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Publisher's Summary

The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.

Have you ever had a new idea or a goal that excites you...but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)?

When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?"

This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom.

This audiobook will teach you how to make this essential paradigm-shift so you can:

  • Build a successful business effectively while not killing yourself
  • Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway
  • Bypass the typical scarcity and decline of aging and other societal norms
  • Increase your vision in all areas of life and build teams of WHOs to support you in that vision
  • Never be limited in your goals and ambitions again
  • Expand your abundance of wealth, innovation, relationships, and joy
  • Build a life where everything you do is your choice - how you spend your time, how much money you make, the quality of your relationships, and the type of work you do

Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.

©2020 Hay House (P)2020 Hay House

What listeners say about Who Not How

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This book will chane the way you think.

If you want to grow in any area of your life then this book os for you.

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Reading this book was pivotal in...

And helping me change my mind and business from linear to expense exponential growth. Must Read!

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    5 out of 5 stars
  • andy hough
  • 2020-10-25

Leadership practical!

Listened to Who Not How in a day, less than a month after hearing the phrase for the first time. As an "ADHD.Rocks" evangelist, I look back on a 25 year career chafing against all the work I did that was a terrible fit. Now that I realize my ADHD is an advantage not a curse, I also know that "procrastination is a que to start lookong for the who", rather than pile up yet another well inspired but undone project. Ben Hardy is a great author and pleaasnt to listen to. The interviews with Dan Sullivan were informative, intimate, and inspiring. The only thing I didn't like about the book is how Hardy knocked yet another three-word book title out of the park. Leave some for the rest of us, Bud!

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  • Daniel Herzberg
  • 2021-01-03

Love this book!

Thank you for capturing this material and for your collaboration. Super inspiring on many levels!

1 person found this helpful

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  • Tyler Drake
  • 2020-12-25

The wisdom in this book is a game changer!

Where to begin... I’ve been paying attention to Dan Sullivan for 6 or 7 years at this point, there is nobody as clear on being a hero to entrepreneurs than him. His concepts around Unique Ability and Unique Ability Teamwork to build a Self-Managing Company helped shift my mindset away from competition and into collaboration. His concepts and thinking tools have been incredibly valuable to me as a person, a leader, partner and soon to be father. This is the best summation of what Dan has created in his nearly 5 Decades of Coaching Entrepreneurs. Ben, you crafted this book impeccably by leaning into the Who Not How concept and discussing where How’s outside of your Unique Ability caused stress, friction and lack of progress. All Progress Starts By Telling The Truth, and you led courageously with your brake downs in the process. Experience is the best teacher. Collaborate with Who’s that have Unique Abilities towards your Shared Vision and Purpose. That’s when the ease, flow and abundance shows. Thank you Ben Hardy, Dan Sullivan, Babs Smith, Tucker Max, Shannon Waller, Joe Polish, Dean Jackson and the whole team at Strategic Coach for co-creating this beautiful framework and catalyst for myself and so many others! Many blessings to you all, cheers! -Tyler Drake

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  • Tim Conn
  • 2020-12-24

Another great book by Ben Hardy!

Great book, great concept! Anybody looking to take their business to the next level needs to read or listen to Who Not How! The ideas and examples are so plentiful, you can’t help but walk away with a way to help your business. The concepts from Dan Sullivan and Strategic Coach are priceless. Joining Coach should be priority number one!

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  • jess n
  • 2020-12-10

Excellent audiobook

I highly recommend this book for anyone thinking of scaling up their business. It changed my vision completely from the how ami going to scale it up to The Who can help me accomplish my goals beyond my imagination.

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  • I keep it real
  • 2020-12-06

Zzzzzzzzzzzzzzz

It had decent advice but I can’t get over the narrators. Boring!!! You need to have some UMPH in your voice if you’re going to read a “empower” book. I do not recommend

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  • Collier
  • 2020-12-01

Who Not How

This was my first Audible purchase and it was an inspiration to listen to. I’ve always been fascinated by collaborative endeavors; garage bands that land a contract, garage inventors who earn a patent, designers who unite rather than fight. This book delves into the “who” (the relationship) of why these teams do so well. Full of inspiring tales and practical steps, this book is worth another listen.

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  • Elizabeth
  • 2020-11-22

If you are an entrepreneur this book will change your perspective and supercharge your life.

If you are a visionary leader, Who Not How is the most simple yet profound paradigm shift you can make to leverage your unique ability through the unique ability of others where everyone involved benefits and grows. What is even more remarkable is the way Ben and Dan embody the power of Who Not How in the way the book is written. I strongly recommend you read this book as many times as it takes until Who Not How is a fundamental habit in your life and you are enjoying its remarkable results. As a Strategic Coach alum I can say it works for me every day and it can for you.

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  • A. I. Arizpe Valle..
  • 2020-11-08

Wise words and an invitation to a new perspective

I loved every part of the book, it provided so much insight, this book has a soul and was written, produced and made available with love! Thank you Dan p, Than you Ben, Thank you Tucker! Maribel (enrolled in Amp 10 x)

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  • Eric J Barth
  • 2021-01-27

Dan Sullivan's Teachings Come Highly Recommended

A mentor and financial planner friend of mine had told me that Dan Sullivan's Strategic Coach had changed his business and life. This was my first introduction to Dan. This was helpful and has practical application.