I'm getting people in my chair, but they're not my favorite people to hang out with...

Marketing ourselves as Barbers can be tricky. Yes, we are all supposed to take on all comers, yet each of us has a certain type of person that we vibe best with. In the Barbershop where i cut, soccer fans are more likely to wind up in my chair because we talk about soccer and vibe well with it. A Personal trainer may end up in another chair because, well... I'm not exactly into exercise at this point in my life.

Betty Emrey is a Copy Writer, and knows exactly how to make sure that a company is attracting the right clientele... or their BEST clients. We talk about

• The difference between "I am a Barber" and "I am THIS Barber"
• How what we show tells potential clients how we are different from other Barbers
• Some examples of how one can market one product - a coffee cup - to a variety of different groups of people

Betty Emrey is a Copy Writer - which means that she writes content for advertising and marketing campaigns. Advertising agencies, Marketing executives and elite level web designers bring her in on projects to hone the marketing messages for their clients. She specializes in attracting the right clients for any given company so that their marketing efforts and budgets are spent in the most efficient way possible.

You can reach Betty at betty@UseYourWordsMarketing.com and visit her website, https://useyourwordsmarketing.com/ for more informations about what she does and to set up consultations.

We've all tried to sneak a bite in between clients - what if we didn't have to do it?

This episode hits close to home... I am just as guilty as anyone else of trying to eat something really quickly between clients. Yet a couple adjustments can make it a lot easier and healthier. In this episode, we talk about:

• Fueling ourselves at the start of the day
• How we create our own tired times in the middle of the day
• What some of the "popular diets" do to us
• Easy ways to keep our energy up all day and live healthier

Dan Cornett is a former wine salesman who has spent the past five years as a health and wellness professional, helping many professionals and entrepreneurs make simple adjustments to healthier, happier, and energetic lives.

During his most successful year in sales, he had the same fast-paced lifestyle as we Barbers do, eating on the run, and gaining a lot of weight and health conditions which resulted in his next year being his least productive. As he began to learn about health and how foods work in our bodies, he turned his life completely around and now helps business professionals do the same.

You can reach Dan and learn about his programs at https://challengeaccepted.io

You can also contact him at (509) 435-2633 or info@challengeaccepted.io

It takes a lot of work, yet my Google listing brings in more customers than my Instagram.

I am very excited about this episode...it has taken a long time to make it happen...

• Why Google is so important
• The most important parts of Google for Barbers
• The one section which makes a big impact (spoiler alert: it's the section that most businesses fail hard at!)

Michael Morse is the man who got my Google restored when Google had removed my listing.

He. got. my. Google. restored.

That is a very heavyweight accomplishment.

Have you ever searched online and wondered "Why do those businesses show up at the top of the map and I don't?" Michael helps small businesses uncover the mysteries surrounding how Google, Facebook, Instagram, and Yelp all work.

Michael Morse is the Sales Team Manager for the Georgia market. Primarily working in Atlanta, GA. A rare Atlanta native, he graduated from the University of Georgia with a degree in Journalism and went on to write for a local newspaper for 3 years before heading back to college for a master’s degree in Sports Administration at Georgia State. He began his career in sales shortly after and has not looked back after working with a sports marketing and advertising firm. During that time, he learned about direct sales and made lasting relationships with other coworkers that led him to an opportunity with RevLocal, a Digital Marketing Agency in 2015.

Eight years later, Michael continues to meet with small business owners and share the importance of digital marketing strategy for the long-term success of any small business.

You can reach Michael at 770-815-2867 , at his website: https://www.revlocal.com/about-us/consultants/michael-morse or by email at mmorse@revlocal.com

Can we carry our shears in a carry on bag? Who can we ask to make sure?

