Andrew Bly is a strategic brand and advertising designer focused on delivering unique, ownable creative for brands looking to reach the next level of growth. He is also the founder of Snacks & Design, a neighborly shop to discover up-and-coming brands focused on indie goodies made with good stuff by even better people.

Andrew brings his expertise and unique perspective on both branding and retail discovery. As a designer who builds custom brand identities and curates shelf-ready success at Snacks & Design, he is perfectly positioned to uncover the stories, strategies, and design decisions behind the most exciting new consumer companies.

Inside the Episode:

• The inspiration behind opening Snacks & Design and what a physical retail space teaches founders about product placement and package design.

• The latest shifts in design for CPG food & beverage brands, including the massive industry-wide emphasis on simple, clean ingredients.

• How running the Snacks & Design retail space gives Andrew an invaluable source of live consumer feedback, allowing him to understand customer desires and bring that actionable insight to his design and strategy work.

This podcast episode was made possible by Hummingbirds

Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

Patrick Coyne loved the bustling energy and incredible flavor of the roadside dumpling shops he visited in China. That experience, and the incredible food, was something he missed back home—and something he realized was missing from the American frozen food aisle. Seeing an opportunity to merge authentic flavors with modern convenience, Patrick founded Laoban, a brand dedicated to delivering the dumpling shop experience right to your freezer.

Laoban, which means "boss" in Chinese, pays homage to the masters of those authentic shops, offering a line of frozen Asian snacks and appetizers that began with chef-crafted dumplings. The brand takes classic Chinese dumplings and injects them with modern twists, new flavor combinations, and heaps of fun, making them accessible to everyone across the nation.

Inside the Episode:

• How Patrick turned his love for authentic Chinese street food into a mass-market frozen brand.

• How partnering with a culinary expert helped Laoban craft a quality, chef-driven recipe that could be successfully scaled for the frozen aisle.

• How to build a brand identity—like Laoban—that successfully honors tradition while embracing fun and innovation.

Shop here!

This podcast episode was made possible by Hummingbirds

Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

While building her career at the intersection of fashion, hospitality, and brand development, Wesley Davis, CEO and Co-Founder of Society De La Rassi, saw a shift happening. People were seeking out connection and clarity at their social events, but the celebratory options felt limited. This sparked the idea for a sophisticated, premium dealcoholized sparkling wine crafted for discerning palates and noteworthy characters.

Society De La Rassi is a modern toast to bold encounters and new age soirées, marrying timeless winemaking tradition with intentional innovation. It's an elegant alternative for those who seek luxury without the limits of compromise. More than just a beverage, each sip is an invitation to redefine the art of celebration.

Inside the Episode:

• How Wesley translated her deep experience in fashion and hospitality into the world of premium beverages.

• Building a brand narrative around luxury, connection, and clarity in the rapidly evolving non-alcoholic space.

• Lessons for emerging founders on cultivating a premium brand that resonates deeply with a modern consumer.

Shop here!

This podcast episode was made possible by Hummingbirds

Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!