
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Your Attention: Your Property
- Take Back Complete Control of Your Attention for the Rest of Your Life.
- Written by: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 2 hrs and 33 mins
- Unabridged
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Overall
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Every day, there are multiple things vying for our attention - people, businesses, technologies, apps. But many of us don’t realize that our attention is our property. It belongs to us just like any other resource we own. And when we choose what we give our attention to, we can focus fully on our own purpose and on what’s best for us. When you take a step back and think about your thinking, you can take control of your attention, as well as your time and your purpose, rather than allowing others to be in control. It’s up to you.
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This is critical awareness!
- By Etienne D. Laliberté on 2023-03-18
Written by: Dan Sullivan
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Willpower Doesn't Work
- Written by: Benjamin Hardy
- Narrated by: Benjamin Hardy
- Length: 5 hrs and 35 mins
- Unabridged
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Story
We rely on willpower to create change in our lives...but what if we're thinking about it all wrong? In Willpower Doesn't Work, Benjamin Hardy explains that willpower is nothing more than a dangerous fad—one that is bound to lead to failure. Instead of "white-knuckling" your way to change, you need to instead alter your surroundings to support your goals. This book shows you how.
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Title is a little misleading but overall good book
- By Nicole Thompson on 2022-01-07
Written by: Benjamin Hardy
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Always Be the Buyer
- Attracting Other People's Highest Commitment to Your Biggest and Best Standards
- Written by: Dan Sullivan
- Narrated by: Dan Sullivan, Shannon Waller
- Length: 1 hr and 42 mins
- Unabridged
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Story
Every entrepreneur starts out as a great salesperson. It's how you built and grew your business. But at a certain point, you're creating so much value that you become sought-after in the marketplace. And that's when you become the buyer. No longer will you just take any opportunity that comes your way. No longer will just any customer or client be worth your time and effort. Discover the characteristics of a buyer mindset that attracts others to you, and leave the selling phase of your life behind.
Written by: Dan Sullivan
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Simplifier-Multiplier Collaboration
- Identify Your Fundamental Value-creation Activity and Discover a World of Collaboration Opportunities
- Written by: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 59 mins
- Unabridged
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Are you a Simplifier or a Multiplier? Every great entrepreneur is primarily one or the other, and identifying which you are adds deeper insight and meaning to the way you instinctively create value. Once you know who you are, you can find the perfect collaborator: your opposite. Simplier-Multiplier collaborations lead to unprecedented breakthroughs and results, and give you the freedom to focus exclusively on what you do best.
Written by: Dan Sullivan
Publisher's Summary
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
Have you ever had a new idea or a goal that excites you...but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)?
When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?"
This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom.
This audiobook will teach you how to make this essential paradigm-shift so you can:
- Build a successful business effectively while not killing yourself
- Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway
- Bypass the typical scarcity and decline of aging and other societal norms
- Increase your vision in all areas of life and build teams of WHOs to support you in that vision
- Never be limited in your goals and ambitions again
- Expand your abundance of wealth, innovation, relationships, and joy
- Build a life where everything you do is your choice - how you spend your time, how much money you make, the quality of your relationships, and the type of work you do
Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.
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What listeners say about Who Not How
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Adrian
- 2021-11-05
A simple message.
These principles are paramount. I will be getting my business partner to listen to this book. It really is all concepts we have spoken about before, but through the book you realize that by not implementing this principle you are cutting yourself off at the knees.
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3 people found this helpful
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- abbas assadian
- 2023-05-12
Who was missing on this book
Basically this book can be summarized in Putting a right person on right seat, which I strongly agree, what I did not like about this book is Dr. Hardy is not following his own recipe, to start, he did not use the “who “ to write this book , did not use “ who “ voice actor, Editing was not done by “who “ , to summarize the book , I can say find a right person for a job.
This is my opinion , the message on the book is great, however who ever wrote the book was not the who , definitely wrong narrated, sound was not edited by a good professional specially during two people conversation.
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1 person found this helpful
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- Karla Linares
- 2023-11-05
This book was recommended to me,and I am grateful!
I needed this! currently planning my 2024 goals, and this allows me to expand my mind and believe that I can achieve it. I need to find my Who's to take me to the next level and faster!
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- Michael Chow
- 2023-10-22
Valuable reminder for all entrepreneurs
Enjoy every minute of listening to this. I highly recommend for all entrepreneurs.
Currently listening to for the second time .
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- Aubrey Bonnah-Vink
- 2023-10-20
Incredible realization
I am an entrepreneur and constantly struggle with doing everything myself and the costs involved with hiring. I also always feel like I’m in competition with everyone else. Throughout listening to this book I hired two new employees to help me and reached out to others in my field to ask questions and collaborate. I feel like a weight has been lifted off my chest and I cannot wait to see how my business can grow. Thank you.
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- C Haney
- 2023-07-25
Thought provoking
Some good ideas. Made you think of what changes you could make in your own life to have other people do things you do or have always done. It's easier said than done but some really good ideas to get your mind thinking about doing things differently to achieve bigger and better results in both your personal and business life.
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- Anonymous User
- 2023-07-22
Easy listen, powerful concept.