Nearly every week or so, I see Barbers asking about what we can and cannot keep in our carry on bags when we fly. As I go through these discussions, I see many different answers, yet I don't see a lot of definitive answers, so we remain confused. In this episode, we talk about:

• What we can and can't carry (you'll be surprised)
• The limits of the shears and liquids that we carry
• Our options when we accidentally take something to the security line that can't go through
• Talking with TSA

Eric Guthier is a TSA Headquarters Uniformed Advisor for TSA's Administrator. From Roanoke, Virginia, Eric joined TSA in 2008 and served as a Supervisory Transportation Security Officer (STSO) and Transportation Security Manager (TSM) for a total of 12 years. He began his career as a Transportation Security Officer (TSO) in Nome, Alaska; one of the most remote airports in the continental US. After relocating to Cordova, Alaska in 2011 as an STSO, he settled in Roanoke in 2013.

If you have questions before traveling, visit the "What can I Bring" function in the top right corner of their website: https://TSA.gov

Text questions by texting the word TRAVEL to Ask TSA, (275 872)

They can also be reached via Facebook Messenger and on X or Eric, or would like more information or help to find someone who can help you in your area, reach out to her:

Facebook: https://www.facebook.com/AskTSA/

X (Twitter) : https://twitter.com/asktsa?lang=en

Dangit - this guy is always doing dumb stuff in the Barbershop... What can I do about it?

In the game of chess, each piece has its own role and its own job... and it is our job to use our pieces together to capture the opponent's king and win the game.

How do we make this work in the "game of Barbershop"?

• Do we know what each person does?
• How do we work with each person to make a Barbershop as successful for everyone as we can?

What if you could open a Barbershop in a Publix shopping center (or another high-traffic location)? What do they knw that we don't know?

Most of the Barbershop owners I have met opened their shop by finding a space (maybe a recently closed shop?) and then moving in.

Most of them also wonder what it would have been like if they could have opened in a better, busier location.

We can... it takes some prep work, and it often takes having someone representing us to the people making the decisions about what types of stores they ant in their locations... and who knows the ins and outs of getting lessors to look at us and to help us position our shops for success.

In this episode, we talk about:

• A lot of the stores in shopping centers and malls are pre-planned
• How we can get our Barbershops included into those plans
• The people who can help get us in front of the right people to open shops in the most desirable locations

Jennifer Spivey is a Commercial Real Estate Broker who helps small and middle-sized business into locations which will serve them best. She has helped high-end realtors, artisans, creative companies, energy providers, and top restaurants locate themselves in places where the location, by itself, is conducive to success. Jennifer has an affinity for small businesses and for adaptive reuse, bringing forgotten community spaces back to vibrant life.

If you have questions for Jennifer, or would like more information or help to find someone who can help you in your area, reach out to her:

LinkedIn : https://www.linkedin.com/in/jennifermspivey/

Her website at ITRA Global Corporate Real Estate Advisors

Hackers aren't trying to into my Barbershop, Right?.... Right?

Are hackers tryin specifically to get into a Barbershop's network and computers? Or is it a numbers game where they just try a lot of things to see what they can get into?

In this episode:

• Hackers go after everybody... it's a numbers game
• How they get us through our email and our phones

Keya'an Williams is an internationally sought after CyberSecurity expert. His career began as a chmical weapons specialist in the US Army, later transitioning to working with communications security with the US Army Reserve Command Headquarters. Since then, he has served in various IT and Information Security positions for the Center for Disease Control.

If you have questions for Keya'an, or would Like to get in his chair, reach out to him:

LinkedIn : https://www.linkedin.com/in/keyaan/

Keya'an's Company Website: https://www.class-llc.com/

Hackers aren't interested in Barbershops, Right?.... Right?

A casino was hacked though a thermometer in a fish tank several years ago...

...but aren't Barbershops too small for a hacker to try to get into?

In this episode:

• Hackers go after everybody... it's a numbers game
• How they get us through our email and our phones
• How our wifi networks leave us open to being hacked
• Simple steps to protect a Barbershop, and individual Barbers

Keya'an Williams is an internationally sought after CyberSecurity expert. His career began as a chmical weapons specialist in the US Army, later transitioning to working with communications security with the US Army Reserve Command Headquarters. Since then, he has served in various IT and Information Security positions for the Center for Disease Control.

If you have questions for Keya'an, or would Like to get in his chair, reach out to him:

LinkedIn : https://www.linkedin.com/in/keyaan/

Keya'an's Company Website: https://www.class-llc.com/