Resources:
SimpliSafe
I Said This You Heard This
Brent Baldwin Show Notes
0:00 Welcome & Introduction
0:50 Brent Baldwin Introduces himself
1:00 Brent explains what a brand marketer is
1:40 Focus group moderator?!
2:09 Talks about transitioning from a focus group moderator to Brand Marketer.
2:35 Kids fitness trackers and targeting with gamification
3:00 Joined Cartoon Network
3:50 What happened after CartoonNetwork
4:00 Brent talks about working with Anna, Elsa, Mickey & Donald
4:23 The Fab 5 and Frozen cause disruption
4:50 Disney on Ice with Frozen & being a 5 star Dad
5:30 Reflects on How Cartoon network would compete with Netflix, Hulu, etc.
6:30 Why do we cut the ends off the ham?
7:11 What was the biggest challenge of transforming the Fab 5 into Frozen on Ice?
7:55 Kids singing Frozen songs inspire the click
8:33 Disney Brand standards cause them to rethink things
9:40 Interviewing Anna, "How heavy is your cape?"
10:33 We love the bubble wands
10:40 How do you justify $40 for a giant flashlight
11:08 Your career grows up. Brent talks about the Harlem Globetrotters
11:40 Short pit stop working for a toy company
12:10 Having experience in the kid and toy space really benefitted the Globetrotters.
12:45 Globetrotters pivot towards family
14:15 Repositioning the brand and putting a family image and spin on it.
15:00 Reminiscing on seeing the globe trotters with his dad at the old Omni in Atlanta
15:50 The recurring theme of heart/emotion of things
16:15 Brent talks about an anti-bullying campaign that solidified his focus
16:50 Getting 1 million people to speak up against bullying
17:12 Chasing the metrics
17:38 The letter that changed everything
18:57 Emotion is what sets us apart
19:30 Emotional Capital and the startup world
20:00 Building a community first
20:27 What are some predictions you have about moving toward emotional marketing
21:08 Not selling on blue, red, green
21:45 SimpliSafe gets it
22:45 Organizations are going to really go this route
23:11 "We want brands who stand for something."
23:34 Subaru stand for giving back, they get it
24:00 Others don't get it, and they fall flat
24:36 Smaller companies making more effort than Nike
25:39 Brands are going to invest in emotional marketing I hope they do it with purpose
25:47 I don't even know what Ford's purpose is, but I know Zappos's purpose!
26:30 Resumes speckled with achievements but no heart.
27:15 How can we take emotional brand marketing and parlay that into our job searches?
27:34 Be vulnerable, transparent and honest
27:46 Resumes based in truth
28:16 Being Values-Based and talking about myself in a different way
29:06 Talking about the EQ I get from projects
31:11 Burger king is not the right fit for me.
31:32 I created a persona to go with my resume
31:40 Winning the pinewood derby
32:00 Interviewing people at 7-11 at 4 am
32:15 What I eat, what tv I watch, what I shop
33:25 I geek out on personality tests
34:00 I follow a company of people on LinkedIn who are in an industry I have no need for
34:56 Brent tosses me a lead to Mary Kay
35:12 Brent geeks our on personality tests and temperaments
36:00 I'm a green married to a yellow with red and yellow daughters
36:24 Brent drops a plug to I Said this, You heard that
36:45 I talk about a goal for the podcast
37:11 What's next? Furloughed to unemployed.
37:26 Owning that this sucks
38:06 Brent gives us a scoop on his new company Nyoo (pronounced like New)
38:56 Flipping the agency model on its head and focusing on startups.
39:30 It's a model where you pay for only what you need.
39:42 Freelancers listen up!
43:30 Struggles of starting something new!
43:43 Take that CNBC!
43:50 If I break two dollars in referral fee's I'll buy brent coffee!
44:33 What was the last thing Brent bought on Amazon?
45:36 Brent talk about burning his house down
45:57 We talk about my closet
46:08 Closing
