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Events: demystified Podcast

Written by: Anca Platon Trifan | Tree-Fan Events LLC
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  • Summary

  • Explore the dynamic world of events and technology with Anca Platon Trifan, CMP, DES, WMEP - your expert guide and host. Anca shines a spotlight on the women in AV, event production, and AI technology, while championing a holistic approach to mental and physical well-being. From demystifying the complexities of AV and AI, AI-powered productivity hacks, AV production tips, to essential mental and physical fitness strategies, this podcast ensures you’re equipped with the knowledge to thrive at the intersection of event technology and well-being. Sponsored and Produced by Tree-Fan Events LLC.
    Anca Platon Trifan | Tree-Fan Events LLC
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Episodes
  • 148: Corporate Events: ROI, Engagement, and Keeping It Real ft Shanondoah Nicholson

    148: Corporate Events: ROI, Engagement, and Keeping It Real ft Shanondoah Nicholson
    May 10 2024
    In this episode of the Events Demystified Podcast, host Anca Platon Trifan dives deep into the art and science of using corporate events to generate leads and retain customers. Joined by event marketing expert Shenandoah Nicholson, they explore tactics to make events more effective for businesses, covering topics from the essence of B2B event marketing to innovative strategies for engaging attendees. With Shenandoah's extensive background in event planning across various industries, this conversation provides a comprehensive guide on how to leverage corporate events as a crucial part of a marketing strategy, ensuring they contribute significantly to business growth and customer relationships. Insights on balancing the elements of event planning with financial goals, utilizing event tech, and strategies for post-event engagement are also discussed, offering listeners valuable knowledge on enhancing their event's impact and ROI. 🔍 Topics Covered: Strategic Planning for Maximum ROI: Shanondoah Nicholson emphasizes the critical role of strategic planning in corporate events to align all activities with overarching business goals, ensuring investments translate into tangible returns. Extending Event Influence: The importance of maintaining momentum post-event through strategic follow-ups and content capture, which helps in planning future events and sustaining audience engagement. The Human Element in Events: Despite technological advancements, the discussion highlights the necessity of preserving human connections in corporate events, emphasizing that technology should enhance rather than replace personal interactions.Leveraging Events for Business Growth: This episode underscores how corporate events can be a crucial part of a marketing strategy, aiding in business growth and customer engagement through expert insights and strategic implementations. Guest Bio: Shanondoah Nicholson is an event planner extraordinaire based outside Toronto, Canada. With nearly 15 years of experience, she's worked in B2B event marketing in industries including technology, human resources and insurance. She is passionate about the ability for events to have a huge impact within organizations. She is also the host of the Beyond the BEO podcast, a podcast for event professionals. Connect with our Guest at the links below: Instagram: @beyondthebeo LinkedIn: www.linkedin.com/in/shanondoahnicholson/ ------------------------------ 👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this. ------------------------------ Follow the podcast on LinkedIn page, YouTube page, Threads, X (Twitter), and Instagram to stay updated on the latest episodes and join the conversation. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X (Twitter)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------------------------------ Connect with your Podcast Host at the links below: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ----------------------------- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠“Events: demystified” Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tree-Fan Events⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and your Podcast Host is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anca Trifan, CMP, DES, WMEP. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ----------------------------- Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ----------------------------- Let's chat about your event, and schedule a time that works for you via the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠20 min free consultation link. ⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/eventsdemystified/message
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    1 hr and 3 mins
  • 147: Turning Event Planning into Your Success Story with Eric Rozenberg

