In this episode I reveal the secrets to setting successful salon prices that can make or break your business. We'll delve into why competing on price alone is a losing strategy and how to create a unique client experience that justifies higher prices.

I'll share practical advice on basing your pricing on a realistic assessment of your recent expenses rather than overly detailed cost exercises.

Plus, I'm excited to unveil our profitability cheat sheet—a powerhouse tool distilled from three episodes of the Build Your Salon podcast, designed to boost your salon's success.

Get your cheat sheet here: https://buildyoursalonpodcast.com/money

Don't miss out on these invaluable insights into salon profitability and discover strategies to make your salon a must-visit destination. Stay tuned for more exclusive tips and insights coming your way soon!

Hello, salon friends! Have you ever wondered how to secure a steady revenue stream for your salon, even during the most unpredictable times?

In this episode, I'll share my personal journey of pioneering salon memberships since 2014 and how this strategy has evolved into a lifeline for many, especially post-pandemic.

We’ll explore why relying on traditional revenue patterns, such as the Christmas season, has become a risky gamble. Instead, I'll reveal how salon memberships can offer financial stability, reducing anxiety and helping you make confident decisions about staffing, marketing, and financial planning. Whether you're a solo entrepreneur or managing a large team, now is the perfect time to implement memberships in your salon.

Plus, I’ve put together a handy cheat sheet to help you get started with memberships. Don’t miss this wisdom-packed session!

For your convenience, you can download the cheat sheet at buildyoursalonpodcast.com/memberships.

Feel free to reach out with any questions or to share your thoughts on how memberships could benefit your salon. I’m also gearing up for an exciting Q&A session, so send in your questions!

Tune in now and let’s revolutionise your salon’s income model together. See you in the episode!

Best, Phil Jackson

Feeling the pinch of lost clients and stagnant growth?

Join me, Phil Jackson, as we uncover essential tactics for keeping your business competitive, from leveraging online booking systems to efficiently manage price adjustments to enforcing stricter booking fees and deposits that protect your bottom line. Together, we'll ensure your salon remains resilient and profitable in an ever-changing marketplace.

We'll delve into the art of winning back lost clients with irresistible discounts and the power of setting clear, achievable business targets. By aligning your team’s goals with your salon’s objectives and consistently evaluating your marketing efforts, you'll set the stage for sustained success.

Don't forget to reach out with your questions to make our future episodes even more beneficial. Until next time, take care and stay inspired!