• Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg

  • Jul 10 2019
  • Length: 24 mins
  • Podcast
Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg cover art

Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg

Listen for free

View show details

  • Summary

  • This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies grow faster by improving the experiences sales and marketing organizations deliver to buyers.

    In our conversation we discuss:

    • The different between account-based marketing (ABM) and account based strategy

    • How an account based strategy helps break down the silos between sales and marketing

    • How to develop an ideal customer profile (ICP) that actually enables growth

    • 5 elements of a well-constructed account based strategy

    • The key performance indicators (KPIs) that leaders should be tracking to ensure your account based strategy is performing well

    Additional Resources:

    Engage with Craig on LinkedIn and Twitter

    Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
    Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify
    Show more Show less
Show more Show less

What listeners say about Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.ca reviews

Amazon Reviews
No reviews are available