• 137: Meet Mr Gammon, the costume designer behind the award-winning Guinness ‘Sapeurs’ and ‘plug boy’ in the Sainsbury’s Christmas ad.

  • Apr 5 2024
  • Length: 1 hr and 12 mins
  • Podcast
137: Meet Mr Gammon, the costume designer behind the award-winning Guinness ‘Sapeurs’ and ‘plug boy’ in the Sainsbury’s Christmas ad. cover art

137: Meet Mr Gammon, the costume designer behind the award-winning Guinness ‘Sapeurs’ and ‘plug boy’ in the Sainsbury’s Christmas ad.

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  • Summary

  • This week, we scoured wardrobes far and wide to catch a man who has dressed rock icons, Sapeurs of the Congo, a blue monster for Ed Sheeran, and even ‘plug boy’ from the Sainsbury’s Christmas ad; Mr Gammon.

    Costume designer, fashion stylist, and distinctive English gent, Mr Gammon is the go-to guy for creatively styled costumes. Whether it’s dressing The Rolling Stones, elegant men of the Congo, Usain Bolt, a school nativity like no other, or mum and dad in jeans and a t-shirt; no cast is too vast, nor celebrity too big.

    We wag chins on his first ever job with an alcoholic called Malcolm, his first proper job dressing Adam Ant, making and selling bermuda shorts at school, being a colourful punk, what he loves about being on set, how a joke about needlework changed the trajectory of his life, managing expectations, where ‘Mr Gammon’ came from, taking 25 suitcases to film Guinness ‘Sapeurs’, making jackets for Mick Jagger, drawing as ‘creative offsetting’, and a treasure trove more.

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    Find Mr Gammon on Instagram
    Here’s his website
    Loving You is Killing Me by My Life Story
    And a choice cut of Mr Gammon’s best work:
    Guinness Sapeurs
    Sainsbury’s The Big Night
    The brand new Carlsberg spot 'Curious Beginnings'
    And DJ Shadow - Rocket Fuel ft. De La Soul

    Timestamps
    (02:09) - Quick fire questions, Doctor Who, and the reality check The Rolling Stones gave him
    (08:14) - First jobs, making bermuda shorts, and designing for Adam Ant
    (16:05) - His time at the Royal College of Art
    (20:30) - The ‘common good of the shoot’ when you’re on set
    (27:55) - Dealing with the opinions and emotions of different people on set
    (39:39) - His new work for Carlsberg
    (41:35) - Listener questions
    (46:30) - 4 pertinent posers

    Mr Gammon’s book recommendations are:
    Small Trades by Irving Penn
    Michel the Giant: An African in Greenland by Tété-Michel Kpomassie
    Learning to Love You More by Miranda July and Harrell Fletcher
    The Old Patagonian Express by Paul Theroux
    The Financial Times Weekend Edition

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