Useful, succinct and impactful. Definitely a must read if you’re committed to growing past the initial phases of your business.
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- Prophetic Cutz
- 2023-05-26
Revolutionary
A must read. Thought provoking and mind shifting read. Definitely makes you review yourself and puts things in clear perspective
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- Kendra
- 2023-02-26
Tons of useful tips and inspo
The book motivated me to take the next step in my entrepreneur journey…thank you!
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- Shalon
- 2023-01-13
Great book
Love this book so many takeaways already. Easy to immediately implement and create results. I have started using it in my business
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- LeAnn
- 2021-06-02
Valuable information - poor performance
The information is stated in a clear way in which one really understands what working as a team and with others is what will quickly allow you to reach your goal. I will review the information again and the more you can apply to your business, the more successful you will become.
The performance though is poor. the cover says "read by..." which is so true. there are many authors who are not talented in narration and Benjamin Hardy is one of them. What really baffles me is all through the book they declare how you should always look to WHO and not just HOW, so why didn't they take their own advice and work with a voice-over artist who could have done such a better job of narrating the material, which is excellent.
It is nice that at the end of each chapter he interviews Dan Sullivan and the additional nuggets in those interviews are wonderful.
I made it through the entire book because the content is so valuable, just really wish they would have had someone else narrate the book.
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27 people found this helpful
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- Jeff J.
- 2021-05-13
Could be 1/2 as long
It was good to listen to. Here is the book summary - quit doing everything yourself and hire people to do it for you. The end.
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25 people found this helpful
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- I keep it real
- 2020-12-06
Zzzzzzzzzzzzzzz
It had decent advice but I can’t get over the narrators. Boring!!! You need to have some UMPH in your voice if you’re going to read a “empower” book. I do not recommend
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13 people found this helpful
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Overall

- andy hough
- 2020-10-25
Leadership practical!
Listened to Who Not How in a day, less than a month after hearing the phrase for the first time. As an "ADHD.Rocks" evangelist, I look back on a 25 year career chafing against all the work I did that was a terrible fit.
Now that I realize my ADHD is an advantage not a curse, I also know that "procrastination is a que to start lookong for the who", rather than pile up yet another well inspired but undone project.
Ben Hardy is a great author and pleaasnt to listen to. The interviews with Dan Sullivan were informative, intimate, and inspiring. The only thing I didn't like about the book is how Hardy knocked yet another three-word book title out of the park. Leave some for the rest of us, Bud!
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11 people found this helpful
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- T. M. H.
- 2021-01-13
This was 90% too long
This book could have been 10% as long and still stated the same information. It was completely repetitive.
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10 people found this helpful
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- Collier
- 2020-12-01
Who Not How
This was my first Audible purchase and it was an inspiration to listen to. I’ve always been fascinated by collaborative endeavors; garage bands that land a contract, garage inventors who earn a patent, designers who unite rather than fight.
This book delves into the “who” (the relationship) of why these teams do so well. Full of inspiring tales and practical steps, this book is worth another listen.
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5 people found this helpful
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- Tyler Drake
- 2020-12-25
The wisdom in this book is a game changer!
Where to begin... I’ve been paying attention to Dan Sullivan for 6 or 7 years at this point, there is nobody as clear on being a hero to entrepreneurs than him. His concepts around Unique Ability and Unique Ability Teamwork to build a Self-Managing Company helped shift my mindset away from competition and into collaboration. His concepts and thinking tools have been incredibly valuable to me as a person, a leader, partner and soon to be father. This is the best summation of what Dan has created in his nearly 5 Decades of Coaching Entrepreneurs.
Ben, you crafted this book impeccably by leaning into the Who Not How concept and discussing where How’s outside of your Unique Ability caused stress, friction and lack of progress. All Progress Starts By Telling The Truth, and you led courageously with your brake downs in the process. Experience is the best teacher. Collaborate with Who’s that have Unique Abilities towards your Shared Vision and Purpose. That’s when the ease, flow and abundance shows.
Thank you Ben Hardy, Dan Sullivan, Babs Smith, Tucker Max, Shannon Waller, Joe Polish, Dean Jackson and the whole team at Strategic Coach for co-creating this beautiful framework and catalyst for myself and so many others! Many blessings to you all, cheers!
-Tyler Drake
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4 people found this helpful
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- J. Pierson
- 2021-03-30
Title Says it All
I was hoping to gain additional nuggets of wisdom, but the title says it all. Additional chapters only seek to back up the title with story. If you can't comprehend the title, read the book. If you get the title, RUN with the concept. The interviews with the author at the end of each chapter are insightful and save the performance.
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- DM
- 2020-11-29
Good main message but drawn out
Very important title message but very drawn out. The entire book could have been done in a blog as opposed to an over 5 hour audible
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- Maria P
- 2020-12-24
Another great book by Ben Hardy!
Great book, great concept! Anybody looking to take their business to the next level needs to read or listen to Who Not How! The ideas and examples are so plentiful, you can’t help but walk away with a way to help your business. The concepts from Dan Sullivan and Strategic Coach are priceless. Joining Coach should be priority number one!
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