• 037. Expertise is Not Enough w/ Jeff Bartsch

  • Feb 15 2023
  • Length: 14 mins
  • Podcast
037. Expertise is Not Enough w/ Jeff Bartsch cover art

037. Expertise is Not Enough w/ Jeff Bartsch

  • Summary

  • Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it. 

    First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base. 

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    📝 SHOW NOTES

    00:00  The danger of expertise

    00:52  The Master Story Framework and Experts

    02:48  Mistakes experts make in building a business

    04:20  An expert is not always an entrepreneur

    05:33  Jeff's early mistakes as an expert building a business

    07:51  Expertise is not a business growth solution

    09:44  Expertise is not enough to build a successful business

    10:52  The first step to getting clients as an expert

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