    147: Turning Event Planning into Your Success Story with Eric Rozenberg
    Apr 26 2024
    In this episode of the 'Events Demystified' podcast, hosted by Anca Platon Trifan of Tree-Fan Events, your host demystifies the world of event planning and business growth with her featured guest, Eric Rozenberg. Rozenberg shares his extensive experience from working with Fortune 500 companies and producing award-winning events globally. The discussion covers the importance of strategic thinking, sales increase, and overcoming challenges in the transformation from an event planner to a successful business owner. Rozenberg, an acquisition entrepreneur and two-time Amazon bestselling author, offers insights into developing a strategic partnership, the essence of meaningful meetings, and personal anecdotes from his journey, including adventurous activities like bungee jumping and flying lessons, which he relates to business risks and opportunities. The conversation transitions into practical advice on increasing sales, delegating tasks, using AI tools for business efficiency, and the value of mentorship and community in personal and professional growth. 🔍 Topics Covered: The transformation from event planner to successful business owner requires strategic thinking, sales increase, and overcoming challenges.The development of a strategic partnership is crucial for success in the events industry.Adventure and risk-taking, such as bungee jumping and flying lessons, can be metaphorically related to business risks and opportunities.The importance of increasing sales, delegating tasks, and utilizing AI tools for business efficiency.Community and mentorship have significant value in personal and professional growth.The role of maintaining mental and physical well-being amidst the pressures of the events industry. GUEST BIO Eric Rozenberg, an acquisition entrepreneur, trusted advisor, speaker, and bestselling author, has dedicated himself to assisting entrepreneurs in business growth and management. With over two decades of experience, he has consulted for Fortune 500 companies and organized successful events worldwide. Rozenberg emphasizes the importance of creating impactful meetings and events that align with corporate strategies and boost team motivation. His podcast, "The Business of Meetings," offers valuable insights for industry professionals, while his books, "Meeting at C-Level" and "Before It’s Too Late," provide strategic guidance and personal stories. Actively involved in various organizations, Rozenberg currently resides in Boca Raton with his family. Connect with our Guest at the links below: Website: ⁠https://www.eventbusinessformula.comLinkedIn: www.linkedin.com/in/ericrozenberg ------------------------------ 👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this. ------------------------------ Follow the podcast on LinkedIn page, YouTube page, Threads, X (Twitter), and Instagram to stay updated on the latest episodes and join the conversation. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X (Twitter)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------------------------------ Connect with your Podcast Host at the links below: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ----------------------------- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠“Events: demystified” Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tree-Fan Events⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and your Podcast Host is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anca Trifan, CMP, DES, WMEP. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ----------------------------- Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ----------------------------- Let's chat about your event, and schedule a time that works for you via the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠20 min free consultation link. ⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/eventsdemystified/message
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    1 hr and 3 mins
  • 146: Crafting A Personal Brand in the Events Industry ft Leanne Calderwood

    146: Crafting A Personal Brand in the Events Industry ft Leanne Calderwood
    Apr 12 2024
    In this episode of the Events Demystified podcast, host Anca Platon Trifan discusses the significance of personal branding in the event planning and production industry with featured guest Leanne Calderwood, a LinkedIn and personal branding expert. This episode dives into strategies for building a unique personal brand that stands out in the competitive field, emphasizing the importance of authenticity, passion, and a clear strategy. Leanne shares her journey from facing challenges as an introvert in sales to redefining personal branding for herself and inspiring others in the event industry. If you're an introvert or ambivert, you won't want to miss this conversation. 🔍 Topics Covered: Building Trust with Personal Branding: The episode emphasizes how crucial it is for individuals to build trust beyond their products or services, suggesting that personal and professional branding should work hand in hand to enhance client relationships.Initiating Change within Organizations: Calderwood champions the idea of employees taking the initiative to propose new strategies within their teams or organizations, aiming for a situation that benefits both parties.Forging an Independent Path: It highlights Calderwood's personal journey of breaking away to address industry challenges on her own terms, showcasing her resolve to make a significant difference through her work.Leveraging Social Media for Introverts: The discussion offers practical advice for introverts to effectively use social media for personal branding, focusing on the strengths of thoughtful communication and engagement.The Importance of Consistency in Branding: Calderwood and Trifan discuss the critical role of maintaining a consistent and process-driven approach to personal branding, including strategies like calendar blocking and starting with a single focus area to build a recognizable brand. GUEST BIO ⁠Leanne Calderwood⁠, LinkedIn and Personal Branding Trainer and Speaker - self-professed raging introvert and obsessive tea drinker, Leanne created her personal brand to help avoid cold calling prospects, and dared to do things differently. She built a thriving 6-figure business in the meetings and events industry on the back of her brand and LinkedIn presence, and now helps others do the same through her training, speaking and digital courses. When she’s not obsessing over business and branding trends, you can find Leanne drinking wine at home in Kelowna with her husband, her two soon-to-be adult sons and her dog Farls Barkley. Connect with our Guest at the links below: Website: ⁠https://leannecalderwood.com/ LinkedIn: https://www.linkedin.com/in/leannecalderwood/ ------------------------------ 👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this. ------------------------------ Follow the podcast on LinkedIn page, YouTube page, Threads, X (Twitter), and Instagram to stay updated on the latest episodes and join the conversation. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X (Twitter)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------------------------------ Connect with your Podcast Host at the links below: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ----------------------------- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠“Events: demystified” Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tree-Fan Events⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and your Podcast Host is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anca Trifan, CMP, DES, WMEP. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ----------------------------- Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ----------------------------- Let's chat about your event, and schedule a time that works for you via the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠20 min free consultation link. ⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/eventsdemystified/message
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    1 hr and 17 mins
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