• 3.26 - Why You Should Create a Brand That Some People Will Hate: Branding Tips for Business, with Craig Gillespie

  • Aug 31 2022
  • Length: 28 mins
  • Podcast
3.26 - Why You Should Create a Brand That Some People Will Hate: Branding Tips for Business, with Craig Gillespie cover art

3.26 - Why You Should Create a Brand That Some People Will Hate: Branding Tips for Business, with Craig Gillespie

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  • Why You Should Create a Brand That Some People Will Hate: Branding Tips for Business, with Craig Gillespie  

    This week I’m joined by Brand Designer Craig Gillespie, who talks to me about a topic that affects every business – branding. 

    It’s so important to establish the correct branding for a business because it acts a shop window for consumers to see what you’re about and what you offer. Getting the right branding design can set you apart in a crowded market; hence why it’s so crucial to get it on-point. 

    Craig discusses how to focus branding on an ‘ideal client’ and why creating a brand that some people may hate can actually be a good thing.  

    You can follow Craig’s branding agency on Instagram @totalbrandits
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