Welcome back to another episode of Business Book Bites. I'm your host, Karen Williams, and today, we dive into the world of digital mastery and book publishing with Fiona Allman-Treen. Fiona is the entrepreneurial mind behind FAT Promotions and an authority in strategic website design and online systems. In this episode, we unpack Fiona's journey authoring Website Mastery: For Business Owners Who Don’t Speak Tech. Despite an initial resistance and hurdles along the way, such as a challenging book-writing process and the intricacies of typesetting, Fiona successfully self-published her guide in March 2023. We explore her ingenious launch strategies, including effective email and social media campaigns, and how her book has managed to stay ahead of the curve, even amidst swift technological changes. Fiona and I also discuss our hands-on experiences with AI tools like ChatGPT, and how they've revolutionised tasks like generating content without replacing the human touch. Get the Business Book Bites Best Bits from all our episodes in series two in one simple to consume guide. Go to www.librotas.com/bbb2 Highlights: Overcoming Publishing Challenges: Fiona delves into the practical aspects of her journey, from overcoming the inertia of writing to mastering the typesetting of her book. Her experience can help budding authors navigate the complexities of publishing. **AI Relevance and Limitations: Our conversation extends to the intersection of technology and human creativity, discussing how AI can augment content creation, without replacing the emotional depth that only humans can provide. ** ** From Book to Booming Business: Fiona shares her exceptional journey of using her book as a powerful lead magnet, directly impacting her business to the tune of £60,000 in client income so far. ** Bio: Fiona Allman-Treen is an expert in strategic website design and online software systems to enable scalable, sustainable growth for business owners and charities globally. An established presenter and devout believer in encouraging entrepreneurship in young people, Fiona founded FAT promotions in 2001, creating effective websites and online solutions for a portfolio of international and blue-chip clients. Her book, Website Mastery: For Business Owners Who Don’t Speak Tech was published in March 2023. Website: http://www.websitemasterybook.com Socials: https://www.linkedin.com/in/fatpromotions-website-designhttps://www.linkedin.com/company/fat-promotions-ltd/https://www.facebook.com/FATpromotionshttps://twitter.com/fatpromotionshttps://www.instagram.com/fatpromotionshttps://www.youtube.com/@fatpromotions Time stamped overview: 00:00 Using past articles to inspire new work. 03:05 Repurpose existing material, create a good plan.08:27 Building trust, authenticity crucial for client relations.12:18 Leverage book content for social media alignment.15:51 Used my book to train Chat GPT.19:20 AI influenced book content creation, challenging traditional methods. 20:59 Diversifying income streams, focusing on direct clients.26:27 Struggles maintaining book launch momentum; leading by example28:05 Take time to develop new ideas. Discussion questions: What motivated Fiona Allman Treen to transition from her resistance to writing "Website Mastery for Business Owners who don't speak tech" to finally completing and publishing the book?Can you discuss how Fiona used her existing articles and knowledge about website building to create a structured plan for her book? How did Fiona's journey of tyFiona mentioned the success of her book launch through email and social media campaigns. What were her key strategies in executing those campaigns effectively?How has "Website Mastery" managed to stay relevant in the face of rapidly advancing technology, particularly with the advent of AI?In what ways did Fiona Allman Treen and Karen Williams utilize AI, such as Chat GPT, to support their work, and where do they see its limitations? Fiona's book generated a significant direct income for her business. How did she strategically use her book as a marketing tool to attract new clients? The concept of using a book as a lead magnet has been influential for Fiona. What advice does she have for authors considering a similar strategy to drive their business success? Post-launch can often lead to a crash in momentum. How did Fiona handle this phase, and what are Karen Williams' insights on keeping the momentum going? Fiona plans to explore her current book fully before starting on a new project. How important is it to focus on one book's lifecycle, and what can be the impact of rushing into the next publication too soon? Keywords: strategic website design, online software systems, FAT Promotions, Website Mastery for Business Owners, book writing, typesetting, book publishing, book launch, email campaigns, social media campaigns, AI in technology, AI content creation, Chat GPT, online ...
