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Becoming a Cut Flower Grower

Becoming a Cut Flower Grower

Auteur(s): Lydia Watson
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À propos de cet audio

Becoming a Cut Flower Grower is a raw and honest podcast about growing and selling cut flowers and the realities of what it really takes to build a cut flower business from the ground up.


Hosted by a working cut flower grower, the podcast combines practical insight with thoughtful reflections on the decisions, trade-offs, and rhythms of the work — from production and selling, to confidence, sustainability, and shaping an off-grid business on a tight budget.


Episodes will be useful whether you’re starting out with cut flowers, developing a small-scale flower business, or simply interested in the craft, economics, and rhythm of growing cut flowers for sale.


With twice-weekly episodes, this podcast is an intelligent, steady companion for anyone curious to know what growing and selling cut flowers with intention and care really looks and feels like.


Follow & Connect

Instagram @henhillcutflowers.

Subscribe/follow the podcast to hear the latest episodes.

www.henhillcutflowers.co.uk

© 2026 Becoming a Cut Flower Grower
Développement personnel Gestion et leadership Réussite Économie
Épisodes
  • Let's Talk About PRICING (Part 2): How I Actually Did It In Year 1, Plus Plant Profile: Craspedia
    Feb 13 2026

    Hello, it's Friday 13 February 2026. Are you superstitious about Friday 13th?! I hope it was a good day for you.

    In this episode I continue talking about pricing. I talk about how I did it in 2025 as a year 1 grower including the market research I did and the places I hunted for prices, how I worked out my costs of production (and what I didn't record) plus I share with you what this actually meant when I grew my Cosmos last year. I contrast my Cosmos data with that of my Hazel, which I didn't have to touch except when harvesting.

    I also reflect on my new attitude to pricing in 2026 and what I'll be focusing on when selling. I've also included a tip that I try to use that I learnt from other trades/businesses, which may be of help.

    In part 2 I continue my Plant Profile series by talking about Craspedia globosa. It's a super-cute and highly desirable flower that sold really well for me. I'm sharing what I've learnt about this plant and how I grew it in 2025. Please come back and join me for the next episode - you're always very welcome.

    Connect with me

    If you like what you hear, please follow/subscribe to this podcast so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you enjoy this episode, please take a minute to leave a review because it really does help more cut flower-lovers just like you to find the podcast.

    Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. And you can find my website at www.henhillcutflowers.co.uk.

    Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.

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    31 min
  • Let's Talk About PRICING (Part 1): The Big Picture & Knowing Your Numbers To Do It
    Feb 10 2026

    Hello, it's Tuesday 10 February 2026.

    Today's episode is a big one and it's all about pricing. It's such a hot topic: everyone wants answers and so I thought I'd share my experiences of it. I'm covering the nitty-gritty details including why pricing properly matters, what information you need to calculate the cost of producing stems (and how you do this), how I do the sums, all the elements growers have to consider, margins for wholesale and retail customers, the importance of market research, why imports are cheaper and why customers in the UK won't have much idea of what British-grown flowers actually cost to produce, and why the margin for retail customers is higher.

    I hope you find this episode helpful: if you have any questions please get in touch and I'll answer them (if I can!) in a future episode. Speaking of which, please join me in the next episode for my Plant Profile Series - you're always very welcome.

    Connect with me

    If you like what you hear, please follow/subscribe to this podcast so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you enjoy this episode, please take a minute to leave a review because it really does help more cut flower-lovers just like you to find the podcast.

    Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. And you can find my website at www.henhillcutflowers.co.uk.

    Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.

    Voir plus Voir moins
    32 min
  • Persistent Rain/Flooding/Waterlogging & Plant Profile: Verbena bonariensis
    Feb 6 2026

    Hello, it's Friday 6 February 2026.

    The stats are in: we've had a lot of rain. According to the Met Office my region of the UK has had 188% of its average rainfall in January. It's no wonder I have been grumpy this month: missing days of work and nothing doable on the field. On the plus side I have collected a lot of rainwater but I'd swap that for some dry days.

    In light of this I'm discussing the impact of flooding and waterlogging, what makes it worse and action we can take, including the use of raised beds. I hope you're not experiencing flooding at the moment but if you are, please don't give up.

    Part two of this episode continues my Plant Profile Series with Verbena bonariensis. This stunning plant is super-easy to grow and generous with its flowering. If you haven't grown it yet, I hope my profile will encourage you to give it a go.

    Please come back and join me for the next episode - you're always very welcome.

    Connect with me

    If you like what you hear, please follow/subscribe to this podcast so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you enjoy this episode, please take a minute to leave a review because it really does help more cut flower-lovers just like you to find the podcast.

    Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. And you can find my website at www.henhillcutflowers.co.uk.

    Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.

    Voir plus Voir moins
    26 min
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