Today's episode focuses on how to drive growth in your business through operational efficiency, existing customers, and a strong partner program. This includes the strategic hiring of senior leaders, the prioritization of hiring in sales, marketing, customer support, and how and where you can collect customer data in your business to help accelerate growth through customer led marketing.

Timestamps:

(04:12) Company scorecards -- how to put to use

(15:22) Professional services in SaaS?

(16:53) Leveraging partnerships for profitable business growth.

(22:14) Focus marketing efforts on high-performing channels.

(25:26) Churned customers can return with positive off-boarding experience.

(31:22) Leverage existing customers for referral marketing growth.

(37:37) Hiring trusted people, leaders model great behavior.

(39:01) Created customer success pods for efficient support.

(43:19) Delegation to build leverage

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Links:

Learn more about Brad Redding / Connect on LinkedIn and Instagram

Connect with Nate Winkler on Instagram

Founders, learn what goes into a mid 8-figure exit of a bootstrapped SaaS business and the key decisions that led up to this milestone. You'll discover how to position your business ahead of due diligence, the benefits of hiring a banker, the reasons that led to the decision to go to market, and what has changed after the first 90 days.

(06:12) Reflecting on entrepreneurship and sharing lessons learned
(12:50) Focus on doing one thing really well
(15:27) Concerns about financial freedom and funding options
(18:08) Decisive decision to go all in
(21:23) Successful partnership with clear vision and trust
(28:33) Start by envisioning end goal then plan backwards
(31:08) Hire a banker to prepare for sale
(35:48) Reevaluating goals and priorities for successful living.
(44:43) Lessons from past business for future success.

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Links:

Learn more about Brad Redding / Connect on LinkedIn and Instagram

Connect with Nate Winkler on Instagram

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